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Art of Achievement: Mastering the 7 C's of Success in Business and Life Hardcover – April 1, 2002
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About the Author
Tom Morris has become one of the most active business speakers in America with clients that include General Motors, Merrill Lynch, IBM, the U.S. Air Force, MBNA Bank, and International Paper. He has published 12 books, includingIf Aristotle Ran General Motors, True Success, and Philosophy for Dummies. A former professor of philosophy at the University of Notre Dame, he is now Chairman of the Morris Institute for Human Values in Wilmington, N.C.
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It's ultimately about making our mark in this world by mastering some of the most effective tools that have ever been devised for creative and fulfilling achievement." ~ Tom Morris from The Art of Achievement
I was introduced to this book by a friend and mentor of mine, John Mackey (the CEO of Whole Foods). John is one of my deepest inspirations to live my ideals and create cool stuff that can make a true difference in the world. So, when he recommends an author/book, I pay attention.
With a Ph.D. from Yale in both Philosophy and Religion, Morris was one of the most popular professors at the University of Notre Dame before dedicating himself to his pursuits as an author, speaker, consultant and chairman of the Morris Institute for Human Values. His books blend the intellectual rigor of a former philosophy professor with the fun, uber-practical advice of a wise uncle. I love it.
Here are some of my favorite Big Ideas:
1. The 7 Cs of Success - A road map to true success.
2. Telos & Targets - From Aristotle to you.
3. Competence & Confidence - One is the foundation of the other.
4. Courage & Confidence - The virtuous means.
5. Shortcuts & Magic - Ignore, please.
To find 250+ more reviews visit http://bit.ly/BrianReviews
His book is full of quotations by great minds--words that support the
argument Morris makes in the book. The seven C's Morris discusses
in the book are as follows: Conception, Confidence, Concentration,
Consistency, Commitment, Character, Capacity to Enjoy.
I love the book for this message and some other such words:
'We should include within our plans the strong likelihood that
there will be some misfires and temporary disappointments along
the way, since this is just a universal aspect of of any learning
'Anything worth doing is worth doing badly. At first. In order
The book, frankly, doesn't say anything new or surprising; yet it
wins over many other books for its manner of presenting ideas
and for sounding convincing. Morris talks to us in a firm
but sympathetic tone.
A strongly recommended book.
Tom Morris, according to the book, was a very popular philosophy professor at the University of Notre Dame. I don't doubt it. He breaks the art of achievement into seven c's and fully explains them all. He explains his thoughts, backs them up with further explanations, discusses them, tells of real-life examples, and further peppers the pages with quotes from past philosophers that support his assertions and conclusions. One thing he doesn't do is preach to you what he feels he knows is right and then expect you to automatically take his word for it as many persons do. I hate it when I run into that type of attitude. Tom Morris' tone is friendly and in addition to teaching, he convinces you throughout.
I would recommend this book to anyone who is stuck in a rut and feels that they're not achieving to their full potential, for whatever reason. He covers so much territory within each of his seven c's and in each of their supporting discussions that I think there is a lot in here for just about anyone in this predicament.
My only warning about this book: His politically correct college experience is no doubt responsible for the need he apparently felt to be conspicuously inclusive of both sexes in his examples throughout the book. He switches back and forth from the use of "he" and "him" to "she" and "her" in his examples and each time he did I found it very distracting from the discussion. Very annoying, but this is just a heads-up. Otherwise, the book is top notch and if you buy it, I'm betting you'll be glad you did.