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Robert V. Conte

Tim Lapetino

Art of Atari Hardcover – Illustrated, October 25, 2016

by Tim Lapetino (Author)

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ATARI is one of the most recognized names in the world. Since its formation in 1972, the company pioneered hundreds of iconic titles including Asteroids, Centipede and Missile Command. In addition to hundreds of games created for arcades, home video systems, and computers, original artwork was specially commissioned to enhance the Atari experience, further enticing children and adults to embrace and enjoy the new era of electronic entertainment. ART OF ATARI is the first official collection of such artwork. Sourced from museums and private collections worldwide, this book spans over 40 years of the company's unique illustrations used in packaging, advertisements, catalogs, and more!
ART OF ATARI includes behind-the-scenes details on how dozens of games featured within were conceived of, illustrated, approved (or rejected), and brought to life. Whether you're a fan, collector, enthusiast, or new to the world of video games, this book offers the most complete collection of ATARI artwork ever produced!
Includes a special Foreword by New York Times bestseller Ernest Cline, author of Armada and Ready Player One, soon to be a motion picture directed by Steven Spielberg:"For me, revisiting the beautiful artwork presented in this book is almost as good as taking a trip in Doc Brown's time machine back to that halcyon era at the dawn of the digital age. But be warned, viewing these images may leave you with an overwhelming desire to revisit the ancient pixelated battlefields they each depict as well." -- from the Foreword by Ernest Cline."Having worked in the entertainment field as a consultant in Pop Culture, I have seen with my own eyes the destruction of original assets in favor of digital conversions to save corporations time and money on long-term storage. Therefore, I naturally assumed the original Atari artwork fell prey to similar disposal or theft or had simply been forgotten about all together. Thanks to ART OF ATARI, not any more!" -- from the Afterword by Robert V. Conte

Print length

352 pages
Language

English
Publisher

Dynamite Entertainment
Publication date

October 25, 2016
Reading age

13 - 16 years
Dimensions

9.5 x 1.2 x 11.1 inches
ISBN-10

1524101036
ISBN-13

978-1524101039
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The Game Console 2.0: A Photographic History from Atari to Xbox

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Editorial Reviews

About the Author

Tim Lapetino has been a fan of Atari art since childhood. An award-winning Creative Director and graphic designer, his design and branding work has been published in more than a dozen books and magazines. He co-authored the design inspiration book Damn Good: Top Designers Discuss Their All-Time Favorite Projects, and has written for HOW, Geek Monthly, RETRO, and other publications. He is the founder and Executive Director of the Museum of Video Game Art (MOVA), and is dedicated to chronicling the intersection of design and pop culture. He resides in Chicago with his wife and two kids.

Product details

Publisher ‏ : ‎ Dynamite Entertainment; Illustrated edition (October 25, 2016)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 352 pages
ISBN-10 ‏ : ‎ 1524101036
ISBN-13 ‏ : ‎ 978-1524101039
Reading age ‏ : ‎ 13 - 16 years
Item Weight ‏ : ‎ 4.57 pounds
Dimensions ‏ : ‎ 9.5 x 1.2 x 11.1 inches

Best Sellers Rank: #119,522 in Books (See Top 100 in Books)
- #11 in Atari 2600 Games
- #7,657 in Comics & Graphic Novels (Books)

Customer Reviews:
745 ratings

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About the authors

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Robert V. Conte
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ROBERT V. CONTE (www.robertvconte.com) is a Pop Culture historian who has written, edited, packaged, and brokered over 2,500 titles including ART OF ATARI (Dynamite Entertainment), STAR WARS: THE ORIGINAL TOPPS TRADING CARD SERIES VOLUME ONE (Abrams ComicArts), BLACK SABBATH: THE OZZY OSBOURNE YEARS (Omnibus Press) and now several Disney and other graphic novels for people of all ages through Papercutz!
Armed with his vast memorabilia collection, Robert utilizes his expertise on a myriad of officially licensed products, including Godzilla, KISS, and Sesame Street.
Conte's upcoming projects include a documentary, REBUILDING ROBERT, a graphic novel memoir and a Kickstarter project. He lives in New York, NY and has three children.
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Tim Lapetino
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Tim Lapetino is a writer and award-winning creative director, mining geek culture for compelling stories. He is the author of the book, Art of Atari, and co-author of Pac-Man: Birth of an Icon. He is also editor of other books, including Sky Captain and the Art of Tomorrow and Undisputed Street Fighter. He also co-authored the design inspiration book Damn Good: Top Designers Discuss Their All-Time Favorite Projects. His design work has been published in more than a dozen books and magazines, and his books have been published in five languages.
He has written for HOW, Geek Monthly, RETRO, and other publications, and is dedicated to writing and working at the intersection of design and geek culture. He resides in Chicago with his wife and two kids.
See more on the author's page

Customer reviews

5 star		86%
4 star		9%
3 star		3%
2 star		1%
1 star		1%

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Top reviews from the United States

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Eric E

This is truly a fantastic book, and an amazing value for the treasures ...

Reviewed in the United States 🇺🇸 on November 10, 2016

Verified Purchase

This is truly a fantastic book, and an amazing value for the treasures it contains.

After making a recent pilgrimage to the American Classic Arcade Museum, I’ve had a renewed interest in arcade and vintage console machines. People forget just how ground-breaking and influential Atari’s game and industrial design was over a generation of kids. This was a company unrestrained by finance, precedent, or expectations. At Atari, everything was on the table, and the misfires are as intriguing as the successes.

In an era where most homes didn’t have or hadn’t even heard of a “personal computer,” where Neuromancer and The Matrix were years or decades away, computers and video games had a magical lure about them. These were The Mysteries of the 21st century. This was the time of Tron, pre-internet, pre-Pixar, pre-cell phone, pre-Warcraft, when new digital technology was materializing almost faster than we could figure out what it meant or how to use it.

Atari games (and their contemporaries) were a social and imagination-firing activity – the world of the game was only partly on the screen. The genius of the appeal was how these games kept firing your imagination long after you unplugged and were engaged in a completely different activity. The skill of Atari’s art and design personnel made this magic happen.

Art of Atari captures these memories perfectly, treating them respect, framing them, curating them. This book is a trove of information from the era, containing not just well-known stuff like the E.T. debacle (debunked, by the way in these pages), but going into interesting trivia even 80’s junkies like me only have a passing knowledge of.

Graphic art? Fine Art? Industrial design? Even fonts (yes – the freakin’ box fonts!) are all represented here, in spades. This book is a boon of pre-Illustrator, pre-Photoshop, old-school analog art and methods. It’s invaluable as a time capsule, educational resource, and nostalgia device.

My only quibble – if it can be called one – is the underrepresentation of Atari’s vast number of arcade machines. By covering all things Atari, this book admirably covers a breadth of detail, but it does so by sacrificing scrutiny of Atari’s design and social influence outside the home. Perhaps for another book..? A similar treatment of the “arcade era” is long overdue.

But all in all – Well worth the wait. The reign of Atari is long past, but I hope this renews an interest in the art itself – many of these iconic cover pieces (Asteroids, Vanguard, Star Raiders, Missile Command, I could go on and on) deserve reproduction release.

11 people found this helpful

Helpful

Metzhara

A Showcase in the Forgotten Stars of the Atari Era... and They Shine Brightly

Reviewed in the United States 🇺🇸 on November 25, 2016

Verified Purchase

The title says it all. This books contains some of the elaborate and beautiful art and stylings of the Atari era. When games told a narrative by the cover of the game's box, the sticker on the plastic cartridge, and your youthful imagination, all coupled together.
This book takes that nostalgia and talent and treats it with the respect it sorely deserves. Not full of "flash" or overthought, this book looks to have been lovingly (and painstakingly) gathered and laid out in a manner that seems only those who grew up in the era would genuinely appreciate.
The pages contain little snippets of phrases as quotes from the artist, "did you know" type trivia snippets, and other interesting blurbs. What is great is these blurbs do not detract from the main focus, the art, and are done in a way that still places the beautiful imagery front and center.
This book serves as a multifaceted member of your library. Historically, it has a relevance which really highlights the place that art had in games at the time, with so many top artists having put their hats on for this field. Art wise, the styles are of multiple eras and references, giving a great display to the skills and talents of some fine craftsmen. Prideful, this book can dominate even the most conservative of living room coffee tables and it begs the inner child in you just as it does the external snob in you to pick up and delicately flip through as not to disturb the quality images laid before you.
I genuinely recommend this book. It is so well constructed and crafted that it has honestly become my litmus test for other books endeavoring to do the same across all subjects. Whether you are a child of Atari or a fan of an era of art, do I do strongly suggest you pick this book up. I have sincerely seen grown men grin ear to ear when remembering the content and cover art contained within the spine.

One person found this helpful

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Sam Callie

This book has lots of good info

Reviewed in the United States 🇺🇸 on January 3, 2022

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Along with the classic art there are also many stories behind the pictures.

Really a good read and pleasing to the eye.

2 people found this helpful

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Alex N.

Must Have

Reviewed in the United States 🇺🇸 on November 1, 2016

Verified Purchase

Tim has done a fantastic job at gathering very old material from various sources and merging the whole thing into a comprehensive list of high resolution artworks, screenshots and some never-before-seen (at least for me) behind-the-scenes photographs. I've been working in the video games industry for over 10 years, and I know how hard it can be to find good quality material from old stuff, and the author definitively has my highest praise for this job. I've also worked on PAC-MAN for a long time and there are pictures I've never seen, which was really exhilarating to discover.

Additionally, the work that went in this book manages to create an interesting read through a well articulated and organized narrative making for an undeniable 'replay' value over time. In other words, this is not just a nice little package of visuals with very little insight about its origin and (his)story, as is the case for many 'retro' books released recently.

I do regret the omission of some key imagery and packaging from iconic publishers of the time such as Imagic. I also regret that some box scans are below par with the quality of the rest of the book: even if it might have been the boxes from the author's personal collection (I do not know if this is the case), it does still create some inconsistency in terms of quality.

To be noted, neither positive or negative, the fact this book isn't an history of video games. This is something you should look into elsewhere.

Owning the print edition of this book is a must-have for all those who still remember the feeling of killing dragons with a dot in Adventure's maze :)

2 people found this helpful

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Willie

Has Potential but Needs More Art

Reviewed in the United States 🇺🇸 on September 25, 2021

Verified Purchase

I purchased a copy as I had seen Espen Kraft has a copy in his music studio. I was looking for specific art works and conceptual art. I did not find the specific images I was seeking. It’s a good book but far from a definitive art book. That is the nature of Modern Art’s most under appreciated movement.

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Top reviews from other countries

Slighty

Oh my god, seriously though what a book...

Reviewed in the United Kingdom 🇬🇧 on June 25, 2021

Verified Purchase

Ok lets start with the truth I am 48, English living in Ireland, a computer science teacher and go a bit gaga for tech, especially 80s stuff.

So early 80s (81-82) I would have been 9ish, my mate Jy Stedman had an ATARI 2600 - I had NEVER seen anything like it, too young to hit the arcades alone this box of treats served up everything. I lived in the broken glass/dog s**t streets of Luton (Chatham) JY lived in the lovely leafy lush area of Capstone and i would take on that 20-25 min walk just for some ATARI.

I remember the covers SO well. and as the foreword beautifully explainid, perfectly , they were PART of the escapism, they played their part in us handing over our Paper round money and taking us 'away'.

I remember the Parker brothers stuff especially well, Spiderman and the Star Wars Games, but Super Breakout (the space man) Missile Command, Combat, Night Driver, War Lords SO MANY that made sticking that cartridge in and flicking that switch massively exciting.

NOW due to the hardware, the game rarely lived upto the cover but it didnt really matter !! as another look at that cover and we were seduced (...until Commodore 64 came along of course ;0) )

A wonderful wonderful wonderful book full of stories, decisions and the faces and names that brought these images and logo to life. ...and as a 48 yr old man, offered up 5th generation gaming , im a bit 'meh' ... I but i remember them ATARI games like they were yesterday.

I will always be grateful and thankful of that

8 people found this helpful

Tinley

Legends of the industry

Reviewed in the United Kingdom 🇬🇧 on December 27, 2016

Verified Purchase

For nearly 45 years, Atari has been creating consoles and games to capture the public imagination, using original artwork and conceptual designs from talented individuals. As a kid I remember being captivated by these now classic examples of advertising and art emblazoned across the front of every cartridge, in the pages of my comic books and in glossy magazines. This big, beautiful book is the work of a fellow electronic golden age fan, who tracked down these somewhat unsung heroes, attributing artists to the images that they created such as Hiro Kimura (Pac Man) and even Ralph McQuarrie, best known perhaps for his work on Star Wars, Close Encounters and E.T. but shown here for his amazing work on Atari's Vanguard game.

This is a great find for anyone with even a passing interest in video games, to see the massive amount of trailblazing done by the men and women of Atari in the analog age, far before Adobe Photoshop, Quark or even modern and bitmap typography. There are sketches, colour studies, and plenty of rough drafts alongside full colour splash pages plus informative artist spotlight interviews. A true collector's piece.

4 people found this helpful

ChrisHerman

love the book, used purchase was in great condition

Reviewed in the United Kingdom 🇬🇧 on October 29, 2022

Verified Purchase

Bought this in "as new" condition and it arrived within a few days in exactly that condition. You would not be able to tell that it was a "pre-owned" item.
Love the book, as it sparks the interrest of the geek and non-technically minded person alike.

dlvad notlob

Birthday Present for my son in law

Reviewed in the United Kingdom 🇬🇧 on December 20, 2021

Verified Purchase

Over the moon with it. He has games from over twenty years ago and I think he wantefbtu know the history of them. Was totally delighted with it.

Robotron 2084

Just wonderful.

Reviewed in the United Kingdom 🇬🇧 on December 29, 2016

Verified Purchase

Beautiful illustrations and an accurate and deep understanding of the subject matter by the author combine to make a book that has far exceeded my expectations.

The hundreds of illustrations are simply wonderful, but his is more than just an account of the 'art' of Atari - it's an insightful look into the makings and workings of what became a global phenomenon.

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