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The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know, Revised and Updated Edition Hardcover – January 1, 2008
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"A book about client service that is so practical it's almost embarrassing. Solomon offers unique perspectives that help clients, creatives, and, oh yeah, account people do their jobs better, resulting in more creative marketing.” —Tom Monahan, President, Before & After, and author of The Do-it-Yourself Lobotomy
“It is said that great clients get great work, but it doesn’t magically happen! Without great account people daily bridging the gap between client and agency demands, it’s virtually impossible. This is a must read book for all who have chosen to engage in the fine art of serving clients - truly a fresh dose of account management inspiration!” —Karen M. Jones, Senior Vice President, Corporate and Marketing Communications, DHL Express
“With all the time and money it takes to win new business, professional services firms would be smarter to improve client service to retain more clients. Reading and practicing Robert Solomon’s advice is guaranteed to help.” —Joanne Davis, Joanne Davis Consulting
“As a career-long ‘client,’ I’ve been on a continuous search for the ideal agency account person. Robert Solomon…and students of his text…would clearly fit the bill. CMOs want insights, partnership, creative team leadership and results. The Art of Client Service teaches how to deliver them all.” —Sara Lipson, Chief Customer Sciences Officer, Market & Business Intelligence TIAA-CREF
“This book is essential reading for anyone in the creative services profession. Marketing disciplines may change with the times, but the art of client service is timeless—and Robert has captured its essence.” —Barry Wacksman, Executive Vice President, Chief Growth Officer R/GA
“In addition to sage, prescriptive advice, Robert demonstrates the importance of checking oneself with a good, hard look in the mirror—to learn lessons, and strive for greatness in the craft of managing client relationships.” —Sarah Fay, President, Isobar U.S.
About the Author
Robert Solomon is one of America’s most knowledgeable and respected client service executives. A frequent speaker on account management, Robert runs Solomon Strategic, a firm he founded in 1999 to provide marketing counsel and executive coaching to advertising agencies, client companies, and individual marketing professionals. He has a long-standing affiliation with Gardner Nelson & Partners, where he helps create effective integrated advertising/direct/interactive campaigns. Robert previously was CEO of Rapp Collins New York, President of Direct and Interactive Marketing at Ammirati Puris Lintas, Managing Director of FCB Direct West, and Senior Vice President at Bronner Slosberg Associates (now Digitas). You can reach Robert at firstname.lastname@example.org.
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Note: An updated 3rd edition will be available April 2016
While the funny examples make it an easy read, the subject is serious. Following Solomon’s honest and timeless advice will make us all better servant leaders.