List Price: $50.00
Save: $8.00 (16%)
& FREE Shipping. Details
Arrives: Wednesday, Oct 7 Details
Fastest delivery: Thursday, Oct 1 Details
In Stock.
As an alternative, the Kindle eBook is available now and can be read on any device with the free Kindle app.
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Ships from Amazon.com
Sold by Amazon.com
Ships from

Sold by

Return policy: Returnable within 30 days of receipt
In most cases, items shipped from Amazon.com may be returned for a full refund.
The Art of Digital Market... has been added to your Cart
& FREE Shipping. Details
Used: Good | Details
Sold by apex_media
Condition: Used: Good
Comment: Ships direct from Amazon! Qualifies for Prime Shipping and FREE standard shipping for orders over $35. Overnight and 2 day shipping available!

Other Sellers on Amazon
Add to Cart
+ $3.99 shipping
Sold by: indoobestsellers
Have one to sell?
Loading your book clubs
There was a problem loading your book clubs. Please try again.
Not in a club? Learn more
Amazon book clubs early access

Join or create book clubs

Choose books together

Track your books
Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free.
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more

Follow the Author

Something went wrong. Please try your request again later.

The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns Hardcover – Illustrated, April 18, 2016

4.2 out of 5 stars 78 ratings

See all formats and editions Hide other formats and editions
New from Used from
Hardcover, Illustrated
$33.42 $25.59

Limited time deal: Save up to 40% on over 150 great reads pantry

click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
    Windows Phone
  • Click here to download from Amazon appstore

To get the free app, enter your mobile phone number.


Frequently bought together

  • The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns
  • +
  • Marketing 4.0: Moving from Traditional to Digital
  • +
  • Digital Marketing Strategy: An Integrated Approach to Online Marketing
Total price: $90.48
Buy the selected items together

Special offers and product promotions

Editorial Reviews

From the Inside Flap

If organizations and marketing professionals are to thrive in today's increasingly competitive world, they must develop and maintain their business operations and customer engagement in a constantly evolving digital environment.

Written by Ian Dodson of the acclaimed Digital Marketing Institute, The Art of Digital Marketing offers an indispensible resource for tapping into the power of digital marketing. The text reflects the industry's best practices, current trends, and innovative insights that help to cultivate a competitive edge within an in-demand industry. The Art of Digital Marketing corresponds with the Digital Marketing Institute's certification program and can be used by anyone who wants to access the fundamentals of digital marketing.

Designed to make learning simple, accessible, and convenient, The Art of Digital Marketing is an all-inclusive introductory handbook to the essential approaches, key concepts, and skills needed for kick-starting a digital marketing career. The guiding principle behind the text's innovative digital marketing philosophy can best be summed up as "Start with the customer and work backwards."

The impact and effectiveness of any digital marketing campaign is only as good as the extent to which it takes into account and bases its activities on an empowered digital consumer. The Art of Digital Marketing outlines a proven marketing framework and shows how it can be implemented and managed effectively to reach the empowered consumer.

The digital marketing framework is based on a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. INITIATE A digital campaign is only as strong as the time spent interacting with the customer to find out what they want, where they are online, and how they like to be engaged with. ITERATE Unlike traditional marketing models which rely on a front loading of investment and resources, digital marketing is an iterative, ongoing, always improving process based on customer interactions and outcomes. INTEGRATE The third and crucial step in the process is about how it is crucial to integrate digital activities across various channels and also the means by which they are integrated with traditional marketing channels.

The Art of Digital Marketing is a key resource for empowering professionals with the digital skills and knowledge needed to take control of their career and maximizing their potential.

From the Back Cover


"Vodafone's marketing community has responded well to the DMI offer. In particular the content is relevant and up to date, it's global and the opportunity to gain a recognized certification that complements the existing skill-set is highly attractive."
―Mohsin Ghafoor, Vodafone

From the Digital Marketing Institute comes a key resource that not only corresponds with the Institute's certification program but will also enlighten and inspire anyone who is interested in accessing the power of digital marketing. The Art of Digital Marketing is designed to be both practical and comprehensive. It contains the key concepts of digital marketing, the best practices of leaders in the field, and offers a review of the most current trends. In addition, the text offers a wealth of action plans and exercises that are designed to develop the skills needed to become effective digital marketers that produce consistent measurable results.

Discover why the key to reaching today's empowered customers is to "Start with the customer and work backwards." Digital marketing departs from outdated marketing techniques and The Art of Digital Marketing offers a proven framework that outlines a clear pathway for reaching and retaining empowered consumers.

The Art of Digital Marketing shows how to attract customers by talking to your customer through their cellphone, exciting their imagination with Digital Display masterpieces, delving into their psyche through SEO research, and intriguing them with email marketing that speaks to their own particular interests.

This essential resource is written for a new breed of marketing professionals who recognize the power of the individual, and who understand and appreciate how digital works to implement customer-centric marketing strategies.

Product details

  • Item Weight : 1.87 pounds
  • Hardcover : 400 pages
  • ISBN-10 : 1119265703
  • ISBN-13 : 978-1119265702
  • Product Dimensions : 7.4 x 1.5 x 10.2 inches
  • Publisher : Wiley; 1st Edition (April 18, 2016)
  • Language: : English
  • Customer Reviews:
    4.2 out of 5 stars 78 ratings