The Art of Framing: Managing the Language of Leadership 1st Edition

4.5 out of 5 stars 12 ratings
ISBN-13: 978-0787901813
ISBN-10: 0787901814
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Editorial Reviews


"The power to frame issues, influence the terms of the discussion, and help people understand opportunities and challenges is a recognized leadership capability. The Art of Framing is a practical primer on framing issues to manage meaning." --Nancy Burgas, district manager, Executive Development, AT&T

From the Inside Flap

Communication and organization experts Gail T. Fairhurst and Robert A. Sarr analyzed hundreds of conversations between employers and their employees to discover how the most effective leaders use language. In The Art of Framing, they present dozens of cases—from business to politics to entertainment—and demonstrate how leaders can gain support and respect by skillfully managing meaning to frame situations, ideas, and goals. It is persuasive evidence that while even the best leaders cannot always control events, they can?and do?influence how situations are seen and interpreted. The Art of Framing presents dozens of real-life examples to illustrate how leaders gain support for their vision and inspire prompt action in their constitutents by skillfully using langage to frame events, ideas, and goals at every opportunity. This book provides proven techniques for using simple yet powerful tools such as stories, metaphors, and visual images to help you: communicate vision and priorities; reduce uncertainty and ambiguity; think on your feet and frame on the spot; achieve and maintain believability; and fram events without manipulating them.

Product details

  • Item Weight : 1.05 pounds
  • Paperback : 213 pages
  • ISBN-10 : 0787901814
  • ISBN-13 : 978-0787901813
  • Product Dimensions : 6.34 x 0.91 x 9.51 inches
  • Publisher : Jossey-Bass; 1st Edition (January 26, 1996)
  • Language: : English
  • Customer Reviews:
    4.5 out of 5 stars 12 ratings