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Art, Inc.: The Essential Guide for Building Your Career as an Artist by [Congdon, Lisa, Ilasco, Meg Mateo]
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Art, Inc.: The Essential Guide for Building Your Career as an Artist Kindle Edition

4.6 out of 5 stars 83 customer reviews

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Length: 186 pages Word Wise: Enabled

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Editorial Reviews

Review

"Nearly everything an artist, aspiring artist, or designer needs to know to earn a living through making art is contained here. Rather than teaching specific drawing or painting techniques, Congdon (Whatever You Are, Be a Good One) describes how to have a successful business practice in support of one's craft. Chapters address the ways money can be made, including illustration, licensing, sales of original art and of prints, and teaching. Advice on a host of business and professional concerns not usually discussed in art schools is dispensed in an encouraging voice. Interviews with working artists of various backgrounds appear throughout. Most important, Congdon discards the myth of the "starving artist," replacing this tired notion with that of the thriving, successful creative person who is able to do what they love and get paid to do it. VERDICT: A useful resource for young adults, emerging artists, and creative people of all ages who seek a career change." - Library Journal, Starred Review

"Congdon offers those looking to make a career in a creative field, wherever they may be along the journey, the necessary tools for defining success by their own standards, then attaining it on their own terms. From practicalities like pricing, marketing, and photographing your work to psychological tussles like dealing with self-doubt, learning to say 'no,' and managing the ebb and flow of success, she offers a 360-degree map of the terra incognita that is the modern creative life-cum-living." - Brain Pickings

"If you want to make a living as an artist, you better steal everything you can from this book."
-Austin Kleon, author of Steal Like An Artist

"Lisa Congdon has managed to debunk the outdated and toxic notion that making money and making art are diametrically opposed outcomes, attaining one of which invariably compromises the other-a primary source of crippling self-consciousness. She equips emerging artists with the necessary tools-from the psychological to the practical-for defining success by their own standards, then attaining it on their own terms."
-Maria Popova, founder and editor, BrainPickings.org

"Art, Inc. is a revelation. At long last, there is a resource to help creative people articulate their aesthetic values, successfully brand their business, and manage their artist's income. Congdon insightfully reveals everything it takes to create, build, and sustain a sound, strategic, profitable practice. If you are just entering the field, growing a young business, or nurturing a seasoned career, you will be inspired and motivated by this brilliant new book by one of today's most successful artists."
-Debbie Millman, president, Sterling Brands; chair, SVA Masters in Branding

"Lisa Congdon began her fine art career in her late thirties and was able to draw on valuable work and life experience when it came time to build her fine art practice. Through hard work, planning and with plenty of drive, she's become a huge success and Art, Inc. is brimming with advice drawn from not just her life experience, but the experience of many artists within the contemporary art and illustration world. I was blown away by all of the practical, useable and easy-to-digest information and think I've pretty much found my go-to holiday gift for all the new and aspiring artists in my life." - Design*Sponge

About the Author

Meg Mateo Ilasco is a designer, illustrator, and writer. A serial entrepreneur, she launched her first business in 1999 and is the author of several books on the topic, including Craft, Inc., Creative, Inc., and Mom, Inc. She is also the cofounder and creative director of home and lifestyle magazine Anthology. Meg lives in the San Francisco Bay Area.

Lisa Congdon first started making art as a hobby in 2001, and five years later began showing and selling her work. Today, Lisa makes a full-time living as an illustrator and fine artist. Known for her colorful and intricate paintings, drawings, and pattern designs, Lisa works for clients around the world illustrating books and stationery and designing fabric and housewares. She is the author of the book Whatever You Are, Be a Good One, and she has participated in numerous exhibitions, including shows at the Contemporary Jewish Museum and Bedford Gallery. Lisa keeps a daily blog about her life, work, and inspirations called Today is Going to be Awesome. She lives in Oakland, California.

Jonathan Fields is a writer, entrepreneur, and founder of Good Life Project®. He is the author of Career Renegade: How to Make a Great Living Doing What You Love and Uncertainty: Turning Fear and Doubt Into Fuel for Brilliance. In 2013, Forbes magazine named Jonathan's website, jonathanfields.com, one of the top 100 websites in the world for entrepreneurs. He lives in New York City.

Product Details

  • File Size: 4387 KB
  • Print Length: 186 pages
  • Publisher: Chronicle Books LLC (August 12, 2014)
  • Publication Date: August 12, 2014
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B00JVZ42GI
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Enhanced Typesetting: Not Enabled
  • Amazon Best Sellers Rank: #101,980 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Top Customer Reviews

Format: Kindle Edition Verified Purchase
While I am not an illustrator / painter, I did find some useful information for my business sewing and selling upcycled fashions.
However, most of the book focused on artists that produce paintings and illustrations. For that type of artist, this book will be extremely helpful.
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Format: Paperback Verified Purchase
I found it very helpful as I'm starting to work on making my hobby into a business. I definitely recommend it. I do have some things I wish I had understood before buying it, so I'm offering that here for other people to consider. First, I bought the book instead of the kindle version assuming there would be examples of the artwork done by Lisa and the other artists interviewed. There is not. I ended up having to look up artists on my laptop to see examples of their work, and going back and forth with the book. If I had known this when ordering, I would have ordered the kindle version. I do think the book would have been better if they had included a few pics of the artists and their work in the printed version, but perhaps there were copyright issues (the irony!) or concerns about print costs.

The business information is quite helpful and to the point but it's not detailed. If I want to understand how to set up an online shop for example - there are 3 suggestions on where to go for hosting and an brief outline of what I might want to include, but most artists will need more instruction than that. Same goes for licensing, copyright and all the other nuts and bolts. This is understandable as the book was written by an artist, not a web developer or lawyer, etc. The social media section, where I would have expected this artist to have a bit more to say, was too generalized. People buying the book should understand this is not the only book you will need to start your art business.

What they book does offer is information from other artists on how they did it -- went for the dream of being a professional artist who makes her living from art. The stories are simple but powerful. After reading the book I now have a plan to start my business, where before I just had a wish. Thank you, Lisa!
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By A. Tinsley on August 26, 2014
Format: Paperback Verified Purchase
Great little book! I preordered it as soon as I heard about it, as I've taken some of Lisa's online classes and she's always very inspiring. This book continues in the super-useful vein of Craft/Blog/Creative, Inc. It seems like it's most aimed at artists who are new to monetizing their work, but have the actual "art" part down (it's more about the business of art than the actual making of art. Which is a good thing, but just so you know what you're getting.)

My only criticism has nothing to do with the author- the white-text-on-orange-pages sections are really hard on the eyes. A bit of a darker background color would probably be easier to read ;-) Lucky that's a relatively small portion of the book.
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Format: Paperback Verified Purchase
I'm disappointed with this book. The information in it is very, very general. Most of it, in fact, is common sense information most people would already know. If you're looking for concrete, specific information on how to go about the technical aspects of building a career as an artist - you're honestly NOT going to find anything in this book. I'm tempted to give it an even lower rating - however I do like the interviews of other artists and there is a bit, a tiny bit, of inspiration and encouragement here and there.

This is the 3rd book I've purchased looking for in-depth information on the business of being an artist - maybe some actual contract examples, or how to actually go about securing a licensing deal. I was hopeful this book would be the one - but like the other 2 - it's just all fluff so the artists can plant their name on the front of a book. Shame!
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Format: Paperback Verified Purchase
Some advices are helpfull but I had many times the feeling that I was reading just an introduction to the subject and afterwards the subject would be developed more, but this was not the case.
If you are already in the art/illustration business many of the content will seem obvious but it's still a good reminder for some things you are not paying attention as you should.
The interviews are very inspiring but the orange color of the page with a white writing make the reading very tiring
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Format: Kindle Edition Verified Purchase
I thought this book was full of great information for the artist. Not everything applied to my kind of art medium, but I could relate to most in the book. Plain and simple facts that were easy to understand. I read this on my iPad and loved the feature where you could click on the websites of the artists that the author does Q&A's with, to see what they were all about, before you read the interview. It literally came to life for me. This will be my new 'go to' book for whatever comes my way in my artistic life. Well done Lisa Congdon.
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Format: Paperback
As a freelance artist and illustrator, I find this book incredibly helpful with the daily nuts-and-bolts of running your own business. Lisa Congdon has obviously learned through doing, and her advice is not only practical and succinct, she writes with a down-to-earth attitude that allows the reader to just flow through the book. I particularly enjoyed the included artist interviews (there are a lot of them!), and the section about selling your work online.
There were definitely some things she talks about that I was already familiar with, but the amount of information that was displayed to me in a new light was extremely helpful and thought-provoking. She also includes resources in the back of the book for things like printing services, artist residencies, conferences, etc.
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