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Showing 1-10 of 69 reviews(5 star). See all 134 reviews
on December 9, 2017
Thiis book is very interesting and insightful on the innovation process. Ideo is one of the best companies on fostering innovation. Must read for everyone. Lots of great case studies and examples. I recommend this book without qualifications. Great book!
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on November 20, 2013
A great collection of innovation strategies that can be applied by anyone working in any field. Presented in a fun, readable fashion, the author pulls you through example after example illustrating the points he's making. Short chapters and shorter subsections make it an easy book to pick up and read a few pages of at a time. If you're serious about wanting to learn how to form an innovative organization, this should be the first book you pick up.
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on February 14, 2018
Super inspiring.
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on January 29, 2018
5 Stars
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on July 19, 2016
Great book.
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on November 2, 2017
It is an amazing book. A real eye opener!!
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on November 5, 2017
Great book, happy to get it
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on July 11, 2013
This book is one of the most inspiring and entertaining books I have read on business. Read it in one week and I'm looking forward to keep reading about IDEO`s philosophy.
Definitely a must.
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on September 16, 2011
This is a great book to challenge your conventional thoughts on strategic planning and implementation. You will undoubtedly rethink your process for numerous projects after reading this book. IDEO is known for their innovative creations like a "modern" shopping cart, but this book talks about the importance of understanding the process for being creative. How do you identify need? How can it be addressed? How can you bring out the best in your people after building the right team?

Greg B.
gregbergida.com
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on April 18, 2015
Not just a theoretical view on design but a more pragmatic easily understood approach backed by real world examples of success and failure
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