- Hardcover: 1064 pages
- Publisher: Phaidon Press; 1st edition (August 20, 2001)
- Language: English
- ISBN-10: 0714834491
- ISBN-13: 978-0714834498
- Product Dimensions: 8.6 x 2.2 x 9.9 inches
- Shipping Weight: 5.6 pounds (View shipping rates and policies)
- Average Customer Review: 4.6 out of 5 stars See all reviews (89 customer reviews)
- Amazon Best Sellers Rank: #70,738 in Books (See Top 100 in Books)
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The Art of Looking Sideways Hardcover – August 20, 2001
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Alan Fletcher's The Art of Looking Sideways is an absolutely extraordinary and inexhaustible "guide to visual awareness," a virtually indescribable concoction of anecdotes, quotes, images, and bizarre facts that offers a wonderfully twisted vision of the chaos of modern life. Fletcher is a renowned designer and art director, and the joy of The Art of Looking Sideways lies in its beautiful design. Loosely arranged in 72 chapters with titles like "Colour," "Noise," "Chance," "Camouflage," and "Handedness," Fletcher's book, which he describes as "a journey without a destination," is "a collection of shards" that captures the sensory overload of a world that simply contains too much information. In one typical section, entitled "Civilization," the reader encounters six Polish flags designed to represent the world, a photograph of an anthropomorphic handbag, Buzz Aldrin's boot print on the moon, drawings of Stone Age pebbles, a painting of "Ireland--as seen from Wales," and a dizzying array of quotations and snippets of information, including the wise words of Marcus Aurelius, Stephen Jay, and Gandhi's comment, "Western civilization? I think it would be a good idea." Fletcher's mastery of design mixes type, space, fonts, alphabets, color, and layout combined with a "jackdaw" eye for the strange and profound to produce a stunning book that cannot be read, but only experienced. --Jerry Brotton, Amazon.co.uk
From Library Journal
This vast collection of assorted visual and verbal content is loosely strung together by the common thread of whatever captures the attention of celebrated designer Fletcher best known for his founding roles in the English design firm Fletcher Forbes Gill and the internationally recognized design group Pentagram. A table of contents (with headings such as "Learning," "Noise," and "Imagination") provides a loose structure for what is an otherwise unfettered stream-of-consciousness outpouring. In the author's own words, the book is "a journey without a destination." The book is tailor-made for those with short attention spans, since any given thought or narrative rarely runs for more than a spread. A worthy companion to other large, contemporary, designer-orchestrated explorations of visual culture, such as Bruce Mau's Life Style (Phaidon, 2000) or John Maeda's Maeda @ Media (Rizzoli, 2000), this book will delight anyone who enjoys unexpected visual and verbal play, cultural and historical observations and insights, and staggering amounts of trivia and anecdotes. Best suited for larger public libraries or libraries with extensive liberal arts, fine arts, or art history sections. Phil Hamlett, Turner & Associates, San Francisco
Copyright 2002 Cahners Business Information, Inc.
Top Customer Reviews
The book challenges, enlightens, entertains, and ultimately inspires. It's absolutely not a book of gee-whiz optical illusions, a la psychedelic "Mind's Eye" pointillism or perception bending Escher, but rather a playful, witty scrapbook of collected thoughts, newsprint clippings, poetry, photographs, illustrations, and assorted junk found on globe trotting vacations by the book's compiler.
The design of the book itself is a work of art. No two pages are the same. Each idea, or question, is presented with it's own lyrical typeface and placement to further convey the essence of the topic at hand. At my count, there are well over 1,000 different original works of typography and layout -- a stunning feat in and of itself.
"Sideways" is quite simply a fringe experience that is impossible to label, describe, or place in a particular section of a bookstore. As a designer, I felt more inspired, more aware, more energized after just a handful of pages than I can remember feeling in years of buying design and art related books.
It's big, heavy, and worth its weight in gold. A classic.
One day my friend Martine said that I must see this book and dropped it into my lap, I have not yet give it back. I sat there in my comfy chair and leafed through the many, many pages reading a little here, looking a little there. After a while I realised that this book was an amazing source of information and inspiration and so I started reading from the beginning, taking notes along the way.
Todd Dominey, a new media designer, wrote, "As a designer, I felt more inspired, more aware, more energized after just a handful of pages than I can remember feeling in years of buying design and art related books." As indicated by its title, this book is meant to open your mind, to get you seeing the things you never noticed before, to give you a fresh perspective and a new way of understanding.
On the first real page of the book a quote by Montaigne reads "I quote others only the better to express myself." This book has over a thousand quotes from writers, philosophers, artists and anyone who has ever said anything thoughtful. A quote starts each of the books 72 chapters, each having a loose theme such as 'Imagination', 'Noise', 'Wit' or 'Colour'.
But this is so much more than a book of smart remarks, it is a scrapbook of a lifetime of visual awareness.Read more ›
But whatever the author is saying, I agree with it. It's about expressing interesting thoughts in a visually interesting way in a conceptually interesting arrangement. I am a smarter, richer, wiser, person for having read it, but I can't say how.
(This isn't going to earn me many helpful votes, is it?)
I like this book because it covers such a diverse range of topics in an interesting manner. You can open up virtually any page in the book and find something amusing, thought provoking or plain bizarre. As an example did you realise that in actuality the world is a very dull place? There is no such thing as colour or sound. These are simply waves with different wavelengths and frequencies. The sensation of light and sound is simply the brain parsing information in a specific way, probably because this model was conducive to survival in primitive times.
I must admit a lot of the pages in the book were quite beyond me. I didn't understand why they were there at all and in fact I feel that some of the material should be omitted from the book because it has little value. It also became annoying at times because you have to flip the book sideways and upside down due to its unusual layout (no easy feat with such a hefty tome!).
However all in all this book is an excellent read. One of the best books I've read in awhile. Highly recommended if you are interested in exploring the unusual and thinking outside the square.
Most Recent Customer Reviews
And just like that, I finished the book, and I'm not happy about it. It has been my perfect breakfast companion for months now. Read morePublished 1 month ago by Vickie Wyatt
I really, really, really love this book. What a mind! This is my go-to gift book for friends. I have easily bought twenty copies over the years. Read morePublished 3 months ago by John Longano
Assume book for a coffee table or the office. Great to go to for quick creative inspiration.Published 6 months ago by Lester
By far the greatest book I have ever purchased. If you are a creative thinker, designer, or curious soul you will LOVE this book. Endless exploration and insights.Published 6 months ago by Megan Hall
I gave this to my 16-year-old son for a Valentine's Day gift (it was on his wish list). He has been reading it each day and even took it to school to show friends and teachers. Read morePublished 10 months ago by KEW001
Really interesting stuff in here. If you're a fan of random quotes or historical anecdotes, then you'll be a fan of this book. Read morePublished 12 months ago by Jennifer