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The Art of Making Magazines: On Being an Editor and Other Views from the Industry (Columbia Journalism Review Books) Kindle Edition
In this entertaining anthology, editors, writers, art directors, and publishers from such magazines as Vanity Fair, The New Yorker, The New Republic, Elle, and Harper's draw on their varied, colorful experiences to explore a range of issues concerning their profession. Combining anecdotes with expert analysis, these leading industry insiders speak on writing and editing articles, developing great talent, effectively incorporating art and design, and the critical relationship between advertising dollars and content. They emphasize the importance of fact checking and copyediting; share insight into managing the interests (and potential conflicts) of various departments; explain how to parlay an entry-level position into a masthead title; and weigh the increasing influence of business interests on editorial decisions. In addition to providing a rare, behind-the-scenes look at the making of successful and influential magazines, these contributors address the future of magazines in a digital environment and the ongoing importance of magazine journalism. Full of intimate reflections and surprising revelations, The Art of Making Magazines is both a how-to and a how-to-be guide for editors, journalists, students, and anyone hoping for a rare peek between the lines of their favorite magazines. The chapters are based on talks delivered as part of the George Delacorte Lecture Series at the Columbia School of Journalism.
Essays include: "Talking About Writing for Magazines (Which One Shouldn't Do)" by John Gregory Dunne; "Magazine Editing Then and Now" by Ruth Reichl; "How to Become the Editor in Chief of Your Favorite Women's Magazine" by Roberta Myers; "Editing a Thought-Leader Magazine" by Michael Kelly; "Fact-Checking at The New Yorker" by Peter Canby; "A Magazine Needs Copyeditors Because...." by Barbara Walraff; "How to Talk to the Art Director" by Chris Dixon; "Three Weddings and a Funeral" by Tina Brown; "The Simpler the Idea, the Better" by Peter W. Kaplan; "The Publisher's Role: Crusading Defender of the First Amendment or Advertising Salesman?" by John R. MacArthur; "Editing Books Versus Editing Magazines" by Robert Gottlieb; and "The Reader Is King" by Felix Dennis
- PublisherColumbia University Press
- Publication dateSeptember 5, 2012
- LanguageEnglish
- File size688 KB
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Editorial Reviews
Review
Bold, brash, and on target... This is a book not to be missed by working editors and journalists, print newbies and magazine junkies. ― Publishers Weekly
...a diverse collection of intelligent and inspiring reads that would seem to be a must for anyone interested in the inner-workings of editorial offices. ― de Cinema de Cuir
This delightfully eclectic collection is full of exceptional gems, of value to anyone interested in magazines, journalism, and good editing and writing. -- Tom Goldstein, Former dean, journalism schools at Columbia and Berkeley
These 12 essays will appeal to professionals as well as sophisticated readers interested in the nuts and bolts of how magazines are put together. ― Library Journal
About the Author
Evan Cornog is dean of the School of Communication at Hofstra University and a former publisher of the Columbia Journalism Review. He is the author of three books of political history and served as press secretary to New York Mayor Edward I. Koch. He has worked on the editorial staffs of The New Yorker and Wigwag Magazines and has written for The New Yorker, The New York Times, The Los Angeles Times, The Boston Globe, The American Scholar, and Columbia Journalism Review.
Product details
- ASIN : B008Z1Q5K0
- Publisher : Columbia University Press (September 5, 2012)
- Publication date : September 5, 2012
- Language : English
- File size : 688 KB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Not Enabled
- Sticky notes : On Kindle Scribe
- Print length : 196 pages
- Page numbers source ISBN : 0231131372
- Best Sellers Rank: #1,918,447 in Kindle Store (See Top 100 in Kindle Store)
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After reading this book, you get a really, really really sense of what it takes to make a magazine.
As a non-professional, purely amateur reader of magazines, I found it all accessible and entertaining. Normally when I read a non-fiction anthology, I end up reading about half the entries, maybe two thirds in an unusually good collection. In this volume, I finished all but one or two.
I found the most interesting lectures near the front of the book, including the one by Ruth Reichl, who talked about her career writing about food for magazines and newspapers, then editing magazines. Roberta Myers' talk about her climb up the ladder in women's mags was also entertaining, as was Michael Kelly's story about writing a thoughtful but depressing profile for Playboy and having to rewrite it completely to fit the upbeat viewpoint of the magazine. Peter Canby and Barbara Walraff, a fact checker and a copy editor, were enlightening about their jobs. Tina Brown and Felix Dennis, both publishing big shots, were informative but so full of themselves that it was touch and go whether I'd stick with them to the end.
How a magazine differs from a newspaper is a recurring theme in some of the lectures, and it is a difference I hadn't thought about before reading this book. While newspapers generally aim to inform, magazines are more of an echo chamber, reinforcing a certain viewpoint or lifestyle the reader has. Of course, this isn't a hard and fast rule, but in general, you'll be more comfortable reading your favorite magazines, but you'll learn more from a newspaper.
No doubt students of journalism will be able to grab some pearls of wisdom from these lectures, but even those of us who only consume can learn a bit about the make-up and the nature of magazines. I am sure I will be reading magazines more analytically and perhaps more skeptically now.
(This review is based on a review copy received from NetGalley.)


