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The Art of Non-Conformity: Set Your Own Rules, Live the Life You Want, and Change the World (Perigee Book.) Paperback – September 7, 2010
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If you've ever thought, "There must be more to life than this," The Art of Non-Conformity is for you.
Based on Chris Guillebeau's popular online manifesto "A Brief Guide to World Domination," The Art of Non-Conformity defies common assumptions about life and work while arming you with the tools to live differently. You'll discover how to live on your own terms by exploring creative self-employment, radical goal-setting, contrarian travel, and embracing life as a constant adventure.
Inspired and guided by Chris's own story and those of others who have pursued unconventional lives, you can devise your own plan for world domination-and make the world a better place at the same time.
From Publishers Weekly
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Review
-Gretchen Rubin, author of The Happiness Project
"This is a direct, honest and truly scary book. I hope you have the guts to listen to what Chris has to say, and not become one of the monkeys he warns you about."
-Seth Godin, author of Linchpin
"The Art of Non-Conformity is like a lightning bolt to the head. Read it and your brain will spark and sizzle."
- Neil Pasricha, author of The Book of Awesome
"The conventional world order has blown up, much to the relief of students, cubicle dwellers, artists and activists who knew there was a better way. This brilliant book will wake you up and inspire you as it guides you to create a new life on your own terms, earn a great living and positively impact your corner of the world."
-Pamela Slim, author of Escape from Cubicle Nation
"Some people are content to report on others' success. Not Chris. He lives and breathes what others dare to dream, pushes the envelope of possibility, then shares his experiences, lessons, tools, ideas and strategies in a way that makes it all seem not just doable...but imperative. Go! Read this book now!"
- Jonathan Fields, author of Career Renegade
"Chris Guillebeau's delightfully rebellious book, The Art of Non- Conformity, teaches us how to live with gusto, on our own terms, and bring excitement into our lives. His encouraging and witty tone will inspire even the least courageous person to make bold steps. I love this book!"
-Barbara Sher, author of I Could Do Anything If I Only Knew What It Was
"Here's the way to find your own path, set your own rules and find your own purpose-and all with courage and grace, resilience and style."
-Michael Bungay Stanier, author of Do More Great Work
"Chris Guillebeau is an inspiration. Many people talk about living their dreams, and here's a young person who has actually done it- traveling around the world, giving back to the community, and getting paid to work on his own terms. The Art of Non-Conformity tackles the toughest problems associated with following your passion, and Chris supports the provided viewpoints with eye-opening statistics and anecdotes. He derives valuable life lessons from all of his experiences, and we have been privileged to go along for the ride."
-Alexandra Levit, author of New Job, New You
"Do not be surprised if you start noticing the guy next to you in the coffee shop or the woman seated across the aisle on your plane intently reading a battered copy of The Art of Non-Conformity. It's not just a book, after all, it's a beloved companion for those who know that life is an adventure worth exploring."
-Barbara J. Winter, author of Making a Living Without a Job
About the Author
- Print length256 pages
- LanguageEnglish
- PublisherTarcherPerigee
- Publication dateSeptember 7, 2010
- Dimensions5.5 x 0.7 x 7.5 inches
- ISBN-100399536108
- ISBN-13978-0399536106
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Product details
- Publisher : TarcherPerigee (September 7, 2010)
- Language : English
- Paperback : 256 pages
- ISBN-10 : 0399536108
- ISBN-13 : 978-0399536106
- Item Weight : 7.1 ounces
- Dimensions : 5.5 x 0.7 x 7.5 inches
- Best Sellers Rank: #519,477 in Books (See Top 100 in Books)
- #1,387 in Job Hunting & Career Guides
- #6,669 in Success Self-Help
- #11,586 in Personal Transformation Self-Help
- Customer Reviews:
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About the author

Chris Guillebeau is the New York Times bestselling author of The $100 Startup, The Happiness of Pursuit, and other books. Chris travels the world and writes for a small army of remarkable people at ChrisGuillebeau.com. Follow him on Twitter (@chrisguillebeau), Instagram (@193countries), or listen to his daily podcast (Side Hustle School), at SideHustleSchool.com. His newest book, GONZO CAPITALISM, will be published on August 22, 2023.
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What it is
Chris Guillebeau marches to a different beat and designs his life the way he wants it to be. In the first chapter he tells you his goal in writing the book:
"The mission is to support a full-scale revolution with a simple underlying message: You don't have to live your life the way other people expect you to"
Chris speaks from the heart, and although the story woven into the book is slow at times, it's very interesting. How can a thirty-something be more than half-way to visiting every country in the world?!
I believe in the power of success stories, because then our own definitions for what is possible get redefined instantly (i.e. "If he can do it, why can't I?). This book is a great exercise is thinking outside of the box, or more precisely, thinking exactly the opposite from everything you're supposed to think.
What seems like the biggest regret of his life, paying $32,000 for graduate school, turns out to be a gift. Throughout the book, Chris details how to get a similar education, make more of an impact, and save a ton of cash. The self proclaimed introvert follows a life path that many people dream of, and takes you on a journey with him into his world. He doesn't suggest foregoing grad school for those who must go for their dream career, but if grad school is just a cherry on top of an undergrad career to "pad your resume", there are other ways of being successful.
The Art of Non Conformity is a manifesto of sorts that will allow you to begin to think like a leader. One of the greatest parts of the book is where Chris talks about building a tribe of dedicated followers. Lady Gaga has them, the Harry Potter Series has them, and so does every successful idea in history. He says that 1000 loyal fans will support all of your dreams financially, which I agree with. One thousand dedicated people focused on one cause can do a lot.
There is tremendous power in having so many people completely dedicated to something. But so many of us allow ourselves to be the followers, rather than the leader. And you can be both. Why not be part of a small army somewhere, and lead your own movement at the same time? It's all outlined in this book.
What it isn't
It reminds me a lot of the Four Hour Work Week, but with a different agenda. While Tim gives the reader specific tools and strategies for building the business that will free your time and give you the mobility you need, The AONC is more of a book designed to get you thinking in terms of mobility and freedom, focusing on building your army, giving back to those in need, and making an impact.
To put it simply, someone who thinks in terms of changing the world, as outlined per AONC, will certainly need the tools outlined in a book like 4HWW: The 4-Hour Workweek, Expanded and Updated: Expanded and Updated, With Over 100 New Pages of Cutting-Edge Content. The two go hand in hand. There may have been one or two mentions of wordpress, but beyond that there's not much tech-talk in here.
The only criticism I have of the book is that the resources for readers new to the web are a bit thin. For those who have been blogging a while, this may be the time to change course, develop your muse through which you will change the world, and get to it. But for novices, it would take at least one or two more books to get to that point. Even a quick and dirty outline of blogging platforms, books to read, people to learn from, and other resources would have been enough. But that's really a small criticism.
This is a literary reset button for all those not currently following their dreams. What this book is trying to get at is that your dreams are possible to achieve. Take hold of the reigns and make a difference.
Highlights from the Book
It's great to see that even a world famous blogger and writer gets scared sometimes. It bridges the gap psychologically between someone who is living an amazing life, and someone who is reading about it at home, when that life seems thousands of miles away.
One of the principles Chris talks about is acknowledging that fear is in front of you, and facing it anyways. In chapter 3, he writes:
"A few things I am currently afraid of:
-I'm only on chapter 3. Will I ever finish writing this book?
-What if it sucks? What if I get bad reviews? (Or worse, what if no one pays any attention?)
-I'm afraid that people will think I am faking it"
What I am trying to get at is that everyone, even the guy writing the book you are reading, runs into mental roadblocks. Suddenly our excuses don't have as much power. Bust through your doubts and lead your followers to victory.
And make no mistake, you will have your own doubts even as you read this book? "But he doesn't have X, or I still have to deal with Y." You get the sense that Chris's biggest goal is leaving a legacy beyond himself. When those sort of dreams are truly important to you, you begin to take the sort of steps that make your life extraordinary, as demonstrated by Chris's impact already.
My favorite chapter is called "Graduate School vs. the Blogosphere." As you can surmise, he outlines how starting a real life business online is more effective for you and your wallet long term. Because once he understood how to "be a good student", he excelled. But that didn't improve his chances of success in the real world. It was only his experience as an entrepreneur, writer, and non-conformist that allowed him the chance to make a real impact.
He even compares the results from his thesis vs. those of his blog:
Feedback from people after working on thesis: " (the words) 'Good Job' from 3 people."
Feedback from writing for Art of Non Conformity: "Thousands of positive comments from all over the world."
Chris is very honest in his writing. The best part about this is that he's right. Kind of puts things in perspective, doesn't it?
As an aside, I actually ran into a similar situation while in school. I can remember being called to write 20 pages on a big environmental issue after researching the issue and coming up with a solution. Out of the 20 pages, I devoted a half page to say that one solution could be to have a dedicated blog, facebook page, and twitter account dedicated to raising awareness for the issue (this was spring 2009). My teacher wrote in red ink, "I don't know what this is supposed to be..."
Takeaways
The Art of Non Conformity is about re-framing your reasons for making a difference. Instead of focusing on "what can I get?", we should focus on "how can I get paid to help as many people as possible and make a difference?" And if you don't have an answer, that's ok. As another reviewer on amazon put it,
"It is a primer that I think anyone who is considering the question "What do I do?" should read."
So how big can you dream? How big of an impact do you want to have in the end? Questions like this lead people towards amazing lives. Some remain unsung heroes, but with today's tools and technologies, everyone has the platform to be un-conventional and lead a life that you design.
So what are you "not conforming" to exactly, once you read this book? Well, a few things.
First, other peoples' expectations. No one is going to have as big a dream as you do for your life. Visiting every country in the world by the time you're 35? To say that Chris is not easily persuaded from achieving his goals would be an understatement.
Second, gatekeepers. These are the people in the way of what you want. Chris puts it bluntly: they tell you what choices you have, rather than you defining them for yourself. The book give great strategies for handling these obstacles that are inevitably in the way of any major goal. Again, many of these people may not believe that it's possible for you to do what you want to do. But keep going.
Lastly, your own expectations. Redefine what's normal. Help a cause 10X bigger than yourself. Build an army. Think big. Be an entrepreneur. Travel. See the world. Meet with the movers and shakers in your niche. Be unconventional.
Pros
* Great travel information. If you want to travel around the world on the cheap, Chapter 10 of this book will be a huge help.
* Honest focus on others is refreshing in a book like this. Author genuinely pushes for the reader to find ways to serve.
* Inspiring. The goals laid out in this book are very realistic, within reach of any person with a little determination.
Cons
* Too short, too diverse. Felt like three different books whittled down into one.
* I would say about 80% of the information has already been put out in more popular books. Not much new here.
* Online resources are the best thing about the book - they are great. Unfortunately, they also make the book expendable.
I loved the idea for an alternative education, thought the critique of college was right on, and will use some of the travel hacking advice from the author. The largest problem with this book is that most people will only read one in the genre of business-career-self-help, and The 4-Hour Workweek, Expanded and Updated: Expanded and Updated, With Over 100 New Pages of Cutting-Edge Content. has more information and more practical advice.
For another great book on traveling, check out Vagabonding: An Uncommon Guide to the Art of Long-Term World Travel .
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