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The Art of Persuasion: Classical Rhetoric for Modern Communicators Paperback – December 28, 2011
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Paperback, December 28, 2011
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If you are looking for a general, introductory reader in classical rhetoric that hits on all the big themes in the field, then this is definitely the text for you. If you already have a background in rhetoric or are looking for a comprehensive collection of readings, then you might want to check out Bizzell and Herzberg's massive work, "The Rhetorical Tradition."