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The Art of Persuasion: Winning Without Intimidation Paperback – March 28, 2013

by Bob Burg (Author)

4.6 944 ratings

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The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right?

After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have - and shares them all with you.

One trait that stands above all the rest is their ability to win people over to their way of thinking - they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause.

Winning principles you will learn include:

Making People Feel Important
Everything is Negotiable
Dealing with Difficult People
Persuasion in Action
What Sets You Apart from the Rest
Nuggets of Wisdom

Presented in everyday, clear, and often humorous language, The Art of Persuasion leaves an impression on you that will last a lifetime - filled with one success after another!

Length

238
Pages
Language

EN
English
Publisher

Sound Wisdom
Publication date

2013
March 28
Dimensions

5.5 x 0.5 x 8.5
inches
ISBN-10

0768413001
ISBN-13

978-0768413007
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Popular Highlights in this book

What are popular highlights?

“One who can control his emotions and make of an enemy a friend.”
Highlighted by 579 Kindle readers
All things being equal, people will do business with, and refer business to, those people they know, like, and trust.
Highlighted by 433 Kindle readers
So, according to Zig: to respond is positive; to react is negative.
Highlighted by 315 Kindle readers

Editorial Reviews

Review

"Bob Burg has done it! This new book is dynamic, delightful, and abundantly full of every tip you will ever need to MASTER the art of positive persuasion. Be wise. Buy a carton! Give them to your own sales team and all your clients, too." ----Dottie Walters, author of Speak & Grow Rich

About the Author

Bob Burg shares information on topics vital to the success of today’s businessperson. He speaks for corporations and associations internationally, including Fortune 500 companies, franchises, and numerous direct sales organizations. Sharing the principles contained in his bestselling books, Bob has shared the platform with notables including today’s top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President. He is an advocate, supporter, and defender of the free enterprise system and empowers individuals and organizations to thrive and grow by putting its principles to work.

Product details

Publisher ‏ : ‎ Sound Wisdom (March 28, 2013)
Language ‏ : ‎ English
Paperback ‏ : ‎ 238 pages
ISBN-10 ‏ : ‎ 0768413001
ISBN-13 ‏ : ‎ 978-0768413007
Item Weight ‏ : ‎ 10.8 ounces
Dimensions ‏ : ‎ 5.5 x 0.54 x 8.5 inches

Best Sellers Rank: #21,421 in Books (See Top 100 in Books)
- #11 in Business Negotiating (Books)
- #44 in Marketing (Books)
- #393 in Success Self-Help

Customer Reviews:
4.6 944 ratings

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Bob Burg

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Bob Burg shares information on topics vital to the success of today’s businessperson. He speaks for corporations and associations internationally, including fortune 500 companies, franchises, and numerous direct sales organizations.

Bob regularly addresses audiences ranging in size from 50 to 16,000 — sharing the platform with notables including today’s top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President.

Although for years he was best known for his book "Endless Referrals," over the past few years it’s his business parable, "The Go-Giver" (coauthored with John David Mann) that has captured the imagination of his readers.

"The Go-Giver," a The Wall Street Journal and BusinessWeek Bestseller, has sold over 700,000 copies. Since its release it has consistently stayed in the top 25 on 800ceoread’s Business Book Bestsellers List. It has been translated into 21 languages. It was rated #10 on Inc. Magazine’s list of the Most Motivational Books Ever Written, and was on HubSpot’s 20 Most Highly Rated Sales Books of All Time.

Bob is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies.

The American Management Association named Bob one of the Top 30 Leaders in Business and he was named one of the Top 200 Most Influential Authors in the World by Richtopia.

Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve.

He is also an unapologetic animal fanatic and served on the Board of Directors of Furry Friends Adoption and Clinic in his town of Jupiter, Florida.

Customer reviews

4.6 out of 5

944 global ratings

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Kindle Customer

Great Read!

Reviewed in the United States on November 25, 2023

Verified Purchase

Great, short read, worth every minute.

The type of book you should read in chunks, read a chapter, implement it, practice it, then move to the next to expand the practices deeper into your day to day interactions.

Reviewed in the United States on August 28, 2023

Verified Purchase

Bought it to share with a colleague who was generating some complaints. We bury got a lit out of it. Easy to read and very helpful.

Helpful

Coulson prather

Polite, patien, and persistent

Reviewed in the United States on April 16, 2023

Verified Purchase

I truly enjoyed reading this book. I myself and many others could take many recommendations from it. Throughout reading the book I have realized many things that I do could be done in a more respectful and caring way. I loved the examples the book gave as well as the stories. The stories may not relate to my life exactly as the experiences in the book but it is very broad in the way of using the techniques for any situation. I have and will continue to keep molding myself in my work and everyday life with techniques given. Even if you are not trying to sell something or yourself this book will genuinely help shape you into a better person.

10 people found this helpful

Helpful

Vicki3z

Good resource about persuasion in different situations

Reviewed in the United States on October 22, 2018

Verified Purchase

The art of persuasion is more or less about the things we already know, but it has be written in a really informative way and easy to understand, learn and adapt into your daily life.

I love how he explained different strategy to use in different situations. People who are beginner about persuasion should read this book.

8 people found this helpful

Helpful

Natasya

So much goodness in these pages.

Reviewed in the United States on December 23, 2017

Verified Purchase

Bob you are fabulous! Thank you so much for your books. I absolutely loved this one too! This book is filled with so much useful advice not just in how to persuade others but in how to become a trully fabulous person through kindness, respect, and compassion for others. This should be taught in schools. This book is brilliant I will be re reading it and instilling all the lessons and advice into my being. Thank you once again for a beautifully heart centred book. Just a little side note, there are a few typos and missed words here and there that the edirors might want to spruce up. I have the kindle version. But other than that the book is a gold mine of goodness and other book referals. I have alot of reading to do now 😊.

14 people found this helpful

Helpful

matt

Easy Read, Great Perspective, Useful Information

Reviewed in the United States on May 29, 2018

Verified Purchase

I really enjoyed this book. Bob Burg does a great job presenting some practical conversational tools that can be and are effective in creating interactions with positive results. Although none of the information presented is revolutionary nor supported by any psychological studies, the premise of his advice is based upon the Golden Rule. This book is equally useful either as a quick read if you're looking for a crash course, general-theory-type understanding, and as a tool for slow-reading and heavy contemplation. Ive only read a handful of self-help books, but I can honestly say this is one of those books I will re-read every couple months to reinforce its lessons. Do yourself a favor and purchase this title.

13 people found this helpful

Helpful

Leslye B.

Art of Persuasion

Reviewed in the United States on November 21, 2022

Verified Purchase

Buy the audio, takes too long! Just get to the point!

7 people found this helpful

Helpful

Lorraine

Persuasion works

Reviewed in the United States on February 5, 2020

Verified Purchase

The author does a good job of introducing the reader to various methods, which can be used to persuade in your daily interactions. Bob Burg points out the importance of persuading in a respectful and tactful manner. He urges his readers to be patient, polite and persistent at all times. The book definitely offers tips that can be useful, along with recommendations of other authors and their books in this subject area for further reference.

8 people found this helpful

Helpful

Top reviews from other countries

Gh

Happy

Reviewed in the United Kingdom on December 10, 2023

Verified Purchase

Enjoyed it

badal th

Below expectation

Reviewed in India on October 26, 2023

Verified Purchase

The book quality is good but the content is below expectation. Yes the book kinda help me but it isnt life changing

Shannon Taylor

This isn’t your usual ‘how to sell’ book!

Reviewed in the United Kingdom on November 7, 2023

Verified Purchase

The media could not be loaded.

A really intuitive read, definitely detached from the usual ‘how to sell’ reads that you find, and provides a really nice baseline that I personally found a lot of relativity in.

Alyan

Good book

Reviewed in Canada on December 2, 2023

Verified Purchase

Enjoyed it

Ellie Young

Very chatty book

Reviewed in Australia on October 31, 2023

Verified Purchase

The writer writes in a very "American" style, i.e. he is VERY conversational and he tends to repeat the same points over and over in slightly different ways. I haven't finished it yet but I think the book could have been made even more compact with a good editor. One of the main lessons in the book is basically about creating the impression that you understand other people and their feelings.

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The Art of Persuasion: Winning Without Intimidation Paperback – March 28, 2013

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