The Art of the Pitch: Persuasion and Presentation Skills that Win Business 2012th Edition

4.6 out of 5 stars 80 ratings
ISBN-13: 978-0230120518
ISBN-10: 0230120512
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Editorial Reviews


Praise for Peter's Seminar Presentation Skills Workshops:

'Peter has been a tremendous asset in coaching our guys on every aspect of Presentation. He's helped build up their experience, and most importantly, their confidence.' - Tony Granger, Global Chief Creative Officer, Y&R

'We have had over 100 of our senior and mid-level people go through Coughter's workshops. The results have been impressive. Rarely do we now prepare for a presentation without someone saying, 'Have we Coughter'd it?' That is the best endorsement of all in terms of the impact he has had with our company.' - Peter G. Krivkovich, President & CEO, Cramer-Krasselt

'Peter is a teacher, leader and a Zen master.' -John Adams, Chairman The Martin Agency

About the Author

Peter Coughter is a professor at VCU Brandcenter at Virginia Commonwealth University and president of Coughter & Company, which consults with leading advertising agencies around the world. His clients include: Crispin Porter + Bogusky, DDB, Cramer-Krasselt, Dentsu, GSD&M, Goodby Silverstein, JWT, Leo Burnett, Publicist, Y&R, McKinney and many others. He lives in Richmond, Virginia.

Product details

  • Item Weight : 1.19 pounds
  • Hardcover : 251 pages
  • ISBN-10 : 0230120512
  • ISBN-13 : 978-0230120518
  • Product Dimensions : 9.3 x 6.4 x 0.8 inches
  • Publisher : Palgrave Macmillan; 2012th Edition (January 12, 2012)
  • Language: : English
  • Customer Reviews:
    4.6 out of 5 stars 80 ratings
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