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The Art of Profitability Paperback – September 1, 2003
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From Publishers Weekly
This compact tome from consultant Slywotzky (The Profit Zone) offers 23 business lessons via the tale of a manager's quest to learn the "art of profitability" from David Zhao, a wise master. It's an attractive and refreshing concept that taps into the Zen of business. The author cautions readers to "please read only one chapter per week... Think about it. Let it stew." His advice, centered around the mantra that the path to profitability lies in fully understanding the customer, is valuable- e.g., watch out for cracks in a business's foundation, because they can quickly lead to a collapse. Slywotzky has tried to make his text seem ancient, even timeless, by featuring the cliché of the wise sage and the eager pupil, and this forced effort may frustrate some readers looking for a quick fix. But those seeking a new alternative to tired business manuals should revel in Zhao's fable-like teachings.
Copyright 2002 Reed Business Information, Inc. --This text refers to the Audible Audio Edition edition.
"Interesting, concise....This little book packs quite a punch."
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Top Customer Reviews
It is not a step by step process to apply at a business. This is a book to make a manager reflect, not follow. Each chapter is one story that describes a model; the style seems to follow the general outline of Harvard Business School cases, which, given the author's professorship there, is not so surprising.
I highly recommend it to someone looking for an entertaining read that will make one reflect. However, disregard the recommendation that you go through one chapter per week. It is too little, I think I would probably lose the book by the 3rd week. It is, instead, a book to be read in 3 days, and be referred back for ideas.