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The Art of Relevance Paperback – June 14, 2016
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About the Author
Nina Simon has been described as a “museum visionary” by Smithsonian Magazine for her audience-centered approach to design. She is the Executive Director of the Santa Cruz Museum of Art & History, where she led an institutional turnaround based on grassroots community participation. Nina is the best-selling author of The Participatory Museum, The Art of Relevance, and the popular Museum 2.0 blog. Previously, Nina worked as an independent consultant and exhibition designer with over one hundred museums and cultural centers around the world. Her work has been featured in the Wall Street Journal, the New York Times, NPR, and TEDx. Nina began her career at the International Spy Museum in Washington, D.C.
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Nina Simon does a fantastic job of talking about how people relate to each other and find meaning with clear, strong arguments. It's very tempting, when writing about deep cultural or aesthetic experiences, to overdo it, or to get sloppy with your terms, your thinking, or your argument. Many people writing about this stuff end up declaring that their way is the solution to all of your problems.
This book talks about tricky, elusive, powerful experiences that change lives. But it does it without overstepping the impact that a museum, or any organization you happen to work at, can actually have.
Also the stories are great and the examples concrete. You can learn a lot of useful things on your own terms just from the anecdotes included to illustrate the author's points.
If I were teaching marketing, this is the textbook I would use.