- Series: Theory in Practice
- Paperback: 716 pages
- Publisher: O'Reilly Media; Second Edition edition (March 24, 2012)
- Language: English
- ISBN-10: 1449304214
- ISBN-13: 978-1449304218
- Product Dimensions: 7 x 1.5 x 9.2 inches
- Shipping Weight: 2.6 pounds
- Average Customer Review: 4.5 out of 5 stars See all reviews (94 customer reviews)
- Amazon Best Sellers Rank: #667,025 in Books (See Top 100 in Books)
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The Art of SEO (Theory in Practice) Second Edition Edition
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“Written by some of the top minds in SEO!”
—DANNY SULLIVAN, EDITOR-IN-CHIEF, SEARCHENGINELAND.COM, AND PRODUCER, SMX: SEARCH MARKETING EXPOD
“Save years of learning with The Art of SEO! The book’s content and strategies are sure to help your bottom line. Even if you’re a seasoned online marketer, this book has tips and tricks for you!”
—MONA ELESSEILY, VICE PRESIDENT OF ONLINE MARKETING, PAGE ZERO MEDIA
“The second edition of The Art of SEO expands and enhances a book that was already the industry standard for SEO education and strategy. Anyone looking to optimize their website and get better rankings on the search engines should keep this book on their desk and refer to it daily. All of the advanced technical SEO strategies are covered in a straight-forward method which is easy to understand and action-oriented. When you are finished reading this book, you will have a better grasp on how search engines work and how you can optimize your website with expert proficiency. If you want to drive more traffic to your website, engage your audience on a deeper level, generate more sales, and grow your business—this books lays the plan out for you.”
—JOSEPH KERSCHBAUM, VICE PRESIDENT, CLIX MARKETING, AND AUTHOR OF PAY- PER-CLICK SEARCH ENGINE MARKETING: AN HOUR A DAY
“Rarely does a work so thoroughly deconstruct the art and science of SEO: what it is, how it works, who makes it happen, and why it is important to the modern firm.”
—SARA HOLOUBEK, CEO, LUMINARY LABS, AND PRESIDENT, SEMPO (2009-2010)
“With over 80% of Internet sessions starting with a search, you should be looking for ways to develop traffic from search engines. The Art of SEO is a book I continually recommend to beginners and more experiences marketers. This book can shave years off the learning curve for anyone thinking of delving into the world of search marketing. The Art of SEO walks you through the most important steps in planning and executing a top-flight program. The authors of this book are trusted individuals whose repeated, proven success working with SEO & Social Media marks them as leaders in the field. Easy to understand and well written, this book walks you through everything you need to understand to be successful with your own SEO campaigns. Read now, prosper now and later.
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Top customer reviews
This book should have a 5-star rating. However, the publisher provides page after page of screen captures that are not legible! I paid $45.36, including sales tax, for this book and should return it, based upon the very poor reproduction of the many screen captures. However, I'll retain it, based upon the excellence of material provided by the four authors.
The staff at O'Reilly Media produced a quality book with good typography, cover design, paper stocks and perfect binding. This leads me to be completely baffled by their complete disregard of the terrible quality of the screen captures throughout the book.
This book is worth purchasing. But be forewarned, as you may be as frustrated as I am, about the terrible reproduction of every screen capture throughout the book.
But, after reading this, I got the feeling that I received a firm and solid education on the subject in a WIDE variety of areas. Not to mention, I am a fan of books that can be technically written without sounding "ultra-clinical".
I would highly recommend this book to anyone who has read a bunch of blogs or other info on SEO (some of which is misinformation), and really wants the foundational education to keep on their bookshelf as a reference.