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The Art and Science of Da Vinci Sales: 7 Keys to Selling Like Leonardo Paperback – September 20, 2014
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The Amazon Book Review
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About the Author
Max has 28 years in the unified communications industry and is partner/owner of one of the industry's top consulting firms for sales training and sales process improvement. He carries some of the top certifications in networking and audiovisual technologies. Max has been the keynote speaker for several industry events and was awarded InfoComm’s Educator of the Year Award in 2010. He has taught Da Vinci Sales to tens of thousands of people in several organizations worldwide. Max holds advanced certifications in project management, networking, network security, operational excellence, QA/QC and audiovisual design and installation. Max has achieved a great deal of success in network security, technology channel sales and channel/market development. He has been a senior academy faculty member for InfoComm University for over a decade. Max has developed and executed comprehensive global training programs for industry associations, channel partners and for technology manufacturers. His experience in Unified Communications includes videoconference and collaborative environment design for global enterprises, development, training and implementation. Max served in the U.S. Army for 10 years where he gained his initial experience in computer/electronics technology and worked with complex computer networks, advanced radar systems and specialized electronics and thermal and night vision imaging devices. Max, his wife (Christine – a four time cancer victor) and one (Joe - 14) of their four children live in Sugar Hill GA (their other children are Mike-27, Amanda-26 and Matt-22). Max and Christine also have a 7-year old grandson (Aaronn Jr.). They spend their free time at baseball games, camping and supporting Leukemia and Lymphoma society events.
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Top customer reviews
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The key takeaways are fundamental, yet often overlooked in many organizations from small to large. Salespeople need to be allowed to sell, free of unnecessary distractions and administrative burdens, organization and strategic planning are critical, the customer and customer's needs should drive activities and decisions, and employees should be empowered to make command decisions to address the customer's needs when it makes good business sense. Sounds simple right? So many organizations get absorbed in their processes and neglect to allow revenue generating employees to generate revenue and take care of their customers.
This book is a great investment for a new salesperson and an excellent refresher for veterans.