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The Art of Selling Yourself: The Simple Step-by-Step Process for Success in Business and Life (Tarcher Master Mind Editions) Paperback – October 11, 2012

3.3 out of 5 stars 3 customer reviews

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Editorial Reviews

About the Author

ADAM RICCOBONI is a business development professional, entrepreneur, and founder of successful publishing and consultancy companies. DANIEL CALLAGHAN was elected president of the Entrepreneurs Society and named one of the UK's Future 500 leaders by The Guardian.    Together, they cofounded MBA & Company, a freelance consultancy network, which has been featured in The Economist and Financial Times. They have been selected as one of twenty businesses worldwide by New York City mayor Michael Bloomberg to be part of a yearlong program to build the entrepreneurial scene in New York.
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Product Details

  • Series: Tarcher Master Mind Editions
  • Paperback: 188 pages
  • Publisher: Jeremy P. Tarcher/ Penguin (October 11, 2012)
  • Language: English
  • ISBN-10: 0399160337
  • ISBN-13: 978-0399160332
  • Product Dimensions: 5.5 x 0.5 x 8.2 inches
  • Shipping Weight: 6.4 ounces (View shipping rates and policies)
  • Average Customer Review: 3.3 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #1,324,516 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback
"The Art of Selling Yourself" is a book written by Adam Riccoboni and Daniel Callaghan of MBA & Company. It was originally published in the United Kingdom under the title "Buy Me!" in 2011. The content of the book is, as you might tell, about how to sell yourself in business situations such as interviews, ideas and public relations and how to sell yourself if you are an entrepreneur and needing to sell your concept to potential markets.

Riccoboni & Callaghan outline ten steps to take to sell yourself and the book contains exercises to complete to help you focus on your qualities and unique selling points. It takes you step by step from there to show you how to present yourself in a way that people want to buy you (your services, idea, or work with your company).

While some of this book is not ground breaking or new to this genre I did enjoy it quite a bit. I think everyone will get many takeaways and the book will help you develop confidence, show you how to network, show you how to have a conversation with someone in a way that you can better relate, get out of your comfort zone, and get up from setbacks and move on to the next sell. I also like the step by step format which makes this an easy read and helps you work on one concept at a time.

One of the most interesting parts for me are the case studies. Profiles of Sir Richard Branson, Oprah Winfrey, and Jeff Bezos were my favorites out of the the ten included in the book. You have an opportunity to see, in a few pages, how these business masters started out and see where they have come today.

I would recommend this book to anyone who needs to sell themselves in any area of their life but especially in business.
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It isnt about selling or marketing, it is about who you are and how you influence others. It isnt only quid pro quo or exploiting weakness. It is about being well prepared in many different ways, emphathizing, going the extra mile, and many other concepts described in the book. I was introduced to the Minto Pyramid in this book. Sometimes, we have to resort to other techniques. But the book helped me with several insights that gives me a path to be my best at influencing by developing me.
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By MCS on March 30, 2013
Format: Kindle Edition
Very little of this helpful - found the thoughts to be rudimentary, not particularly wise nor inspirational. Don't waste your time.
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