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The Art of Selling Yourself: The Simple Step-by-Step Process for Success in Business and Life (Tarcher Master Mind Editions) Paperback – October 11, 2012
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Riccoboni & Callaghan outline ten steps to take to sell yourself and the book contains exercises to complete to help you focus on your qualities and unique selling points. It takes you step by step from there to show you how to present yourself in a way that people want to buy you (your services, idea, or work with your company).
While some of this book is not ground breaking or new to this genre I did enjoy it quite a bit. I think everyone will get many takeaways and the book will help you develop confidence, show you how to network, show you how to have a conversation with someone in a way that you can better relate, get out of your comfort zone, and get up from setbacks and move on to the next sell. I also like the step by step format which makes this an easy read and helps you work on one concept at a time.
One of the most interesting parts for me are the case studies. Profiles of Sir Richard Branson, Oprah Winfrey, and Jeff Bezos were my favorites out of the the ten included in the book. You have an opportunity to see, in a few pages, how these business masters started out and see where they have come today.
I would recommend this book to anyone who needs to sell themselves in any area of their life but especially in business.Read more ›