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The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything Hardcover – Illustrated, March 3, 2015

4.5 out of 5 stars 578 ratings

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Editorial Reviews


The Art of the Start 2.0 is the ultimate entrepreneurship handbook. Kawasaki’s generous wisdom, tips, and humor reflect his successes and failures. We can all benefit from his insights.”
—Arianna Huffington, president and editor in chief, Huffington Post

“This is a must-read book for every entrepreneur.”
—Mark Cuban, owner of the Dallas Mavericks and star of Shark Tank

“It is wise to learn from experience, but it is even wiser to learn from the experiences of others. In The Art of the Start, my friend Guy Kawasaki shares the lessons behind the scars of his entrepreneurial adventures and the wisdom he’s gained in the process. Guy offers field-tested, practical help to anyone wanting to start a business, an organization, or even a church.”
—Rick Warren, author of The Purpose-Driven Life
“Guy has done it again—evangelized something useful and meaningful. This time, it’s a bottom-up business approach profound in its simplicity: Focus on what’s real and forget the fluff. And please, read the last chapter first.”
—Pierre Omidyar, founder of eBay, co-founder of Omidyar Network

Praise for the original edition of The Art of the Start:

"A successful entrepreneur requires three things: a garage, an idea, and this book – Guy's irrepressible guide to the raw essentials of life in a young company."
—Michael Moritz, Sequoia Capital

"This is a delightful, complete, and consummately practical entrepreneur's handbook. Every person who wants to start a business should read it."
—Clayton Christensen, author of The Innovator's Dilemma

"Anyone trying to change the world should read The Art of the Start."
—Wendy Kopp, founder of Teach for America

About the Author

Guy Kawasaki is the chief evangelist of Canva (an online design service) and an executive fellow of the Haas School of Business at U.C. Berkeley. Previously, he was the chief evangelist of Apple and special advisor to the CEO of the Motorola business unit of Google. His many acclaimed books include The Art of Social Media and Enchantment. He lives in Silicon Valley with his family and on social media where he has ten million followers..

Product details

  • Hardcover : 336 pages
  • Item Weight : 1.2 pounds
  • ISBN-10 : 1591847842
  • ISBN-13 : 978-1591847847
  • Product Dimensions : 6.4 x 1.04 x 9.55 inches
  • Publisher : Portfolio; Revised ed. Edition (March 3, 2015)
  • Language: : English
  • Customer Reviews:
    4.5 out of 5 stars 578 ratings

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Customer reviews

4.5 out of 5 stars
4.5 out of 5
578 global ratings
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Top reviews from the United States

Reviewed in the United States on April 9, 2017
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24 people found this helpful
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Reviewed in the United States on March 3, 2015
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64 people found this helpful
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Reviewed in the United States on March 4, 2015
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53 people found this helpful
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Top reviews from other countries

Dr. Hill
5.0 out of 5 stars Guy writes with a fun and approachable style
Reviewed in the United Kingdom on February 21, 2016
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One person found this helpful
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Molten Beaks
4.0 out of 5 stars Good overview of a broad subject
Reviewed in the United Kingdom on January 21, 2017
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P. M. Stancu
5.0 out of 5 stars Fantastic read
Reviewed in the United Kingdom on June 5, 2019
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Sean Slippers
4.0 out of 5 stars Really excellent guide to starting up, also good for business as usual
Reviewed in the United Kingdom on May 12, 2015
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5.0 out of 5 stars A magnificent book
Reviewed in the United Kingdom on November 15, 2015
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