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The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by [Kawasaki, Guy]
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The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything Kindle Edition

4.5 out of 5 stars 363 customer reviews
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Length: 226 pages Word Wise: Enabled Audible Narration:
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Editorial Reviews

From Publishers Weekly

Kawasaki (Rules for Revolutionaries) draws upon his dual background as an evangelist for Apple's Macintosh computer and as a Silicon Valley venture capitalist in this how-to for launching any type of business project. Each chapter begins with "GIST" ("great ideas for starting things"), covering a variety of facets to consider, from identifying your customer base and writing a business plan to establishing partnerships and building brand identity. Minichapters zero in on particular jobs that will need doing, while FAQ sections address the questions readers are most likely to have: Kawasaki covers the basics in an effectively casual tone. Much of the advice, however, consists of generic banalities—start your company's name with a letter that comes early in the alphabet, use big type in presentation slides for older businessmen with declining eyesight, and avoid writing e-mails in all capital letters—that can be found in any mediocre guide. Fortunately, Kawasaki does rise to the occasion here and there. He goes into great detail when it comes to raising capital and offers effective methods for sorting through the nonsense associated with interviewing prospective employees.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

"Paul Boehmer's urgent reading has exactly the right pacing and energy for the author's call-to-action tone." ---AudioFile

Product details

  • File Size: 1412 KB
  • Print Length: 226 pages
  • Publisher: Portfolio; 1st edition (September 9, 2004)
  • Publication Date: September 9, 2004
  • Language: English
  • ASIN: B000QJLQY4
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Enhanced Typesetting: Not Enabled
  • Amazon Best Sellers Rank: #553,203 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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