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The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything Hardcover – September 9, 2004

4.5 out of 5 stars 458 ratings

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  • The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
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Editorial Reviews

From Publishers Weekly

Kawasaki (Rules for Revolutionaries) draws upon his dual background as an evangelist for Apple's Macintosh computer and as a Silicon Valley venture capitalist in this how-to for launching any type of business project. Each chapter begins with "GIST" ("great ideas for starting things"), covering a variety of facets to consider, from identifying your customer base and writing a business plan to establishing partnerships and building brand identity. Minichapters zero in on particular jobs that will need doing, while FAQ sections address the questions readers are most likely to have: Kawasaki covers the basics in an effectively casual tone. Much of the advice, however, consists of generic banalities—start your company's name with a letter that comes early in the alphabet, use big type in presentation slides for older businessmen with declining eyesight, and avoid writing e-mails in all capital letters—that can be found in any mediocre guide. Fortunately, Kawasaki does rise to the occasion here and there. He goes into great detail when it comes to raising capital and offers effective methods for sorting through the nonsense associated with interviewing prospective employees.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

“A successful entrepreneur requires three things: a garage, an idea, and this book—Guy’s irrepressible guide to the raw essentials of life in a young company. I wish we could post all this information on Sequoia Capital’s Web site because it would make our jobs much easier.”

—Michael Moritz, Sequoia Capital

“When God made the universe, He took Guy’s advice and started small and put his whole heart into it. Okay, not everything turned out perfect, but as The Art of the Start makes clear, there are no guarantees, only great opportunities. Read this book and then go do something wonderful.”

—Geoffrey Moore, author of Crossing the Chasm

“This is a delightful, complete, and consummately practical entrepreneur’s handbook—quintessential Kawasaki. Every person who wants to start a business should read it. And read the footnote on page eight. There’s more good stuff in here, but this alone is worth the price of the book.”

—Clayton Christensen, author of The Innovator’s Dilemma and The Innovator’s Solution

“I have built my business into an internationally famous brand, and yet after reading this book, I have this nearly uncontrollable urge to chuck my whole business and start all over again. Guy’s book revealed so many things I had never even suspected and shattered so many of my illusions, that it read like a novel. I would love to be the bank for the people who read this book.”

—Jay Conrad Levinson, author of the Guerrilla Marketing series of books

“As useful for the next great not-for-profit as for the next great VC-funded startup. Anyone trying to change the world should read The Art of the Start. I wish it had been around when I started Teach for America.”

—Wendy Kopp, president and founder of Teach for America


Product details

  • Item Weight : 1 pounds
  • Hardcover : 226 pages
  • ISBN-13 : 978-1591841159
  • Dimensions : 6.38 x 0.81 x 9.56 inches
  • ISBN-10 : 1591840562
  • Publisher : Portfolio; 1st edition (September 9, 2004)
  • Reading level : 18 and up
  • Language: : English
  • Customer Reviews:
    4.5 out of 5 stars 458 ratings

Customer reviews

4.5 out of 5 stars
4.5 out of 5
458 global ratings
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Top reviews from the United States

Reviewed in the United States on October 26, 2013
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Reviewed in the United States on June 30, 2012
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Top reviews from other countries

tartanfeet
3.0 out of 5 stars A bit obvious
Reviewed in the United Kingdom on November 6, 2013
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One person found this helpful
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social_unrest
5.0 out of 5 stars i like this book at lot
Reviewed in the United Kingdom on September 30, 2016
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Tagomi
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on December 3, 2017
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casp
3.0 out of 5 stars Soon forgotten
Reviewed in the United Kingdom on May 19, 2012
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Fluential
5.0 out of 5 stars A MUST READ for everyone who is starting anything!
Reviewed in the United Kingdom on September 22, 2010
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