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The Art of Thinking Clearly Hardcover – May 14, 2013
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*Starred Review* Why do we stay in bad relationships or stubbornly hold on to failing investments? Dobelli, author and founder of Zurich.Minds, a community of thinkers, explores the natural tendencies we have to think illogically and how we can overcome them. This is not a facile how-to book but a serious examination of the faulty reasoning that leads to repeated mistakes by individuals, businesses, and nations. Among the logical errors Dobelli explores are survivorship bias, or systematic overestimation of the chances for success, and social proof (otherwise known as herd mentality), or feeling that an action or decision is correct because so many others are doing the same thing. Herd mentality is often demonstrated in the stock market, triggering bubbles and panics alike. Dobelli warns against the influence of so-called experts, news anchors, beautiful people, teams of workers, and others, cautioning readers to learn to think clearly for themselves. He offers some 99 common errors, drawing on social science, psychology, economics, and politics for amusing and sobering examples of the failure to think logically. In this fascinating book, Dobelli does not offer a recipe for happiness but a well-considered treatise on avoiding “self-induced unhappiness.” --Vanessa Bush
“A fireworks show of insights into how our minds work. If you want to avoid tripping on cognitive errors, read this book.” (Iris Bohnet, Professor and Academic Dean, Harvard Kennedy School, Director of the Harvard Decision Science Laboratory)
“Dobelli examines our most common decision-making failings with engaging eloquence and describes how to counter them with instructive good sense.” (Robert Cialdini, author of Influence)
“…a serious examination of the faulty reasoning that leads to repeated mistakes by individuals, businesses, and nations…In this fascinating book, Dobelli does not offer a recipe for happiness but a well-considered treatise on avoiding ‘self-induced unhappiness.’” (Booklist (starred review))
“…easy-going prose…what [Dobelli] does is pinpoint exactly the assumptions, bias and illusions that shape our thinking and decision-making processes in both business and personal relationships that can cost us dearly as individuals and as a society.” (Financial Times)