- Paperback: 168 pages
- Publisher: M & T Books; 1st edition (September 1, 1995)
- Language: English
- ISBN-10: 1558513965
- ISBN-13: 978-1558513969
- Product Dimensions: 7.2 x 0.5 x 9.5 inches
- Shipping Weight: 12 ounces (View shipping rates and policies)
- Average Customer Review: 4 customer reviews
Amazon Best Sellers Rank:
#3,296,568 in Books (See Top 100 in Books)
- #1737 in Books > Engineering & Transportation > Engineering > Industrial, Manufacturing & Operational Systems > Industrial Design
- #7378 in Books > Computers & Technology > Programming > Software Design, Testing & Engineering > Software Development
- #18261 in Books > Computers & Technology > Programming > Languages & Tools
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The Art of 'Ware: Sun Tzu's Classic Work Reinterpreted Paperback – September 1, 1995
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THIS IS WILDLY INACCURATE.
Directly from the back cover of the book, which I have in my hand:
" The Art of 'Ware is a handbook of strategy and tactics for those involved in the most dynamic and competitive arena in the world today: the marketplace of converging technologies, including software, hardware, telecommunications (covering the Internet and the World Wide Web), information, biotechnology, and multimedia. This book provides thought-provoking, turn-of-millenium guidelines from an unexpected source: Ancient China. "
Hey, AMAZON! ARE YOU LISTENING? UPDATE THE FIRKIN' BOOK DESCRIPTION!
Now then, my review:
Bruce Webster appropriates the forms and principles of the Sun Tzu classic to provide usable strategies and tactics for software developers competing for scarce customer eyeballs and dollars. Here are a few examples chosen at random:
"Cause the competition to respond, and note their actions. Seek to get them to reveal their approach, so that you can understand what their intended market is. Challenge them in several areas, seeing where they are weak and where they are strong."
"Take advantage of the competition' blind spots, enter the market by ways they don't expect, penetrate areas where they are weak."
In short, Webster provides perfectly valid suggestions for modern software developers. It's a gem and a steal for less than a grande latte.