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The Artful Marketer: A Fundamental Business Guide for Creative Entrepreneurs Kindle Edition
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Minette Riordon is an author, artist and business coach. She’s figured out a brilliantly visual way to create a marketing plan using the color wheel, where primary colors represent the basics of your business – yellow is your unique gifts, red is your ideal client, and blue are the problems you solve. She then moves on to using the secondary and tertiary colors to represent additional parts of your marketing plan.
You’ll find many helpful ideas in this book. For instance, she suggests that you not create a 99-item “to do” list that totally overwhelms you. Instead, create a weekly list with six items and schedule them into your week. I think any creative entrepreneur would benefit from this book.
If you are a creative thinker and know you need to focus more on running your business well in a way that doesn't feel like a strait jacket - this book is for you!