Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Buy Used
FREE Shipping on orders over $25.
Condition: Used: Good
Comment: Good condition, fast shipping. Minor wear from storage and/or use. Eligible for Amazon Prime and Super Saver shipping programs. Satisfaction guaranteed!
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Artful Persuasion: How to Command Attention, Change Minds, and Influence People Paperback – April 11, 2000

4.2 out of 5 stars 30 customer reviews

See all 2 formats and editions Hide other formats and editions
New from Used from
"Please retry"
"Please retry"
$4.70 $0.01

"Be Obsessed or Be Average"
A personal finance book about a man who went from rock bottom to multi-millionaire by pursuing his passion. Learn more | Kindle book
click to open popover

Editorial Reviews

Book Description

"There's really nothing mysterious about getting people to change their minds. No special, inborn gifts. No subliminal tricks.

Instead, the best persuaders--advertisers, salespeople, politicians, spin doctors--depend on the fact that everyone responds to messages in just two ways: thoughtfully or mindlessly. And they know how to manipulate these two persuasion routes to make even the most doubtful say ""yes.""

Jam-packed with fascinating case studies and surprising examples, this comprehensive, entertaining how-to guide puts the powerful tool of persuasion at anyone's disposal. It explains:

* How the master persuaders--the Churchills, Lincolns, and Roosevelts--create powerful, memorable messages that convince people of their arguments' logic and rightness.

* How successful persuaders exploit the psychological triggers that cause people to subconsciously move from ""no"" to ""yes."""

About the Author

Harry Mills (Lower Hutt, New Zealand) is the author of 22 books on sales, negotiation, and influence, including the bestselling Negotiate: The Art of Winning. He is also an active consultant whose international clients include IBM, PricewaterhouseCoopers, Toyota, Unilever, and Lexus.


New York Times best sellers
Browse the New York Times best sellers in popular categories like Fiction, Nonfiction, Picture Books and more. See more

Product Details

  • Series: The New Psychology of Influence
  • Paperback: 300 pages
  • Publisher: AMACOM; 1 Ed edition (April 11, 2000)
  • Language: English
  • ISBN-10: 0814470637
  • ISBN-13: 978-0814470633
  • Product Dimensions: 9.4 x 6.4 x 0.7 inches
  • Shipping Weight: 1 pounds
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (30 customer reviews)
  • Amazon Best Sellers Rank: #662,828 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

on March 15, 2002
Format: Paperback
0Comment| 152 people found this helpful. Was this review helpful to you?YesNoReport abuse
Format: Paperback
0Comment| 37 people found this helpful. Was this review helpful to you?YesNoReport abuse
on October 17, 2001
Format: Paperback
0Comment| 39 people found this helpful. Was this review helpful to you?YesNoReport abuse
on April 26, 2000
Format: Paperback
0Comment| 12 people found this helpful. Was this review helpful to you?YesNoReport abuse

Most Recent Customer Reviews

Pages with Related Products. See and discover other items: health anxiety, business communications, negotiator