Christian Manzella, VP of UX & Design at Moz
"It's too easy for designers to fall into vernacular and unintentionally obscure what they're really trying to say. Tom's book creates an easy-to-use and wonderful framework for communicating design in plain language, increasing the likelihood that stakeholders will understand what you're presenting."Tim O'Reilly, Founder and CEO, O'Reilly Media
"Articulating Design Decisions by Tom Greever will change the way designers talk about design. Get it, read it."
twitter.com/timoreilly/status/655137807669702656Aaron Irizarry, Director of UX at Nasdaq & author of Discussing Design
"Tom has done a great job tackling one of the more difficult aspects of design... taking to others who aren't designers and sharing the how and why of the design decisions that you made."
Richard Banfield, CEO of Fresh Tilled Soil and author of Design Leadership
"While most books on design mention these communication issues as a sidebar or a footnote, Tom gives us an entire book of tried and tested tools to make designers expert communicators. True to its title it is easy to read and even easier to recommend. As the principle of a UX design firm I'm thrilled that Tom has given us this gem of a book."
From the Back Cover
Talking to people about your designs might seem like a basic skill, but it can be difficult to do efficiently and well. And, in many cases, how you communicate about your work with stakeholders, clients, and other non-designers is more critical than the designs themselves--simply because the most articulate person usually wins. This practical guide focuses on principles, tactics, and actionable methods for presenting your designs. Whether you design UX, websites, or products, you'll learn how to win over anyone who has influence over the project--with the goal of creating the best experience for the end user.
- Walk through the process of preparing for and presenting your designs
- Understand stakeholder perspectives, and learn how to empathize with them
- Cultivate both implicit and explicit listening skills
- Learn tactics and formulas for expressing the most effective response to feedback
- Discover why the way you follow through is just as crucial as the meeting itself
- Educate your stakeholders by sharing the chapter from this book on how to work with designers