- Paperback: 278 pages
- Publisher: O'Reilly Media; 1 edition (October 5, 2015)
- Language: English
- ISBN-10: 1491921560
- ISBN-13: 978-1491921562
- Product Dimensions: 6 x 0.6 x 9 inches
- Shipping Weight: 12.6 ounces (View shipping rates and policies)
- Average Customer Review: 91 customer reviews
- Amazon Best Sellers Rank: #22,037 in Books (See Top 100 in Books)
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Articulating Design Decisions: Communicate with Stakeholders, Keep Your Sanity, and Deliver the Best User Experience 1st Edition
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From the Publisher
Tim O'Reilly, Founder and CEO, O'Reilly Media
Aaron Irizarry, Director of UX at Nasdaq & author of Discussing Design
From the Back Cover
This practical guide focuses on principles, tactics, and actionable methods for presenting your designs. Whether you design UX, websites, or products, you'll learn how to win over anyone who has influence over the project--with the goal of creating the best experience for the end user.
- Walk through the process of preparing for and presenting your designs
- Understand stakeholder perspectives, and learn how to empathize with them
- Cultivate both implicit and explicit listening skills
- Learn tactics and formulas for expressing the most effective response to feedback
- Discover why the way you follow through is just as crucial as the meeting itself
- Educate your stakeholders by sharing the chapter from this book on how to work with designers
Top customer reviews
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What directly connects your design to the needs of a business?
Designers have the ability and vision to shape the future that doesn’t yet exist.
Design can seem easy and simple to others because they don’t see the process.
Non-designers do, to work effectively with designers, non-designers should ask a lot of questions during the design process.
Spending time in an important meeting discussing trivial things is known in software developement as “bike-shedding.”
Putting something into your design for the purpose of giving stakeholders something to say no to is known as “painting a duck.”
Articulating Design Decisions was used as a required text in the graduate Design Management program at the Shintaro Akatsu School of Design at the University of Bridgeport
Here are three:
Do we think our designs speak for themselves? Because the most articulate person often wins, we need to describe our designs to other people in a way that makes sense to them. (page 38)
Do we know what to say when stakeholders respond according to their likes and dislikes? Rephrase their response in a question that forces them to talk about it in a way that’s more helpful. (page 97)
Do we have a “no reflex” to suggestions that might not work or even seem impossible? Leading with a yes creates a space where everyone recognizes that we’re all on the same team. (page 108)
Even if you have learned most of these lessons the hard way, if you are a leader or mentor of less-experienced designers, you can read through this book together with them.
And if you aren’t a designer, but want to improve the way you work with designers, Tom wrote chapter 12 for you.
Please, please read this book.
Tom opens the discussion up by explaining why clients, non-designers they are, have opinions about your work. This had never clicked with me before, but after realizing why stakeholders had so much to say about the position of my buttons and widgets, I could feel myself letting go of ego and pride, which gives me the clarity to uncover the actual problems the client is trying to solve.
Resources that teach you HOW to design are good (and plentiful). Resources that show you how to effectively communicate with clients and get sign-off are splendid. This book show you how to do just that.
I often find professional development books somewhat unhelpful because they give you the goal you should strive for but very little practical advice for implementing it. I found this book much better in that area. The number of things the author says you need to do for good communication can be overwhelming. But, when I stopped worrying about the big picture for a minute and focused in on one or two pieces at a time, it's very helpful. I felt I could immediately apply it to my work.
I'm still working on implementing a lot from this book, but have already seen many of the benefits from Tom Greever's suggestions. The advice in this book is practical and doable.
This book is truly one of the most relevant and essential books on designing within organizations I have read. It should be on every designer's shelf and should be referred to often.
As a UX designer, I struggled the most with explaining my design decisions to a room of executives. This book helped me become a better designer and taught me to think differently about communicating my designs. My key takeaway was that presenting designs is a learnable skill — take time to write down design decisions, practice for meetings out loud, anticipate reactions, and continually build empathy for stakeholders.
There is something in here for designers of all levels. Early career designers will learn about designing in the real world, experienced practitioners like myself will feel like a much needed therapy session. The scenarios presented are very relatable, and I came out with a blueprint to deal with some of the many difficult situations you find yourself as a designer. I'm going to make everyone in my team read this book!