Buy new:

$6.49

List Price: $40.00 Details

Save: $33.51 (84%)

+ No Import Fees Deposit & $7.98 Shipping to Hong Kong (FREE Shipping to Hong Kong when you spend over $49.00 on eligible items) Details

This item ships to Hong Kong. Arrives: Friday, April 23

Deliver to Hong Kong

In Stock.
As an alternative, the Kindle eBook is available now and can be read on any device with the free Kindle app. Want to listen? Try Audible.

Secure transaction

Ships from	Amazon.com
Sold by	Amazon.com

Details

Ships from

Amazon.com

Sold by

Amazon.com

Add a gift receipt for easy returns

Add to List

Added to

Unable to add item to List. Please try again.

Share <Embed>

Flip to back Flip to front

Listen Playing... Paused You're listening to a sample of the Audible audio edition.
Learn more

See all 4 images

Follow the Author

Bernard Marr

Artificial Intelligence in Practice: How 50 Successful Companies Used AI and Machine Learning to Solve Problems Hardcover – May 28, 2019

by Bernard Marr (Author), Matt Ward

84 ratings

See all formats and editions Hide other formats and editions

Price

New from

Used from

Kindle

"Please retry"

$6.49

—

Audible Audiobook, Unabridged

"Please retry"

$0.00

Free with your Audible trial

Hardcover

"Please retry"

$6.49

$15.92

Audio CD, CD, Unabridged

"Please retry"

—

$24.99

—

Enhance your purchase

Cyber-solutions to real-world business problems

Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success. It is used in areas ranging from banking and finance to social media and marketing. This technology continues to provide innovative solutions to businesses of all sizes, sectors and industries. This engaging and topical book explores a wide range of cases illustrating how businesses use AI to boost performance, drive efficiency, analyse market preferences and many others.

Best-selling author and renowned AI expert Bernard Marr reveals how machine learning technology is transforming the way companies conduct business. This detailed examination provides an overview of each company, describes the specific problem and explains how AI facilitates resolution. Each case study provides a comprehensive overview, including some technical details as well as key learning summaries:

Understand how specific business problems are addressed by innovative machine learning methods
Explore how current artificial intelligence applications improve performance and increase efficiency in various situations
Expand your knowledge of recent AI advancements in technology
Gain insight on the future of AI and its increasing role in business and industry

Artificial Intelligence in Practice: How 50 Successful Companies Used Artificial Intelligence to Solve Problems is an insightful and informative exploration of the transformative power of technology in 21^st century commerce.

Print length

352 pages
Language

English
Publisher

Wiley
Publication date

May 28, 2019
Dimensions

5.8 x 1.1 x 8.6 inches
ISBN-10

1119548217
ISBN-13

978-1119548218
See all details

Frequently bought together

Total price: $22.41

These items are shipped from and sold by different sellers. Show details

Buy the selected items together

This item:Artificial Intelligence in Practice: How 50 Successful Companies Used AI and Machine Learning to… by Bernard Marr Hardcover $6.49
In Stock.
Ships from and sold by Amazon.com.
AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with… by A. K. Pradeep Hardcover $1.97
In Stock.
Ships from and sold by Amazon.com.
Predicting Personality: Using AI to Understand People and Win More Business by Drew D'Agostino Hardcover $13.95
Only 1 left in stock - order soon.
Sold by SALEUSA and ships from Amazon Fulfillment.

Customers who viewed this item also viewed

Page 1 of 1 Start overPage 1 of 1

A. K. Pradeep
39
Hardcover
$1.97
Claire Winslow
268
Board book
$3.00
Charles M. Schulz
318
Hardcover
49 offers from $2.19
Thomas M. Siebel
378
Hardcover
in Industrial Technology
$13.89
Adult Coloring Books,
176
Paperback
$1.99
Mariya Yao
221
Paperback
10 offers from $18.33

Customers who bought this item also bought

Page 1 of 1 Start overPage 1 of 1

A. K. Pradeep
39
Hardcover
$1.97
Bernard Marr
51
Hardcover
$21.99
Mariya Yao
221
Paperback
10 offers from $18.33
Bernard Marr
31
Paperback
$16.00
Drew D'Agostino
54
Hardcover
$13.95
Bernard Marr
138
Paperback
44 offers from $11.74

Special offers and product promotions

Amazon Business: Make the most of your Amazon Business account with exclusive tools and savings. Login now
Amazon Business : For business-only pricing, quantity discounts and FREE Shipping. Register a free business account

Editorial Reviews

From the Inside Flap

ADOPT AI-SOLUTIONS TO MEET REAL-WORLD BUSINESS PROBLEMS

Artificial Intelligence in Practice is a practical resource that demystifies how Artificial Intelligence (AI) and machine learning can be used to solve common business challenges and open the door to opportunities that often exceed expectations. The book is filled with insights from some of the most important AI giants including Google, Microsoft, Amazon, Alibaba, and other forward thinking industry leaders. It also presents compelling case studies from traditional businesses and startups, that detail how AI is being applied in the real world of business.

Bestselling author and AI expert Bernard Marr offers detailed examinations of 50 companies that have successfully integrated AI into their business practices. He provides an overview of each company, describes the specific problem AI addressed and explains how AI offered a workable solution. Each case study contains a comprehensive overview, some technical details as well as key learning summaries.

Artificial intelligence and machine learning are the most important modern business trends that are driving today's (and tomorrow's) successes. As the book's myriad cases demonstrate, AI can be used in industries ranging from banking and finance to media and marketing. By adopting AI technology, any business, no matter what size, sector or industry, can advance innovative solutions to their most demanding challenges.

From the Back Cover

ADOPT AI-SOLUTIONS TO MEET REAL-WORLD BUSINESS PROBLEMS

Publisher : Wiley; 1st edition (May 28, 2019)
Language : English
Hardcover : 352 pages
ISBN-10 : 1119548217
ISBN-13 : 978-1119548218
Item Weight : 1.21 pounds
Dimensions : 5.8 x 1.1 x 8.6 inches

Best Sellers Rank: #348,315 in Books (See Top 100 in Books)
- #107 in Business Intelligence Tools
- #1,281 in Business Decision Making
- #1,340 in Decision-Making & Problem Solving

Customer Reviews:
84 ratings

Brief content visible, double tap to read full content.

Full content visible, double tap to read brief content.

Help others learn more about this product by uploading a video!

Upload video

Customer reviews

5 star		58%
4 star		19%
3 star		11%
2 star		5%
1 star		7%

How are ratings calculated?

Top reviews from the United States

There was a problem filtering reviews right now. Please try again later.

John Ennis

An excellent resource at the intersection of AI and business

Reviewed in the United States on June 10, 2019

Verified Purchase

Earlier this year, I founded a new consulting and coaching company that helps market researcher prepare for artificial intelligence. As part of this work, it's essential that I stay up-to-speed on the many advances happening at the intersection of artificial intelligence (AI) and sensory and consumer science. It's for this reason that, every Friday, I publish our weekly round-up of news in this area. As I have worked on these articles, a resource that has often come up in my searches is the excellent work of Bernard Marr - a UK-based consultant, speaker, and author who does an excellent job of popularizing the many advances in AI and adjacent technologies.

I was thus excited when Mr. Marr released a new book earlier this year titled, "Artificial Intelligence in Practice: Artificial Intelligence in Practice: How 50 Successful Companies Used AI and Machine Learning to Solve Problems," and bought it immediately. This book contains 50 business case studies of how large companies such as McDonald's and Unilever are implementing AI in myriad ways. The book is well-organized, with the 50 studies grouped into 5 categories - tech, retail/CPG, media, financial/healthcare, and manufacturing - and with each case study following the same format to simplify reading. Each case study requires about 5 minutes to read, so the book is well-suited to reading one case study a day for 50 days. I bought the Kindle format so I could read one case study whenever I had a free moment, such as when I was waiting in line.

The book does not cover the topics in technical detail - instead, the book is valuable because it raises awareness of possibilities. Moreover, by presenting case studies from a wide variety of applications, the book supports cross-pollination between fields and industries, so that someone like me, working in the CPG sector, can learn from someone working in manufacturing (and vice-versa).

In summary, if you're interested in business-use cases for AI, this book is essential reading. Do as I did - download a Kindle copy and read one case study a day. You'll be delighted you did!

4 people found this helpful

Helpful

This book is like a "dictionary"

Reviewed in the United States on July 13, 2019

Verified Purchase

Like: It covers a lot of fields and works like a "dictionary"
Dislike: It's too general. I think these kinds of information people can easily find on the internet. There's not much perspective of the author in each case study. I expect to have more details on "why and especially how" companies use AI to improve their business. From what motivate them to use AI, how they design their data collecting system, how they train their model, what are the critical changes before and after using AI.

9 people found this helpful

Helpful

Amazon Customer

Buy this if you want an Overview

Reviewed in the United States on May 15, 2020

Verified Purchase

There were many contradicting reviews about how useful this book is, so I was a bit sceptical. Having gone through most of it (yet to cover the last 50 odd pages) I can definitely say that I find it useful. It discusses real business cases on how AI has been put to use across leading organizations. If you are just reading as a layman to understand what AI can do, this is a good reference. Do not buy if you want to understand technicalities on AI since this is not a tutorial nor that the author claims it to be one.

3 people found this helpful

Helpful

FriscoDad

Broad coverage of AI, but not much depth.

Reviewed in the United States on March 21, 2020

Verified Purchase

The book is really just a summary of 50 companies and how they each applied AI to solve a business problem. No in depth study or details. If you are already have a big picture idea of how AI is being applied in industries, then maybe you can skip this book.

2 people found this helpful

Helpful

nancy gunderson

Not worth the money.

Reviewed in the United States on March 14, 2021

Verified Purchase

The book is very light on details and is less effective than reading a Google search on the uses of AI by companies. While reviewing Siri, the authors call it Alexa and references to product release dates are ‘next year’ and ‘last year’. This is lazy uninspired writing.

Helpful

Sanjeev

Not worth the price

Reviewed in the United States on August 1, 2019

Verified Purchase

Just superficial notes. Can easily get by googling.Total waste of $

3 people found this helpful

Helpful

OreofeOluwakiitan

Extraordinarily practical, detailed and an easy read!

Reviewed in the United States on October 20, 2019

Verified Purchase

I have recently been reading and digging into the subject of Artificial Intelligence, and this book ranks top especially in the various practical applications and ways we have been reaping the benefits of AI (even without knowing). I have made jottings for my benefit and to share with my classes and audiences going forward. Thank you Mr. Bernard Marr.

Helpful

Jason Koh

A Must Read - Knowing How Technology Has Already Become A Part of our lives

Reviewed in the United States on July 2, 2019

Verified Purchase

Easy to read and understand, with sufficient technical information for techies to go more reading on.

Helpful

Top reviews from other countries

Translate all reviews to English

Narayana

sloppy writeup, compilation of superficial information available on net-->book is not worth Rs 2065!

Reviewed in India on August 1, 2019

Verified Purchase

Looks like Mr. Marr hired half a dozen (or only Matt Ward) of non-native english speakers with low pay and asked them to collect all information related to AI/ML available on www. The contents of book are written by more than one person. For any serious reader it will come to mind that the information provided could have gotten on internet. Knowing name of a duck does not imply you know everything about the duck !. similarly repeating NLP, ML, AI throughout the book will not give reader a considerable insight into how exactly AI is used. Writing style from case study to next case study is different. There are spelling mistakes in the book ! The book is worth less than what is being charged. Authors seem to be carrying an attitude of rob money from its readers by providing them with substandard contents in their book.

4 people found this helpful

Riccardo

unfulfilled expectations

Reviewed in Italy on June 20, 2019

Verified Purchase

when I purchased this book I was full of expectations in being able to finally get into the AI logic of the world's leading technological players.
The first few chapters, however, have brought me back to the sad reality of "bar reading". A reading that does not add anything more than the articles I receive periodically in my email.
It was not necessary for me to buy such a book to read that Amazon sells books and cloud services and that it relies on AI to predict the behavior of its customers for the benefit of greater sales.
it is certainly not a secret that Google uses data from research to refine the behavior of its users and serve more attractive news.
It is not even a secret that Apple iPhone X uses Machine Learning algorithms on its devices.
In short, I would have expected to read "how" these algorithms are used. I would have liked to enter into these logics and understand how AI is used instead of just reading that this AI is used.

6 people found this helpful

Rainer Schuster

Sehr oberflächlich

Reviewed in Germany on May 2, 2019

Verified Purchase

Ich hatte große Hoffnungen, als ich den Titel und den dazugehörigen Autor gesehen habe. Ich bin beruflich sehr stark in dem Thema involviert und immer auf der Suche nach "nicht-technischen" Büchern und Beispiele aus anderen Indutrien. Leider muss ich sagen, dass diese Buch sehr öberflächlich geschrieben ist und teilweise (wenn man sich die Fußnoten ansieht) eher an eine Zusammenfassung von einigen Webseiten-Einträgen erinnert. Ich hatte gehofft, dass der Autor aus seinem Erfahrungsschatz und den Diskussionen mit Entscheidern aus den genannten Firmen erzählt. Bis auf eine vage Interviewsituation mit der Chief HR Officer (kann mich nicht den die Firma erinnern, bin aber momentan bei #20), gab es noch keine Interna. Schade. 24€ für sehr wenig Wissen, das ich auf einigen Webseiten selbt hätte erfahren können.

3 people found this helpful

Translate review to English

Cliente de Amazon

Resumen de empresas con AI

Reviewed in Mexico on February 12, 2021

Verified Purchase

Este libro es realmente una joya para aquellos que buscan un resumen práctico de la utilidad de AI en diferentes empresas, es muy fácil de leer, los ejemplos de las 50 empresas te llevan a descubrir la utilidad de la tecnología y su aplicación comercial. Yo lo recomiendo para aquellos que estudian modelos de negocios y economía, no es un libro de programación, es una lectura ilustrativa

Translate review to English

hfffoman

Reads like a corporate brochure

Reviewed in the United Kingdom on May 29, 2019

Vine Customer Review of Free Product( What's this? )

A book of 50 AI case studies seemed too good to be true - and it was. Perhaps if you know nothing about the subject and want a very superficial introduction it might be worth dipping into, in the same way that someone who doesn't know the difference between football and cricket might find it useful to be told that in football people kick a ball and in cricket they hit a ball with a bat. But mostly the book feels like extracts lifted from corporate brochures rather than real explanation. I will give a lengthy quote so you can decide for yourself. To make sure I didn't pick an unfair example, this is from the very first case.

"Alibaba Group is a Chinese multinational conglomerate that operates the world's largest e-commerce network through its web portals...[9 lines about what a successful company it is]

Its customers use artificial intelligence tools to help them find what they want when they shop at its online portals, and as one of the world's largest cloud computing providers it also licenses platforms, tools and cloud services to other businesses to help them leverage AI.

Beyond that, Alibaba is rolling out AI across the wider society, with projects involving turning entire cities into "smart cities". They are also planning on revolutionizing China's (and perhaps the world's) agrucultural industries to ease the burden of feeding a growing population. [Wow, I am keen to learn how they are going to do that]

The Chinese government has strongly supported efforts by businesses to adopt AI, clearly believing that it has enormous potential for driving economic growth. Its goal is to foster a $1 trillion industry and be the world leader in AI by 2030. [This bit sounds like a government brochure rather than a corporate one]

Alibaba's e-commerce portals use sophisticated AI to choose which items to display to customers when they visit and search for products they want to buy. It does this by building a custom page view for every visitor, aimed at showing them items they will be interest in, at prices that seem right. [Ah, I see, and in football you kick the ball in the goal]

By monitoring customer actions - whether they make a purchase, browse to a different item or leave the site - it learns in real time to make adjustments to these page views to increase the probability of the visit ending in a purchase. [ah, that's the secret, you monitor customer actions and learn]

To train its e-commerce portals to show visitors pages that are likely to result in a sale, Alibaba has deployed a form of semi-supervised learning known as reinforcement learning on its Taobao portal.

Because collecting enough user data to train unsupervised learning algorithms from real-time customer actions would take a long time, and involve real business risks, a virtual Taobao was built, with customer behaviour simulated from hundreds of thousands of hours' worth of historical customer data.

This mass of data meant that it was possible for the algorithms to be exposed to a far wider range of customer behaviours, in a far shorter time span. [Now you know]

Alibaba also has its own AI-powered chatbot - Dian Xiaomi- that answers more than 350 million customer enquiries a day, successfully understanding more than 90% of them. These tools are necessary to help it deal with the huge spikes generated by special occasions such as the Alibab-created "Singles Day" shopping event [thank you, I don't want to know about their Singles Day event, I want to know how the chatbot works]."

I don't accept that it has to be "brief" i.e. superficial because it covers 50 cases. This extract, counting lines from the book, comprises 16 lines of advertising for Alibaba and the Chinese government, 22 lines telling us how good its AI is, and 12 lines telling us what it actually does. It would have been a lot better to give us 50 lines on what it does.

15 people found this helpful

See all reviews

What other items do customers buy after viewing this item?

Page 1 of 1 Start overPage 1 of 1

Buy new:

$6.49

Shipping & Fee Details

Follow the Author

Similar authors to follow

Artificial Intelligence in Practice: How 50 Successful Companies Used AI and Machine Learning to Solve Problems Hardcover – May 28, 2019

Enhance your purchase

Frequently bought together

Customers who viewed this item also viewed

Customers who bought this item also bought

Special offers and product promotions

Editorial Reviews

From the Inside Flap

From the Back Cover

About the Author

Product details

Videos

Customer reviews

Top reviews from the United States

There was a problem filtering reviews right now. Please try again later.

Top reviews from other countries

What other items do customers buy after viewing this item?

Price		$6.49
AmazonGlobal Shipping	+	$7.98
Estimated Import Fees Deposit	+	$0.00

Total		$14.47

Buy new: $6.49

Shipping & Fee Details

Sorry, there was a problem.

Sorry, there was a problem.

Follow the Author

Similar authors to follow

Artificial Intelligence in Practice: How 50 Successful Companies Used AI and Machine Learning to Solve Problems Hardcover – May 28, 2019

Enhance your purchase

Frequently bought together

Customers who viewed this item also viewed

Customers who bought this item also bought

Special offers and product promotions

Editorial Reviews

From the Inside Flap

From the Back Cover

About the Author

Product details

Videos

Customer reviews

Top reviews from the United States

There was a problem filtering reviews right now. Please try again later.

Top reviews from other countries

What other items do customers buy after viewing this item?

Buy new:

$6.49