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The Artist's Guide to New Markets: Opportunities to Show and Sell Art Beyond Galleries Paperback – May 1, 1998

4.2 out of 5 stars 6 customer reviews

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Editorial Reviews


"The Artist's Guide to New Markets is an invaluable reference for artists who want to expand their markets and gain some savvy business advice." -- Ingrid Fox, Curator, Pfizer Art Collection

About the Author

Peggy Hadden is an artist whose articles on artist's career issues have appeared have appeared in many publications, including two anthologies, Getting Exposure: The Artist's Guide to Exhibiting the Work, and Getting the Word Out: The Artist's Guide to Self-Promotion. She has conducted workshops for Pratt Institute, the Delaware State Arts Council, The Lee Arts Center, Arlington, VA, the Queens and Staten Island Arts Councils, Henry Street Settlement House, and Art Initiatives in New York City.

Her art is in seven corporate collections including Citicorp, Coopers & Lybrand, First Interstate Bank in California, and the Ragu Foods Co. She attended University of North Carolina in Greensboro and Parsons School of Design in New York.

She lives in New York's West Greenwich Village with an 80-pound dog who goes to sleep when the computer is turned on.

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Product Details

  • Paperback: 252 pages
  • Publisher: Allworth Press (May 1, 1998)
  • Language: English
  • ISBN-10: 1880559757
  • ISBN-13: 978-1880559758
  • Product Dimensions: 8.5 x 5.5 x 0.6 inches
  • Shipping Weight: 12 ounces
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #1,838,427 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By B. Bosaiya on September 17, 2005
Format: Paperback
If you are so disconnected from the world that this book is helpful to you then you are probably too far gone already.

Did you know that there are things out there called Art Fairs? No? Then there's a whole chapter telling you that there is! Of course all the chapter does is tell you to buy the leading art fair magazine. No joke!

Does hearing that you should find a way to make potential buyers feel like their lives will be enriched by your art fill you with ideas? If so then you've got a whole chapter beating that very notion to death. You think I'm kidding?

If those things seem novel to you, here's another: It's called the internet and you can find out everything in this book and more, including actual working links and contact information, for a lot less money.

Sorry, this book is not very good. There is just absolutely nothing new in it and it's told in such a demeaning/upbeat style that will have all but the most bright-eyed and bushy-tailed gnashing their teeth. If it isn't a gallery then this book considers it "new" and wastes no amounts of usefulness giving it a gloss-over.
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Format: Paperback
This how-to guide is wonderful for artists who are just breaking into the business. The author uses a friendly, personal voice, and shares her own experiences very frankly.
It is a shame that artists also have to be salesmen and pitch their own work in today's competitive world, but Hadden demystifies the process and makes it seem do-able.
I mean, someone like Frank Stella who has a gallery and is shown in museums doesn't need The Artist's Guide to New Markets, but struggling artists with day-jobs will learn a lot from this book. Hadden takes the fear out of the awesome task of being your own best promoter.
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Format: Paperback
...it would stop them from having access to the most valuable ideas to helping anyone from progressing as a serious artist, and leave more room for ME to advance!!!!
I thought I was an ideas person, and knew most of the ways of getting my art 'out there' but this book is jam packed with viable options of all imaginable venues and opportunities, as well as spelling out specific contacts and how to go about it all.
From the moment I opened the book, I was highlighting, jotting down ideas, and revitalised in my enthusiasm to succeed with my art. I intend to read, re-read, and then read again this book. It will become my artist 'bible'.
It encouraged me to put effort into submitting work to a hospital where it will now be viewed by thousands of people, and other exciting projects are now being explored.
A HUGE thank you to Peggy for writing this book and being so generous with her first-hand knowledge sharing. I certainly learnt SO much from it, and would have to recommend it to any artist who wishes to progress in the art world (even though I wish they don't buy it, so that I can have all the opportunities to myself!).
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