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The Artist's Guide to Success in the Music Business (2nd edition): The “Who, What, When, Where, Why & How” of the Steps that Musicians & Bands Have to Take to Succeed in Music by [Loren Weisman]

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Loren Weisman

The Artist's Guide to Success in the Music Business (2nd edition): The “Who, What, When, Where, Why & How” of the Steps that Musicians & Bands Have to Take to Succeed in Music Kindle Edition

by Loren Weisman (Author) Format: Kindle Edition

4.7 23 ratings

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The Artist’s Guide to Success in the Music Business, 2nd Edition, is a detailed analysis of the subjects that all musicians should understand and apply to pursue a successful and sustainable career in music today. Full of practical advice, this music industry book provides comprehensive details on how to achieve self-empowerment and optimize your success in today’s music business. From production and performance tips to marketing and career-building advice, this music business book instructs and empowers artists on how to take the hard-earned lessons of a fellow musician and put them to work in their own careers.

Take your music from passion to profession

From promotion and performance tips to marketing and career-building advice, Loren Weisman serves up lessons culled from his twenty years as a working musician and a music business consultant.

Get straight-talk from the road and the studio in areas such as:
•Creating the best plan for their career
•Touring
•Booking gigs
•Performing
•Recording from pre- through post-production
•Branding a band
•Fundraising and working with investors
•Marketing and promotions

Print length

456 pages
Language

English
Sticky notes

On Kindle Scribe
Publication date

November 11, 2013
File size

1619 KB
Page Flip

Enabled
Word Wise

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Enhanced typesetting

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Editorial Reviews

About the Author

Loren Weisman is a Messaging and Optics Strategist for the Fish Stewarding Group (FSG). Weisman keeps his focus on the communication, connotations, engagement, compliance and stability of each brand, persona or product.

Weisman has stayed up to date with the constant changes inside and outside of the entertainment industries over the past three decades as well as keeping up with the pulse and optics of content creation, marketing, promotion, and social media trends, allowing for the most effective, and up to date consideration when applying the individualized and personalized methods, approaches and plans. He has been a part of over 700 albums as a drummer and music producer.

Loren also maintains TV productions credits for three major networks as well as serving as a media consultant for many businesses in and out of the arts and entertainment fields. Weisman got to see an array of the ins, outs, ups and downs of music, which he shared in "The Artists Guide to Success in the Music Business" and "Music Business for Dummies". Shifting to TV production as well as authoring a few books on the music business, Loren gravitated toward the strategic production elements as much as he did the psychological ones as continued a path leading him in the direction of leaving entertainment and becoming a strategist.
Loren's speaking and talks focus on authentic and authoritative messaging strategies, marketing perceptions, audience optics and humble personalized engagement methods. Weisman is able to help authentically sound people seed their visions in good soil.

Loren is now completely focused on his work with the Fish Stewarding Group. Fish Stewarding Group is stewarding strategic solutions by only building authoritative businesses with authentically sound people. FSG is bearing the weight of messaging, strategy, finance and development by coming along side.

Product details

ASIN ‏ : ‎ B00GMQP0RO
Publisher ‏ : ‎ Greenleaf Book Group Press; 2nd edition (November 11, 2013)
Publication date ‏ : ‎ November 11, 2013
Language ‏ : ‎ English
File size ‏ : ‎ 1619 KB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Sticky notes ‏ : ‎ On Kindle Scribe
Print length ‏ : ‎ 456 pages

Best Sellers Rank: #2,392,370 in Kindle Store (See Top 100 in Kindle Store)
- #629 in Music Business (Kindle Store)
- #1,717 in Music Business (Books)
- #4,393 in Arts & Photography (Kindle Store)

Customer Reviews:
4.7 23 ratings

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Loren Weisman

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Loren Weisman is a Messaging and Optics Strategist for the Fish Stewarding Group (FSG). Weisman keeps his focus on the communication, connotations, engagement, compliance and stability of each brand, persona or product.

Weisman has stayed up to date with the constant changes inside and outside of the entertainment industries over the past three decades as well as keeping up with the pulse and optics of content creation, marketing, promotion, and social media trends. This allows for the most authentically effective, and up to date consideration when applying the individualized and personalized methods, approaches and plans. He has been a part of over 700 albums as a drummer and music producer.

Loren also maintains TV productions credits for three major networks as well as serving as a media consultant for many businesses in and out of the arts and entertainment fields. Weisman got to see an array of the ins, outs, ups and downs of music, which he shared in "The Artists Guide to Success in the Music Business" and "Music Business for Dummies". Shifting to TV production as well as authoring a few books on the music business, Loren gravitated toward the strategic production elements as much as he did the psychological ones as continued a path leading him in the direction of leaving entertainment and becoming a strategist.

Loren's speaking and talks focus on authentic and authoritative messaging strategies, marketing perceptions, audience optics and humble personalized engagement methods. Weisman is able to help authentically sound people seed their visions in good soil.

Loren is now completely focused on his work with the Fish Stewarding Group. Fish Stewarding Group is stewarding strategic solutions by only building authoritative businesses with authentically sound people. FSG is bearing the weight of messaging, strategy, finance and development by coming along side.

Customer reviews

4.7 out of 5

23 global ratings

5 star		76%
4 star		16%
3 star		9%
2 star 0% (0%)		0%
1 star 0% (0%)		0%

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Top reviews from the United States

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Charles I. Hughes

A very up-to-date and thorough guide to success in the music business.

Reviewed in the United States 🇺🇸 on December 5, 2014

Verified Purchase

I offer this review as a full time musician who started by teaching, gigging, touring, bandleading, show booking, and CD seliing, and now songwriting, producing, licensing, and social media managing. Along the way I have been a constant music business student.
There are still many books on the market that are based on the old music business quest- finding someone to manage you, give you a bunch of money, sign you to a record deal, buy you a van and get you bookings, deliver a plateful opportunities, all while you practice your instrument. Loren's book is like none of those books. He tells you what you are going to need to learn and what you are going to need to do for success today, through your own efforts, without hoping to attract some windfall or mainstream industry backing. He covers how to find ideal band members, advertise, get gigs, formulate a plan, manage social media, and sell product as an indie band or solo act, which is something 999 out of 1,000 of us are going to be doing. As I read through his recommendations I was reminded of the many errors I have made along the way, and the time and money I spent to correct my course. There are many music business courses now that charge up to $2500 and more to present you with essentially the same info Loren presents, and some are not as good. Read or listen to this book. It will be impossible to remember and apply everything in it, but it will give you a great foundation and point you in the right direction, so that you will make an effective plan and take effective actions to further your music career.

One person found this helpful

Helpful

Amazon Customer

Painful but useful.

Reviewed in the United States 🇺🇸 on August 20, 2014

Verified Purchase

1. A solid contribution to the literature in this genre. 2. The genre would be "self-help guides for juvenile bands of all ages who need to be nagged into a coherent business structure". 3. The writer's style could be termed the opposite of Sun Tzu. 4. The editor was absent, asleep, or a genius who knew just what juvenile bands most need to hear and, if literate, might possibly follow. 4. The book has some useful thoughts if you can get past the writer's "style."

3 people found this helpful

Helpful

D. N. Pritchett Jr.

A Must Read for the Musician

Reviewed in the United States 🇺🇸 on July 11, 2014

Verified Purchase

There are lots of talented musicians, who just want to play music and don't have a clue about the business side of the industry. This guide will help them make the right decisions so that they can make music a viable career or hobby. A must read for those who want to make music a career.

4 people found this helpful

Helpful

JDE

Great Down to Earth Book

Reviewed in the United States 🇺🇸 on May 7, 2014

Verified Purchase

I thoroughly enjoyed reading this book. Weisman's BS-free advice was welcome and realistic. Since reading,I have bought copies for my bandmates to read. Great book!

One person found this helpful

Helpful

Drummersgirl62508

Five Stars

Reviewed in the United States 🇺🇸 on November 8, 2014

Verified Purchase

Very good! Informative and works! Has helped my career!

One person found this helpful

Helpful

Patrick Lussenden

It's not just for people in the music biz

Reviewed in the United States 🇺🇸 on December 11, 2013

This book was given to me as re-gift honestly. When I read some of the info on the jacket I figured I would give it a closer look. Much to my surprise this book is filled with specific and more generalized knowledge on how to manage and take care of yourself in the music biz. What I found most interesting is I am not in the music business but there was lots of advice that could be applied to my career and personal life. Many of Mr Weisman's nuggets of wisdom can be applied to anyone trying to make their lives more manageable or overcome some obstacles to growth. If you are young and in the music this is a must read. If you are any age and want to try a different take on a self help for personal and professional growth, give this gem a try.

2 people found this helpful

Helpful

John

A Must Read, for any Musician

Reviewed in the United States 🇺🇸 on November 29, 2013

As a CEO for a company dedicated to help musicians succeed. I have to highly recommend this book, it truly is a must have for any musician. Loren Weisman has laid out the path to success, and that is not always the same for each artist. No matter what your definition of success is. This book and your dedication to following the tips in it. That combination will lead you to success, no matter what that means to you as a musician.

4 people found this helpful

Helpful

dorono

The Real Deal

Reviewed in the United States 🇺🇸 on December 9, 2013

This book is more than just general theory or philosophy. It's a 100% practical, step-by-step action guide for taking your music career eons further than you would if left to your own devices. I wish that I had this book when I was first starting out - it very well may have trimmed years off of my progress in the music business.

2 people found this helpful

Helpful

Top reviews from other countries

Jon

is all incredibly useful to anyone

Reviewed in the United Kingdom 🇬🇧 on June 5, 2016

Verified Purchase

Even if you're not in the music industry, the advice on self-improvement, self-responsibility, and social media content here, is all incredibly useful to anyone.

Bob miller

Independence !

Reviewed in the United Kingdom 🇬🇧 on April 12, 2014

Verified Purchase

As a manager, I encourage all the artists I speak to, and those I am involved with directly, to get themselves clued up for greater independence. There has never been a better time for d.i.y. -- but it's always good to have a guide book to refer to, and this one from Loren Weisman, is full of no frills advice and recipes for taking your career in music to another level -- without waiting for someone else to wave a magic wand !

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The Artist's Guide to Success in the Music Business (2nd edition): The “Who, What, When, Where, Why & How” of the Steps that Musicians & Bands Have to Take to Succeed in Music Kindle Edition

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Loren Weisman

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