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As I Am Curl Color - Cool Blue - 6 ounce - Color & Curling Gel - Temporary Color - Medium Hold - with Jamaican Black Castor Oil, Ceramides, & Betaine - Vegan & Cruelty Free

3.9 3.9 out of 5 stars 872 ratings

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Purchase options and add-ons

Product Benefits Moisturizing
Hair Type curly, Curly
Material Type Free Paraben Free
Scent Cool Blue
Liquid Volume 182 Milliliters

About this item

  • Vibrant Temporary Hue: Dive into a world of color with the As I Am Curl Color Cool Blue! Enjoy a stunning temporary shade that lasts one wash, allowing you to experiment without long-term commitment.
  • Flawless Hold & Definition: Achieve medium hold that ensures your curls are defined to perfection, all while being flake-free. It's style and substance in one.
  • Natural Nourishment: Infused with JBCO and Ceramides, this color not only transforms your look but also moisturizes and strengthens your curls, enhancing their natural beauty.
  • No Transfer Wonders: Once the gel dries, say goodbye to color transfers! Flaunt your vibrant curls with confidence, knowing the color stays put.
  • Incredible Moisture Boost: Elevate your hair's hydration levels with a whopping 91% moisture increase, ensuring your curls remain soft, bouncy, and full of life.
  • Strength Reinvented: Witness a remarkable 6% strength boost in your hair after just one application, fortifying your curls against breakage.

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Product Description

Curl Color Collection

Curl Color Collection

Temporary Color Gel. Medium Hold. Perfect for Curl Definition. Improves Hair Moisture 84%. Lasts up to one wash.

About As I Am

Dr Syed

Laboratory

Sustainability

Charities

The Founder

With 45 patents, Dr. Ali N Syed and its family-owned business is at the origin of the textured hair industry.

R&D

As I Am laboratory in the US is specialized in the science of haircare with each product crafted in-house.

Impact

By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.

Clean Ingredients

Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.

Curl Color Cool Blue Performance

Improves Hair Moisture

Strengthens Hair

Holds Hair

Curl Color Cool Blue On Hair

Curl Color Cool Blue

Curl Color Cool Blue

Curl Color Cool Blue

Curl Color Cool Blue

Curl Color On Hair
Product Characteristics

Product details

  • Language ‏ : ‎ Spanish
  • Product Dimensions ‏ : ‎ 1.97 x 2.76 x 2.76 inches; 6.35 ounces
  • Item model number ‏ : ‎ 0858380035590
  • UPC ‏ : ‎ 858380035590
  • Manufacturer ‏ : ‎ As I Am
  • ASIN ‏ : ‎ B08MV9Y3C7
  • Customer Reviews:
    3.9 3.9 out of 5 stars 872 ratings

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This Item
As I Am Curl Color - Cool Blue - 6 ounce - Color & Curling Gel - Temporary Color - Medium Hold - with Jamaican Black Castor Oil, Ceramides, & Betaine - Vegan & Cruelty Free
As I Am Curl Color - Cool Blue - 6 ounce - Color & Curling Gel - Temporary Color - Medium Hold - with Jamaican Black Castor Oil, Ceramides, & Betaine - Vegan & Cruelty Free
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Price$7.99$3.99-40% $7.80
List:$12.99
-12% $7.00
Typical:$7.99
$8.00
Price Per Unit$1.33 / Ounce$1.33 / Fl Oz$1.30 / Ounce$1.17 / Ounce$1.33 / Ounce
Delivery
Get it as soon as Saturday, Jul 27
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Customer Ratings
Easy to use
3.9
4.2
4.6
4.7
Moisturizing
3.2
3.2
3.0
3.5
Scent
4.1
3.6
4.0
Easy to clean
4.0
3.2
3.0
Value for money
3.4
4.0
3.5
Sold By
As I Am
As I Am
ORS HairCare
ORS HairCare
ORS HairCare
form
Gel
Gel
solid
solid
solid
scent
Cool Blue
Fruity
Unscented
Unscented
Unscented
liquid volume
182 milliliters
3 fluid ounces
6 fluid ounces
6 fluid ounces
6 fluid ounces
hair type
curly, Curly
All
All
All
All
product benefit
Moisturizing
Frizz Control, Temporary color, Moisturizing, Strengthening
Moisturizing
Moisturizing
Moisturizing
ingredients
Water, PVP, Mica (CI 77019), Titanium Dioxide (CI 77891), Glyceryl Stearate, Beeswax, Isododecane, Phenoxyethanol, Cetearyl Alcohol, Glycerin, PEG-100 Stearate, Laureth-6, Acrylates Copolymer, Ethylhexylglycerin, Ferric Ferrocyanide (CI 77510), Triethanolamine, Fragrance
Water, Mica (CI 77019), PVP, Titanium Dioxide (CI 77891), Glyceryl Stearate, Beeswax, Isododecane, Phenoxyethanol, Cetearyl Alcohol, Glycerin, PEG-100 Stearate, Laureth-6, Acrylates Copolymer, Ethylhexylglycerin, D&C Black No. 2 (CI 77266), Triethanolamine, Fragrance, D&C Red #28 (CI 45410), FD&C Blue #1 (CI 42090), Tin Oxide (CI 77861)
Water, Mica (CI 77019), PVP, Glyceryl Stearate, Beeswax, Titanium Dioxide (CI 77891), Isododecane, Phenoxyethanol, Cetearyl Alcohol, Glycerin, PEG-100 Stearate, Laureth-6, Acrylates Copolymer, Ethylhexylglycerin, Triethanolamine, Fragrance, D&C Black # 2 (CI 77266)

Important information

Directions

Begin by cleansing your hair with As I Am JBCO Shampoo or Cowash. Follow up with a generous spray of As I Am JBCO Water. Seal the deal with either As I Am Classic or JBCO Leave-In Conditioner before diving into the coloring process. Remember, damp hair is the canvas we're looking for! For application, section your hair and apply the gel from root to tip. Depending on your hair's thickness, be generous. Whether you're twisting, raking, or setting rods, our gel is perfect for a range of styles including twist outs, coils, wash ‘n’ go’s, and rod sets.

Looking for specific info?

Customer reviews

3.9 out of 5 stars
3.9 out of 5
872 global ratings

Customers say

Customers like how easy it is to apply the hair styling agent. They say it is interesting and fun to apply. They also say it works well and is worth the results. Customers are happy with the smell. However, some customers have reported that the product is not semi-permanent and is super temporary. Opinions are mixed on drying time, ease of cleaning, transferability, and color.

AI-generated from the text of customer reviews

34 customers mention "Performance"25 positive9 negative

Customers like the performance of the hair styling agent. They say it works well as a jell, holds curl definition, and is amazing. Some mention that the quality doesn't take a whole lot, and the product isn't flaky or transfer to anything.

"...I also didn't add a lot. I'm amazed at how permanent this looks. I can run my fingers through my locs and my fingers aren't changing colors...." Read more

"...I touched was blue (dont forget to wear gloves) but it was worth the results. I went from black with brown highlights to straight up blue...." Read more

"...Thirdly and most importantly, IT COMES OFF ON EVERYTHING, many of my clothes were ruined along with many towels." Read more

"I purchased thus based off of a video on Instagram. It does work and the color is vivid. But I don't like sticky hair" Read more

28 customers mention "Ease of use"25 positive3 negative

Customers like the ease of use of the hair styling agent. They mention that it's subtle but illuminating, and easy to apply. Some say that the gel goes on fairly easily, and the paste texture is easy to use.

"...It will make application easier and faster since this product is more of a pudding consistency.5. Top the gel with a mousse...." Read more

"...But, I ended up LOVING THIS WAX!! First, the application process is so easy and quick (about 45 mins to an hour), especially since I had NO..." Read more

"Easy to use, however with thicker locs / hair it will be caked up and take a LONNNGG time to dry...." Read more

"I wanted to try something different and I must say this was easy to use. So far I love the color against a dark natural hair color...." Read more

18 customers mention "Smell"14 positive4 negative

Customers like the smell of the hair styling agent. They say it smells good and leaves the hair soft.

"...This was not like that at all. First of all it smells so good!! Also it seems a bit messy glad I have gloves...." Read more

"...Smells great...." Read more

"I love the red that this turned out to be. It also has a nice fragrance. Just be careful when using and prepare to NOT make a big mess like I did...." Read more

"It smells really good didn't use it yet but the seal seems like it was opened already some came out as soon as I opened it." Read more

132 customers mention "Color"85 positive47 negative

Customers are mixed about the color of the hair styling agent. Some mention that the color is fairly vibrant, giving their hair great definition. They also say that the copper hue looks gorgeous in and out of sunlight. However, others say that it seems to disappear sometimes.

"...to apply, dries in a reasonable amount of time, and looks gorgeous in and out of sunlight. It's been a great way to make summer haircare more fun...." Read more

"...expected, but, once I defused my hair with my blowdryer, the color really began to set!..." Read more

"...The color was more vivid than I was expecting, even if on black it went down a notch from the bright red on the jar to a dark rusty red color...." Read more

"...😔 A few days later all the color faded on my grey areas. Also, the first time I applied it, it seemed to fade...." Read more

54 customers mention "Ease of cleaning"20 positive34 negative

Customers are mixed about the ease of cleaning. Some mention that it washes out very easily, while others say it can be a little messy until it dries.

"...The washing out was a disaster. My entire bathroom covered in orange. The white shower curtains are destroyed. Just a mess...." Read more

"...Especially if you tend to touch your face. The color washes easily with soap and water, but it's still best to use protection when applying it...." Read more

"...It can also get messy but for the MOST part it will come off/out easily but i recommend only washing it out in a sink because my shower needed a..." Read more

"...It also washed out pretty easily; a few rounds of shampoo and conditioner and it was fine...." Read more

26 customers mention "Drying time"9 positive17 negative

Customers are mixed about the drying time of the hair styling agent. Some mention that it dries really well, does not dry their hair out, and adds moisture to the hair, while others say that it takes too long to dry and that they had to blow dry theirhair.

"...My hair felt slightly dry, but my hair is always dry. I only put it on the crown of my head. I plan to try it on my whole head after I wash one day...." Read more

"...It's fairly easy to apply, dries in a reasonable amount of time, and looks gorgeous in and out of sunlight...." Read more

"...however with thicker locs / hair it will be caked up and take a LONNNGG time to dry...." Read more

"...It does take a while to dry and has no strong scent to it." Read more

23 customers mention "Transferability"8 positive15 negative

Customers are mixed about the transferability of the hair styling agent. Some mention that it dries very minimally, while others say that it transfers everywhere.

"...That being said: this product is BAD. It transfers everywhere. My clothes (I had a blazer on the second day) were ruined...." Read more

"...The transfer after this was MINIMAL, but if you decide to scratch your head or play with your hair, expect a bit of wax to rub off..." Read more

"...It shows and it works but just like any other hair wax I’ve tried, it transfers and I imagine it takes quite a bit of the product for it to show..." Read more

"Used this then dried it and it still transfered on my pillow case. Good thing I use 3 pillowcases so it didn't get on pillow...." Read more

11 customers mention "Durability"0 positive11 negative

Customers are dissatisfied with the durability of the hair styling agent. They mention that it's not semi-permanent, it'll get on your clothes and hands, and it comes off on everything. Some say that it ruined everything that was included in the parcel.

"...My entire bathroom covered in orange. The white shower curtains are destroyed. Just a mess. For all of this and more, this was a fail." Read more

"...Thirdly and most importantly, IT COMES OFF ON EVERYTHING, many of my clothes were ruined along with many towels." Read more

"...to play well with curl activators/creams (which it does not), maintain longevity (remain in the hair instead of flaking off), and have a stronger..." Read more

"...It's definitely fun, but super temporary. But it still came out beautifully!" Read more

Favorite styler this summer!
5 out of 5 stars
Favorite styler this summer!
EDIT: Added a couple more tips I've found helpful in the application process.Also, I've since tried purple and it was a massive fail. Did not show up in my hair at all sadly.This curl color gel satisfies my itch for bright hair without the upkeep or damage of bleaching my dark coily/curly hair. It's fairly easy to apply, dries in a reasonable amount of time, and looks gorgeous in and out of sunlight. It's been a great way to make summer haircare more fun. I actually look forward to wash days because I know I'll be playing with color 😁 So far I've used this color gel for a braid out+bun, medium "mini" twists, and a twistout. I plan to try a wash and go as well. I'm hoping to use this for Ren Faire and Black Fae Day since wigs aren't my thing.So far I've tried blue, gold, silver and mint. Blue is far and away my favorite color of the collection and has the best color payoff of all the ones I've tried. Gold was a bit of a fail--it washed my features out and looked more like mud in my hair. Mint was a bit disappointing too--since green cancels red, it looked dim and faded in my reddish brown hair.Some colors transfer more than others. I've found blue to have the least amount of transfer; mint and silver transferred the most to me.One con: I use a lot of product and my hair isn't super long or exceptionally thick. I use at least half a jar of blue every time I style. If you have waist length+ hair, very thick hair or are on a tight budget, focus on applying this at the ends of your hair to stretch it.There's definitely a learning curve with this product, so here are my tips for best application and color payoff (for reference, I have average density, fine/medium strands and low to medium porosity BSL+ hair. My natural color is dark reddish brown.):1. USE GLOVES. Seriously. Especially if you tend to touch your face. The color washes easily with soap and water, but it's still best to use protection when applying it. Yes, it's a hassle when you want to mix colors, but you will be glad you did. Cover your nearby surfaces too, and wear an old t-shirt or something you don't mind getting stained. I'd also recommend a towel or cloth around your neck/shoulders. I also use gloves anytime I touch my hair for the first day or so, since I'm heavy handed and more transfer happens for me on days 1-2.2. Protect your hairline, ears and neck with a thin layer of vaseline/petroleum jelly. This will make it easier to clean up any bits of gel that migrate.3. Apply to barely damp or dry hair. You will need more product vs applying to wet hair, but it will dry faster and have a better color payoff.4. For my fellow type 4 peeps--apply to stretched hair! It will make application easier and faster since this product is more of a pudding consistency.5. Top the gel with a mousse. Mousse will reduce transfer by "sealing" the color in and speeding up the drying time. Any mousse you have at home will work. If you've never tried that sort of product, The Doux Mousse Def and Camille Rose Naturals Spiked Honey Mousse are good ones to try. This was a game changing step for me! Nothing will ever 100% reduce temp color transfer, but this will get you pretty dang close! Even the heavy transfer colors stay in place better with this approach.6. Dry and set with heat! You *can* air dry, but that will take a long time, especially if your porosity is on the lower end. I used my soft bonnet dryer (RIP that now-blue plastic lining) and my ionic hard bonnet standing dryer. I had best results with my ionic bonnet dryer. An hour under there (a few hours before bed) was plenty after styling on damp hair.7. Mix and match! I never use just one color; I combine them to create more dimension and show off my hair's texture. Blue is nice on its own, blue and silver make a beautiful ice blue that I like to ombré. I've also mixed blue + mint, blue + mint + silver, blue + gold, and silver + gold.8. Enjoy and prepare for compliments 😁
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Top reviews from the United States

Reviewed in the United States on August 1, 2023
Color: BlueSize: 6 Ounce (Pack of 1)Verified Purchase
EDIT: Added a couple more tips I've found helpful in the application process.

Also, I've since tried purple and it was a massive fail. Did not show up in my hair at all sadly.

This curl color gel satisfies my itch for bright hair without the upkeep or damage of bleaching my dark coily/curly hair. It's fairly easy to apply, dries in a reasonable amount of time, and looks gorgeous in and out of sunlight. It's been a great way to make summer haircare more fun. I actually look forward to wash days because I know I'll be playing with color 😁 So far I've used this color gel for a braid out+bun, medium "mini" twists, and a twistout. I plan to try a wash and go as well. I'm hoping to use this for Ren Faire and Black Fae Day since wigs aren't my thing.

So far I've tried blue, gold, silver and mint. Blue is far and away my favorite color of the collection and has the best color payoff of all the ones I've tried. Gold was a bit of a fail--it washed my features out and looked more like mud in my hair. Mint was a bit disappointing too--since green cancels red, it looked dim and faded in my reddish brown hair.

Some colors transfer more than others. I've found blue to have the least amount of transfer; mint and silver transferred the most to me.

One con: I use a lot of product and my hair isn't super long or exceptionally thick. I use at least half a jar of blue every time I style. If you have waist length+ hair, very thick hair or are on a tight budget, focus on applying this at the ends of your hair to stretch it.

There's definitely a learning curve with this product, so here are my tips for best application and color payoff (for reference, I have average density, fine/medium strands and low to medium porosity BSL+ hair. My natural color is dark reddish brown.):

1. USE GLOVES. Seriously. Especially if you tend to touch your face. The color washes easily with soap and water, but it's still best to use protection when applying it. Yes, it's a hassle when you want to mix colors, but you will be glad you did. Cover your nearby surfaces too, and wear an old t-shirt or something you don't mind getting stained. I'd also recommend a towel or cloth around your neck/shoulders. I also use gloves anytime I touch my hair for the first day or so, since I'm heavy handed and more transfer happens for me on days 1-2.

2. Protect your hairline, ears and neck with a thin layer of vaseline/petroleum jelly. This will make it easier to clean up any bits of gel that migrate.

3. Apply to barely damp or dry hair. You will need more product vs applying to wet hair, but it will dry faster and have a better color payoff.

4. For my fellow type 4 peeps--apply to stretched hair! It will make application easier and faster since this product is more of a pudding consistency.

5. Top the gel with a mousse. Mousse will reduce transfer by "sealing" the color in and speeding up the drying time. Any mousse you have at home will work. If you've never tried that sort of product, The Doux Mousse Def and Camille Rose Naturals Spiked Honey Mousse are good ones to try.
This was a game changing step for me! Nothing will ever 100% reduce temp color transfer, but this will get you pretty dang close! Even the heavy transfer colors stay in place better with this approach.

6. Dry and set with heat! You *can* air dry, but that will take a long time, especially if your porosity is on the lower end. I used my soft bonnet dryer (RIP that now-blue plastic lining) and my ionic hard bonnet standing dryer. I had best results with my ionic bonnet dryer. An hour under there (a few hours before bed) was plenty after styling on damp hair.

7. Mix and match! I never use just one color; I combine them to create more dimension and show off my hair's texture. Blue is nice on its own, blue and silver make a beautiful ice blue that I like to ombré. I've also mixed blue + mint, blue + mint + silver, blue + gold, and silver + gold.

8. Enjoy and prepare for compliments 😁
Customer image
5.0 out of 5 stars Favorite styler this summer!
Reviewed in the United States on August 1, 2023
EDIT: Added a couple more tips I've found helpful in the application process.

Also, I've since tried purple and it was a massive fail. Did not show up in my hair at all sadly.

This curl color gel satisfies my itch for bright hair without the upkeep or damage of bleaching my dark coily/curly hair. It's fairly easy to apply, dries in a reasonable amount of time, and looks gorgeous in and out of sunlight. It's been a great way to make summer haircare more fun. I actually look forward to wash days because I know I'll be playing with color 😁 So far I've used this color gel for a braid out+bun, medium "mini" twists, and a twistout. I plan to try a wash and go as well. I'm hoping to use this for Ren Faire and Black Fae Day since wigs aren't my thing.

So far I've tried blue, gold, silver and mint. Blue is far and away my favorite color of the collection and has the best color payoff of all the ones I've tried. Gold was a bit of a fail--it washed my features out and looked more like mud in my hair. Mint was a bit disappointing too--since green cancels red, it looked dim and faded in my reddish brown hair.

Some colors transfer more than others. I've found blue to have the least amount of transfer; mint and silver transferred the most to me.

One con: I use a lot of product and my hair isn't super long or exceptionally thick. I use at least half a jar of blue every time I style. If you have waist length+ hair, very thick hair or are on a tight budget, focus on applying this at the ends of your hair to stretch it.

There's definitely a learning curve with this product, so here are my tips for best application and color payoff (for reference, I have average density, fine/medium strands and low to medium porosity BSL+ hair. My natural color is dark reddish brown.):

1. USE GLOVES. Seriously. Especially if you tend to touch your face. The color washes easily with soap and water, but it's still best to use protection when applying it. Yes, it's a hassle when you want to mix colors, but you will be glad you did. Cover your nearby surfaces too, and wear an old t-shirt or something you don't mind getting stained. I'd also recommend a towel or cloth around your neck/shoulders. I also use gloves anytime I touch my hair for the first day or so, since I'm heavy handed and more transfer happens for me on days 1-2.

2. Protect your hairline, ears and neck with a thin layer of vaseline/petroleum jelly. This will make it easier to clean up any bits of gel that migrate.

3. Apply to barely damp or dry hair. You will need more product vs applying to wet hair, but it will dry faster and have a better color payoff.

4. For my fellow type 4 peeps--apply to stretched hair! It will make application easier and faster since this product is more of a pudding consistency.

5. Top the gel with a mousse. Mousse will reduce transfer by "sealing" the color in and speeding up the drying time. Any mousse you have at home will work. If you've never tried that sort of product, The Doux Mousse Def and Camille Rose Naturals Spiked Honey Mousse are good ones to try.
This was a game changing step for me! Nothing will ever 100% reduce temp color transfer, but this will get you pretty dang close! Even the heavy transfer colors stay in place better with this approach.

6. Dry and set with heat! You *can* air dry, but that will take a long time, especially if your porosity is on the lower end. I used my soft bonnet dryer (RIP that now-blue plastic lining) and my ionic hard bonnet standing dryer. I had best results with my ionic bonnet dryer. An hour under there (a few hours before bed) was plenty after styling on damp hair.

7. Mix and match! I never use just one color; I combine them to create more dimension and show off my hair's texture. Blue is nice on its own, blue and silver make a beautiful ice blue that I like to ombré. I've also mixed blue + mint, blue + mint + silver, blue + gold, and silver + gold.

8. Enjoy and prepare for compliments 😁
Images in this review
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Customer imageCustomer imageCustomer imageCustomer imageCustomer imageCustomer imageCustomer imageCustomer image
151 people found this helpful
Report
Reviewed in the United States on April 28, 2024
Color: CopperSize: 6 Ounce (Pack of 1)Verified Purchase
When planning to use this on my 4C curly coils, I was a bit hesitant and hopeless, thinking I was wasting my money. But, I ended up LOVING THIS WAX!! First, the application process is so easy and quick (about 45 mins to an hour), especially since I had NO experience ever dying hair. Also, I only used half the jar, and the pigment is EVERYTHING! Initially, the color was a bit brighter than I had expected, but, once I defused my hair with my blowdryer, the color really began to set! The transfer after this was MINIMAL, but if you decide to scratch your head or play with your hair, expect a bit of wax to rub off (it is easily washable). Plus, my curls softened after a day, and with the wax, my curls were SO defined! I have gotten so many compliments on my hair, I can't wait to try a different color!!
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4.0 out of 5 stars LOVE!!
Reviewed in the United States on April 28, 2024
When planning to use this on my 4C curly coils, I was a bit hesitant and hopeless, thinking I was wasting my money. But, I ended up LOVING THIS WAX!! First, the application process is so easy and quick (about 45 mins to an hour), especially since I had NO experience ever dying hair. Also, I only used half the jar, and the pigment is EVERYTHING! Initially, the color was a bit brighter than I had expected, but, once I defused my hair with my blowdryer, the color really began to set! The transfer after this was MINIMAL, but if you decide to scratch your head or play with your hair, expect a bit of wax to rub off (it is easily washable). Plus, my curls softened after a day, and with the wax, my curls were SO defined! I have gotten so many compliments on my hair, I can't wait to try a different color!!
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22 people found this helpful
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Reviewed in the United States on May 1, 2024
Color: CopperSize: 6 Ounce (Pack of 1)Verified Purchase
This product is amazing! 😍 I love it. Doesn't really transfer once it dries. Tip: I didn't wet my hair completely. I dampened it a little with a water/oil mixture. I think this helped reduce transfer and helped it dry faster. I also didn't add a lot. I'm amazed at how permanent this looks. I can run my fingers through my locs and my fingers aren't changing colors. Feels like my hair.

Also, I braided my locs after applying and i have a slight wavy look like I normally get. Three days later the waves have relaxed a bit but are still there.

The Only problem is it doesn't seem to take to my grey hair. 😔 A few days later all the color faded on my grey areas. Also, the first time I applied it, it seemed to fade. I did reapply it heavier the second time to get the deeper color you see in the last picture

My hair felt slightly dry, but my hair is always dry. I only put it on the crown of my head. I plan to try it on my whole head after I wash one day. But so far great results!
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5.0 out of 5 stars Vibrant color on my dark brown locs, but not my greys!
Reviewed in the United States on May 1, 2024
This product is amazing! 😍 I love it. Doesn't really transfer once it dries. Tip: I didn't wet my hair completely. I dampened it a little with a water/oil mixture. I think this helped reduce transfer and helped it dry faster. I also didn't add a lot. I'm amazed at how permanent this looks. I can run my fingers through my locs and my fingers aren't changing colors. Feels like my hair.

Also, I braided my locs after applying and i have a slight wavy look like I normally get. Three days later the waves have relaxed a bit but are still there.

The Only problem is it doesn't seem to take to my grey hair. 😔 A few days later all the color faded on my grey areas. Also, the first time I applied it, it seemed to fade. I did reapply it heavier the second time to get the deeper color you see in the last picture

My hair felt slightly dry, but my hair is always dry. I only put it on the crown of my head. I plan to try it on my whole head after I wash one day. But so far great results!
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11 people found this helpful
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Reviewed in the United States on April 12, 2024
Color: RedSize: 6 Ounce (Pack of 1)Verified Purchase
Read the reviews, positive and negative, and decided to give it a shot because As I Am is usually quality
I’m not going to say this product isn’t, because it does everything it says it does. The color was more vivid than I was expecting, even if on black it went down a notch from the bright red on the jar to a dark rusty red color. It also held to my hair well, in terms of keeping the strands colored. It also washed out pretty easily; a few rounds of shampoo and conditioner and it was fine. Dyed my skin magenta pink, but that also washed out easily.
Unfortunately the color transference is impossible to manage. The instructions said to do it on barely damp or dry hair so I applied as such, then went in with a hair dryer. Even after a round of heat, towel dry, and more heat, I was still getting red and magenta streaks EVERYWHERE. This product is incredibly messy.
I may not try this again. The only solution I can think of is to go in heavily with copious amounts of mousse or hairspray to lock in the color, but that’s not really possible for my texture. I’m glad it worked for the people it worked for, but it was sadly a fail for me.
11 people found this helpful
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Reviewed in the United States on May 21, 2024
Color: BlueSize: 6 Ounce (Pack of 1)Verified Purchase
My hair is pretty damaged from over processing so I was hesitant to color it again. I've been blue before (from bleached golden to blue) but I'm recovering my hair right now and can't afford to put it through all that.

This wax was everything I could have asked for! Yes, it was a long process and EVERYTHING I touched was blue (dont forget to wear gloves) but it was worth the results. I went from black with brown highlights to straight up blue. My bleached hair did get stained to a green after I washed it out but that was pretty much expected.

I read another reviewer that recommended applying with gloves, adding it to just damp hair, conditioning first and applying a mousse after and I had excellent results.

I'll be using this brand in the future and recommending it to everyone!
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5.0 out of 5 stars The best hair coloring experience I've ever had!
Reviewed in the United States on May 21, 2024
My hair is pretty damaged from over processing so I was hesitant to color it again. I've been blue before (from bleached golden to blue) but I'm recovering my hair right now and can't afford to put it through all that.

This wax was everything I could have asked for! Yes, it was a long process and EVERYTHING I touched was blue (dont forget to wear gloves) but it was worth the results. I went from black with brown highlights to straight up blue. My bleached hair did get stained to a green after I washed it out but that was pretty much expected.

I read another reviewer that recommended applying with gloves, adding it to just damp hair, conditioning first and applying a mousse after and I had excellent results.

I'll be using this brand in the future and recommending it to everyone!
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6 people found this helpful
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Top reviews from other countries

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tired cdn
5.0 out of 5 stars Perks up grey curls
Reviewed in Canada on December 3, 2023
Color: SilverSize: 6 Ounce (Pack of 1)Verified Purchase
Easy to use and wash out. Perks up grey hair and curls
Eleftheria V.p
1.0 out of 5 stars Nicht zun empfehlen
Reviewed in Germany on May 31, 2024
Color: RedSize: 6 Ounce (Pack of 1)Verified Purchase
Ich habe eine allergische Reaktion bekommen. Und farbe sieht nicht gut aus.
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Eleftheria V.p
1.0 out of 5 stars Nicht zun empfehlen
Reviewed in Germany on May 31, 2024
Ich habe eine allergische Reaktion bekommen. Und farbe sieht nicht gut aus.
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Bri
3.0 out of 5 stars Cool color
Reviewed in Canada on February 5, 2024
Color: RedSize: 6 Ounce (Pack of 1)Verified Purchase
It’s a really nice color but it gets EVERYWHERE
One person found this helpful
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Rebeca s.
3.0 out of 5 stars Mancha mucho
Reviewed in Spain on October 17, 2023
Color: RedSize: 6 Ounce (Pack of 1)Verified Purchase
Mancha muchísimo, solo con rozar, queda un color bonito que dura dos dias, a mi no me ha gustando mucho por lo que he dicho, mancha mucho pero la función la cumple
Lara
4.0 out of 5 stars It is a gel kind of product
Reviewed in Canada on September 28, 2023
Color: SilverSize: 6 Ounce (Pack of 1)Verified Purchase
Silver is beautiful. Great coverage. Works best for sleeked down hair. The gel stays somewhat wet/sticky so cant really fluff my hair. Nice product still. Washed out easy.

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