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As Much Protein as an Egg Paperback – March 5, 2014
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About the Author
"As much protein as an egg" is an expression used on the front of cereal boxes. It is property of the Kashi brand company. This use is not meant to imply any relationship or connection to the good people at Kashi. They make a fine breakfast cereal. They sure do. But in the year this book was written, people had grown tired of the blatant and large-scale lies of former advertisers. They did not expect to become "champions" or "winners" or even "healthy" just from consuming a certain product. No, now they wanted to control their own destinies and micro-manage every detail of their rise toward health, wealth and happiness. There were no more "Breakfast[s] of Champions" only promises of "As Much Protein as an Egg."
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