- Series: Costume Society of America Series
- Hardcover: 238 pages
- Publisher: Texas Tech University Press; First Edition edition (January 15, 2005)
- Language: English
- ISBN-10: 0896725340
- ISBN-13: 978-0896725348
- Product Dimensions: 11.4 x 8.7 x 0.8 inches
- Shipping Weight: 2.1 pounds
- Average Customer Review: 4 customer reviews
- Amazon Best Sellers Rank: #3,794,620 in Books (See Top 100 in Books)
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As Seen in Vogue: A Century of American Fashion in Advertising (Costume Society of America Series) Hardcover – January 15, 2005
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Simply glancing at the ads running chronologically roughly by decades displays a social history of women's changing tastes in fashion. The buttoned-up look of the late Victorian era embellished by ruffles and flounces became the sparer, yet still essentially button-up look of the early 1900s seen in pictures by Christie and other illustrators. With the 1920s and '30s, bright colors and patterns mimicking art deco came into fashion. And in this era too, sport clothing became a significant vein of women's clothing. In the more liberated times of the 1960s and later, women's clothing became more revealing while becoming more casual; and it became more varied in incorporating the ideas of foreign designers and the elements of a multicultural, internationally-oriented society.
Attention to the settings of the ads and the poses of the models puts the fashions into the context of a period's surrounding social attitudes, image of women, and women's own assumptions and aims. One sees the empty backdrops of the late Victorian and early 1900s become detailed domestic, workplace, and outdoor scenes.
The text points out and comments on the numerous illustrations; with captions with many individual illustrations like brief annotations providing additional points and information. Author Hill has worked in the fashion industry as a creative director of fashion photography, among other positions.