Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Other Sellers on Amazon
+ $3.99 shipping
+ $3.99 shipping
+ $3.99 shipping
The Asian Mind Game: Unlocking the Hidden Agenda of the Asian Business Culture - A Westerner's Survival Manual Hardcover – January 30, 1991
See the Best Books of 2017
Looking for something great to read? Browse our editors' picks for the best books of the year in fiction, nonfiction, mysteries, children's books, and much more.
Frequently bought together
Customers who bought this item also bought
John Hillkirk USA Today: coauthor of Grit, guts and Genius; and Xerox: American Samurai. Western business people often are at an enormous disadvantage because they don't understand Eastern philosophy or strategy. Chin-ning Chu's book is a fascinating and revealing look at the Asian mind-set. Every manager doing business in the Far East -- or negotiating with Asian executives -- could learn from this book.
About the Author
Chin-Ning Chu is president of Asian Marketing Consultants, Inc. She counsels Western companies doing or wishing to do business in Asia. Born in Teinjin, near Beijing, she was raised in Taiwan after the fall of mainland China to the Communists. She has studied the teachings of sages in India, China, and Europe and believes her study of philosophy and psychology provides her with a powerful tool with which to examine the complexities of philosophical, sociological, and historical influences on the shaping of the modern Asian mind. Ms. Chu lives in Beaverton, Oregon.
Author interviews, book reviews, editors picks, and more. Read it now
Top customer reviews
There was a problem filtering reviews right now. Please try again later.
The book also sensationalizes the degree to which people may be trying to deceive you, and the degree to which this deceit is based on your being a Westerner. Often the deceit, when it happens, is just a cultural way of dealing with embarrassment.
But when I was a beginner with Asia, I found this book a helpful eye-opener. I'd never heard of "The 36 Stratagems", which another reviewer calls tedious (this was before Asian video games based on Chinese military classics became popular here). It turned out that just about all educated East Asian people I met, men and women, knew them to some degree. The book also describes some relevant differences among East Asian cultures - a cure for the usual Western point of view that lumps Japanese, Koreans, Chinese and others all into one "Asian" category.
By now, most of my time in the past 9-10 years has been spent involved with East Asia and East Asian people. This has been at both a business and personal level, including through marriage and working for a Japanese company. From that perspective, I can also say the book's lack of political correctness and its hype about military strategy are kind of virtues.
How? On its surface, the book is about Asian-Western interactions. But underneath, the book illustrates a lot about how people from different Asian cultures regard each other, both cross-culturally and intraculturally.
Chairman Mao may have used the phrase "politically correct" from time to time, but in its current form it's a Western concept, and a recent one at that. It's also something that comes easier to the lips than to the heart or mind. My friends from Asian countries are usually more direct -- they often express quite stereotypical (and negative) views about people from neighboring countries, even when they make exceptions for individuals. More than once has some really balanced or sweet person mentioned to me after a pause, "But you know, I really can't stand people from X."
Business practices and politics often can be pretty manipulative even against colleagues within the same company. (Watch just about any Japanese TV drama about office life, if you don't have a chance to experience the real thing.) And I've run into plenty of East Asian managers and executives who think they're great strategists in the style of the Chinese classics, even though in fact they're about as clumsy as you or I would be.
Read this book with a grain of salt. But you can definitely benefit from having read it.
For those who want to understand the "Art of War" and the "36 Strategies" this is a good book to learn how it applies not only to war and business, but also to other aspects of working in China. It explained many inner workings about how things are done.
As for the "stereotypes", of course they are not 100% true. But it's a good idea to read her views on the Chinese mind set to understand some of the cultural and historical influences that are shaping China of today. Being there, I met many people older than me who still have been influenced by the Cold War and Mao's "anti-imperialist" propoganda. Many of the youths I met still hate the Japanese with a passion.
Of course, I've only read the 1988 publication of the book, so it doesn't factor in many huge changes in Chinese hisotry, such as the reutrn of Hong Kong and Macau to China or even the alliance with the Communist party and the Nationalist party in Taiwan. You will find no references to the 50 year plan of one country, two systems they use to ease Hong Kong and Macau back into Mainland territory.
My only problem with this book is that even though she writes about the many cultural problems that Westerners will face going in these countries, she doesn't give many good suggestions as to how to surmount them. To tell you the truth, if I ever go back to China, this book does sometimes make me feel paranoid not knowing who is friend or foe.