"Asians Wear Clothes on the Internet is a fiercely imaginative and inspiring book. Minh-Ha T. Pham's discussion of the garment industry's racialization and the details she provides about bloggers' lives and the conditions of their labor is impressive. She acknowledges and debunks the writing on overly utopian and breathless views of digital media as 'participatory culture' while giving full credit and agency to the bloggers she writes about. Stunning!"
(Lisa Nakamura, author of Digitizing Race: Visual Cultures of the Internet
"Theorizing an unstudied yet influential cultural archive, Minh-Ha T. Pham offers an engaging and sophisticated analysis of personal style blogs that breaks new ground in our understandings of the intersections of technology, aesthetics, racial formation, and cultures of consumption. An important and timely contribution to Asian American studies, media studies, fashion studies, and critical race studies."
(Denise Cruz, author of Transpacific Femininities: The Making of the Modern Filipina
"[A] deeply engaging and sophisticated discussion of the race and gender dynamics that affect Asian fashion labor."
(Christine Wu Japan Times
"Pham’s book is sharp, punchy and eminently readable. It is full of shrewd visual and textual analysis of the content of blogs and puts forward a muchneeded critique of the kinds of critiques that bloggers themselves tend to have launched at them. . . . I thoroughly enjoyed reading Asians Wear Clothes on the Internet, and I would recommend it to any scholar interested in blogging, social media, personal style, creative labour or race and gender politics in fashion today."
(Brent Luvaas International Journal of Fashion Studies
"With Asians Wear Clothes on the Internet, Pham makes a significant contribution to scholarship on fashion, race, gender, and online media by eloquently demonstrating the ambivalent outcomes when Asianness becomes productive of economic and cultural value. While Asian superbloggers serve as evidence that the previously marginalized can gain entry into fashion’s highest status venues, Pham deftly shows that behind the veneer of this apparent democratization lies an unpaid or underpaid, racialized labor force."
(Ann Marie Leshkowich Media Industries