- Paperback: 160 pages
- Publisher: Dunham Books; 1st edition (April 21, 2015)
- Language: English
- ISBN-10: 1939447720
- ISBN-13: 978-1939447722
- Product Dimensions: 5.4 x 0.7 x 8.4 inches
- Shipping Weight: 8.8 ounces (View shipping rates and policies)
- Average Customer Review: 4.4 out of 5 stars See all reviews (587 customer reviews)
- Amazon Best Sellers Rank: #9,045 in Books (See Top 100 in Books)
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Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level Paperback – April 21, 2015
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About the Author
In 2008, armed with nothing but a $450 laptop, an Ivy-League background in neuroscience, and an insatiable curiosity to understand why people buy...
Ryan Levesque left a lucrative career on Wall Street and later in Shanghai, China to launch a multimillion dollar online publishing business selling information and software using what's now become the "Ask Formula" as taught in this book.
Since then, Ryan has used the Ask formula to help build multi-million dollar businesses in 23 different industries, generating over $100 million dollars in sales in the process. Today, he and his team offer training, consulting, and implementation services for entrepreneurs and businesses at all levels.
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Top Customer Reviews
I have a degree in English Literature and Creative Writing from NYU, and I’ve been writing copy professionally for over 7 years. I’ve seen the face of internet marketing change quite a bit, from long form text-on-a-page sales copy, to video sales letters, to new waves in design and optimization.
So what’s next? After reading this book, I’m thinking it’s going to be survey funnels.
When I started reading, I thought, “oh this book is going to be another ‘marketing blueprint’ that doesn’t actually reveal the whole blueprint.” As soon as I got to part 2 of the book, I saw that I was wrong, and that this was something else entirely.
At every step, everything Levesque writes in this book makes perfect sense--the kind of things you wish you had thought of yourself, but once you know them will change the way you think about marketing. Its “simple genius” is so brilliant and so applicable that I began seeing the Ask formula everywhere I turned. What was really eye-opening for me was the specific questions and types of surveys you should be using--not what I would have expected. I even recommended the book spontaneously to three of my clients.
While the first part of the book, the personal story, was engaging and interesting enough, when I got to the second part I literally could not put my Kindle down. I almost wished that the first part was shorter, but then I realized that it did a good job of putting the whole formula in context.
Anyone who’s at all involved in marketing or business (online and offline) should read this book. It’s one of those “paradigm shift” books that gives you a whole new perspective on what you do and how to do it better and more effectively. And at $7 for the kindle edition? It’s really a no-brainer. Highly recommended!
After learning of Ryan back in March 2014, I had witnessed a presentation he gave about the power of using funnels in a strategic way to not only build a large list of responsive prospects, but also for making tons of sales, based on giving people exactly what they'd asked for.
I decided to get the book because I already believed in Ryan 100% and wanted to support him, and really had very little intention of reading it, thinking I already knew what it was all about, but I have to be honest...
I couldn't help but open it up and start thumbing through it, and now after reading through just a couple of the chapters, so far, I'm fired up all over again, just like that day I first saw his presentation, because it's simplified the entire process for me, and makes me want to jump in and create my own funnel, based on his "ask formula" (and I am).
Don't hesitate at all to grab this book, because he not only talks the talk, but he really WALKS THE WALK, having been successful in multiple niches, deploying his "ask formula" for numerous clients, to the tune of millions in profits and email subscribers.
As far as results go, even though I haven't personally implemented the strategies in his course (yet), because my focus has been entirely on working with my client's marketing funnels, I've seen countless reports of his students' real success stories, many of whom I personally know, from within his high-level mastermind group that we belong to.
I've also heard nothing but solid things from others who have taken his training, and that says a lot, because I hear the good and the bad about experts and "gurus" in our industry, believe me... and his reputation is impeccable.
The only "less than positive" thing I can think of to mention might be to be aware that he shares a considerable amount about what's happened in his life before getting into the meat of the "how to" portion of the book (just a chapter or two), but I truly believe reading his story will make what he teaches make SO much more sense, because of where he came from, the challenges he faced, and how that led to the REASON for creating these ask campaigns in the first place.
That's all I can think of, though... this is just a fantastic book that Ryan has created for all of us, as marketers, to not just read and put on a shelf... but to actually IMPLEMENT in our businesses to achieve results similar to what he's proven to achieve.
Ryan's "Ask" book gets my highest recommendation. Not just because of the solid principles and strategies he teaches, but because of my personal belief in Ryan as not only a true thought leader in our industry, but who is also just a solid person who authentically cares about making a positive impact on the world through sharing what has worked, consistently, for him and his clients.
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And part 2 is the existing method used to sell "information products" via the software of...Read more