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Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level Paperback – April 21, 2015
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About the Author
In 2008, armed with nothing but a $450 laptop, an Ivy-League background in neuroscience, and an insatiable curiosity to understand why people buy...
Ryan Levesque left a lucrative career on Wall Street and later in Shanghai, China to launch a multimillion dollar online publishing business selling information and software using what's now become the "Ask Formula" as taught in this book.
Since then, Ryan has used the Ask formula to help build multi-million dollar businesses in 23 different industries, generating over $100 million dollars in sales in the process. Today, he and his team offer training, consulting, and implementation services for entrepreneurs and businesses at all levels.
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Ryan thinks at a different level than anyone else I've met in business, and his insight, intuition, and systems are responsible for massive success of multiple clients in multiple markets. Perhaps even more telling, he implements all these things in his own businesses and gets the same results - meaning he practices what he preaches and what you'll learn in this book isn't theory, it's a battle-tested field manual on how to take your business to the next level.
Buy it, you won't be disappointed!
I have owned and operated 8 different businesses over the last 40 years and wish I had had this book in my hands in the beginning.
The title "Ask." threw me off at first and almost didn't purchase the book but I am certainly glad I did.
This book (survey funnel, deep dive, etc.) helped improve my understanding of my customers and clients at a deeper level and Is shaping my present and future marketing.
My suggestion to future buyers is to not just read it but "Take Action" and apply the steps ... It is worth it!
I've come across way too many books that were rehashes of the same old things.
This is not one of them.
Maybe it’s his background as a neuroscientist, but Ryan has a very refreshing take on marketing and psychology and he applies this in the way he builds his funnel methodology.
Even if he only gave you the concepts behind his methods, this book would be awesome. But Ryan takes it a step further and really breaks it down piece by piece.
For me, the biggest take away was the fascinating approach of his deep dive surveys. A lot of the methods out there shy away from really engaging your customers for fear of losing them. Ryan shows why that’s a backwards way of looking at things and gives you the tools to refine your marketing and your customer profiles in very profitable ways.
I also appreciate the fact that the book isn’t a huge sales pitch. He does mention some of his other courses and software, but they don’t dominate the book like some ‘sales letters in disguise’ that I have read.
I highly recommend this book, it’s definitely worth the read and one of the best marketing books I’ve read in several years.
1. Buy this book so I can then tell you all the things I want to up sell you on that will really help you. This can be seen with a lot of diet and exercise books.
2. This book is a rehash of stuff that a Google search could easily tell you in a tenth of the pages.
3. The ones that have a good idea, but could be explained in pamphlet. Then there is 100 pages of autobiography or self indulgence that can run the gamut from entertaining to painful.
4. The truly interesting books that teach you some thing new in the right form and leave you thinking.
Ask by Ryan Levesque, ultimately is a number 4, but there is also a sizable chunk of number 3 and a smattering but not distracting amount of number 1. The autobiographical portions of the book were probably distributed 30% interesting, 40% why is this in here, and 30% come on Ryan find an editor. That all said and as a warning, the second part of the book I really felt was useful, thought provoking, and a good framework to think about starting and segmenting a new business. I found myself taking notes and thinking of ways to implement.
I'd be interested to see what and if he publishes a second book or if this is a calling card for a coaching or speaking career.
One final thing is his case studies were real businesses, so many times internet marketing case studies use as examples "clients" who are seemingly in the same space as what is being marketing. Become a better copywriter so you can host webinars to promote your podcast for your blog on becoming a better copywriter.
Most recent customer reviews
I made a very big mistake in signing up for Ryan Levesque's Ask Method Masterclass 2.0.Read more