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Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level Paperback – April 21, 2015
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About the Author
In 2008, armed with nothing but a $450 laptop, an Ivy-League background in neuroscience, and an insatiable curiosity to understand why people buy...
Ryan Levesque left a lucrative career on Wall Street and later in Shanghai, China to launch a multimillion dollar online publishing business selling information and software using what's now become the "Ask Formula" as taught in this book.
Since then, Ryan has used the Ask formula to help build multi-million dollar businesses in 23 different industries, generating over $100 million dollars in sales in the process. Today, he and his team offer training, consulting, and implementation services for entrepreneurs and businesses at all levels.
Top customer reviews
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Seth Godin changed advertising forever when he invented “permission marketing”. Instead of annoying potential customers by interrupting them with advertising, the new focus became to establish a relationship, to teach and to inform. But the message they would receive still would be the same for every customer on the list.
“Ask” presents a fundamentally different way of marketing: by asking your consumers what they needs are and what they want you can personalize your marketing message – and the product you offer them. This is not only a radical change in marketing; it’s not just a sneaky sales technique. This new method actually helps you to serve your consumers better and to offer them what they need. In that way, it will benefit marketers and consumers the same, resulting in more sales and happier consumer.
The first part of the book tells the personal story of Ryan Levesque – it’s very inspirational and shows how this entrepreneur gave up a comfortable life in a well-paid corporate job to set up his own business. The second part explains the “how to” of survey funnels and how to implement them into your business, with clear step-by-step instructions.
Ryan is a specialist in optimizing sales conversions for his clients and he has implemented survey funnels in a wide variety of marets.
I think that anyone working in marketing or advertising can profit from this book. 5 Stars and Highly Recommended!
ASK is also a book that shows you step by step how to skyrocket sales, build a raving fanbase and rabid email list, and get your sales process running on autopilot.
Ryan backs up his claims with actual stats and live funnel data and metrics. He also reveals tests that bombed, and why. Ryan shows you in great detail HOW to structure and implement his ASK formula. Not only that, but he spoon feeds you proven, high converting word for word scripts and templates for your videos, emails, landing pages, and surveys.
What I love about this book (more like a blueprint) are the REASONS WHY the ASK formula works in each step of the funnel and the psychology behind it. It's obvious Ryan tests his stuff like a mad scientist...and enjoys it.
Further, I subscribed to his email list and when I unsubscribed he upped the amount of emails he was sending! That is so shady. I don't like supporting people without integrity and won't be buying anything from Ryan in the future.
The tricky part is "how" you ask them - and that's the secret sauce.
Levesque has mastered 23 niche markets by developing a methodology of using surveys and quizzes with his customer base to develop and grow his businesses and audiences. The fascinating part of the book is his methodology on how he puts words and concepts in front of his customers helping them verbalize what they really want. This method makes him appear to know the customer even better than the customer knows him/herself creating a rabid following.
Note: there is a course for those who want to truly become expert at this, but the book doesn't hold back. There is plenty of information here.
Most recent customer reviews
The next 120 pages are a step-by-step walkthrough of him applying introductory...Read more