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Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level Paperback – April 21, 2015
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About the Author
In 2008, armed with nothing but a $450 laptop, an Ivy-League background in neuroscience, and an insatiable curiosity to understand why people buy...
Ryan Levesque left a lucrative career on Wall Street and later in Shanghai, China to launch a multimillion dollar online publishing business selling information and software using what's now become the "Ask Formula" as taught in this book.
Since then, Ryan has used the Ask formula to help build multi-million dollar businesses in 23 different industries, generating over $100 million dollars in sales in the process. Today, he and his team offer training, consulting, and implementation services for entrepreneurs and businesses at all levels.
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Top customer reviews
If you are not doing surveys, start. This book will help you with techniques and orders of processes very well. Not so much in psychology behind surveys, but for starters very good.
I started with the second part of the book that contains the formula. I was able to apply it within a day in my business and see some results. Then I felt something is missing and read the first part of the book for the backstory. However for me, as an advanced "surveyor" I still feel there is something missing. Maybe more details, more examples. Maybe small details that are missing: For example there is the body of the email you should send. However I know the most important thing is the subject line of the email to get it opened. And there is sometimes only one, sometimes there is no recommendation on that. I would welcome like 5 subjects that Ryan tested and why he thinks those work and others don't.
There are also links to a bonus section that you can access online. Some of the bonuses are perfect. Like the one that shows you all of the questions and how it looks online. However some things are missing there too, mainly those that are missing in the book too (subjects anyone?).
Conclusion: I would recommend the book to anyone selling anything online or offline. If you are doing surveys already, you can get some insights too. However don't expect that the book will get you all of the answers or to be a complete guide to the galaxy of survey making. Sometimes you feel like the author gives you 100 % of the know-how, sometimes you feel there is missing something. And rightly so. There are links to products from Ryan or others that can help you further, but expect it to cost 10-100x more than this book. You get what you pay for – a guide of what worked for him in the past, made him millions, took years to develop and he tries to transfer those years of knowledge gaining on the reader within few hours. If I was writing it, I would go deeper. Also expect him to offer you his software (I would do it too). ;)
I have a degree in English Literature and Creative Writing from NYU, and I’ve been writing copy professionally for over 7 years. I’ve seen the face of internet marketing change quite a bit, from long form text-on-a-page sales copy, to video sales letters, to new waves in design and optimization.
So what’s next? After reading this book, I’m thinking it’s going to be survey funnels.
When I started reading, I thought, “oh this book is going to be another ‘marketing blueprint’ that doesn’t actually reveal the whole blueprint.” As soon as I got to part 2 of the book, I saw that I was wrong, and that this was something else entirely.
At every step, everything Levesque writes in this book makes perfect sense--the kind of things you wish you had thought of yourself, but once you know them will change the way you think about marketing. Its “simple genius” is so brilliant and so applicable that I began seeing the Ask formula everywhere I turned. What was really eye-opening for me was the specific questions and types of surveys you should be using--not what I would have expected. I even recommended the book spontaneously to three of my clients.
While the first part of the book, the personal story, was engaging and interesting enough, when I got to the second part I literally could not put my Kindle down. I almost wished that the first part was shorter, but then I realized that it did a good job of putting the whole formula in context.
Anyone who’s at all involved in marketing or business (online and offline) should read this book. It’s one of those “paradigm shift” books that gives you a whole new perspective on what you do and how to do it better and more effectively. And at $7 for the kindle edition? It’s really a no-brainer. Highly recommended!