Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level Paperback – April 21, 2015
All Books, All the Time
Read author interviews, book reviews, editors picks, and more at the Amazon Book Review. Read it now
Frequently bought together
Customers who bought this item also bought
About the Author
In 2008, armed with nothing but a $450 laptop, an Ivy-League background in neuroscience, and an insatiable curiosity to understand why people buy...
Ryan Levesque left a lucrative career on Wall Street and later in Shanghai, China to launch a multimillion dollar online publishing business selling information and software using what's now become the "Ask Formula" as taught in this book.
Since then, Ryan has used the Ask formula to help build multi-million dollar businesses in 23 different industries, generating over $100 million dollars in sales in the process. Today, he and his team offer training, consulting, and implementation services for entrepreneurs and businesses at all levels.
Top customer reviews
This book is gold. I first listed to this on audible on a road trip. I couldn't wait to get back to start implementing what I had learned. Incredible.
I picked up the paperback so I could easily reference and write notes.
What I gained from this book was a game changer. I implemented the system and I learned things about my market that I would have never guessed. I had been leaving so much money on the table without that knowledge. Now, not only was I able to boost sales of my original product, but I'm also developing products to fill in the holes in my market I previously didn't know existed. It's kept me busy. And it's completely changed my business.
The tricky part is "how" you ask them - and that's the secret sauce.
Levesque has mastered 23 niche markets by developing a methodology of using surveys and quizzes with his customer base to develop and grow his businesses and audiences. The fascinating part of the book is his methodology on how he puts words and concepts in front of his customers helping them verbalize what they really want. This method makes him appear to know the customer even better than the customer knows him/herself creating a rabid following.
Note: there is a course for those who want to truly become expert at this, but the book doesn't hold back. There is plenty of information here.
Some are good, many are not.
So when I say that Ask is amazing, that's serious.
If you read and implement the information from just one book this year, allow yourself to make this that one.
The first third of the book is the compelling story of Ryan's transition from corporate drone into something amazing. He shows how one man can take life by the horns and become the master of his own destiny. His transition is inspiring and shows that you don't need to have a war chest of tens of thousands of dollars to start an online business...you just need faith in yourself and dedication. If you put in enough time and follow the correct mentors, success is achievable.
Ryan is a mentor you should follow.
I grabbed this book as several of the amazing copywriters I have relationships with kept recommending it to me. Unlike most marketing books out there, I didn't get bored after a few pages. This isn't a big picture book with one theme. This guide has actionable steps that you can follow immediately to build or improve your sales process. Being told to use surveys is nothing new and a few reviewers have harped on that, but what they are completely missing is the deep psychology of how Ryan designs and implements his surveys.
If you read one book on marketing in the next ten years, it should be this book.