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Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level Paperback – April 21, 2015
"Enlightenment Now: The Case for Reason, Science, Humanism, and Progress"
Is the world really falling apart? Is the ideal of progress obsolete? Cognitive scientist and public intellectual Steven Pinker urges us to step back from the gory headlines and prophecies of doom, and instead, follow the data: In seventy-five jaw-dropping graphs, Pinker shows that life, health, prosperity, safety, peace, knowledge, and happiness are on the rise. Learn more
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About the Author
In 2008, armed with nothing but a $450 laptop, an Ivy-League background in neuroscience, and an insatiable curiosity to understand why people buy...
Ryan Levesque left a lucrative career on Wall Street and later in Shanghai, China to launch a multimillion dollar online publishing business selling information and software using what's now become the "Ask Formula" as taught in this book.
Since then, Ryan has used the Ask formula to help build multi-million dollar businesses in 23 different industries, generating over $100 million dollars in sales in the process. Today, he and his team offer training, consulting, and implementation services for entrepreneurs and businesses at all levels.
Top customer reviews
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The beginning chapters: If the purpose of reading this book is to know how to sell or create surveys better, then no one cares about the personal background of the author in much detail, desperate and frustrated to see the link between his struggle and the book (after all, levesque has already supposed to nailed the ASK formula when he got sick. Not much of a revelation or story builder for the readers). Levesque dedicated half of the book mentioning how great the book is but nothing about the methodology itself. It's really bad taste and offers a horrible blow to the credibility of the book (no one should to go such inapproaporate length to talk about how good the book is in that very book).
Also, the graphics of the excel documents in the book are way too tiny to be eligible. And the Information there is supposed to be important. It's just a very careless mistake throughout the book.
I'm not going to criticuze yet the methodology of the survey making methods myself, but the sentences in general are very repetitive, self-aggrandizing, and it's really hard to extrapolate the theory and apply to individual business as his theory is in general very narrowly discussed and based too focused on his own personal case studies.
Just spent $9 on the book and found out they offer the book for free online. But his official website (and the bonus materials he mentions in the book) is nowhere to be found. Fishy.
ASK is also a book that shows you step by step how to skyrocket sales, build a raving fanbase and rabid email list, and get your sales process running on autopilot.
Ryan backs up his claims with actual stats and live funnel data and metrics. He also reveals tests that bombed, and why. Ryan shows you in great detail HOW to structure and implement his ASK formula. Not only that, but he spoon feeds you proven, high converting word for word scripts and templates for your videos, emails, landing pages, and surveys.
What I love about this book (more like a blueprint) are the REASONS WHY the ASK formula works in each step of the funnel and the psychology behind it. It's obvious Ryan tests his stuff like a mad scientist...and enjoys it.
The tricky part is "how" you ask them - and that's the secret sauce.
Levesque has mastered 23 niche markets by developing a methodology of using surveys and quizzes with his customer base to develop and grow his businesses and audiences. The fascinating part of the book is his methodology on how he puts words and concepts in front of his customers helping them verbalize what they really want. This method makes him appear to know the customer even better than the customer knows him/herself creating a rabid following.
Note: there is a course for those who want to truly become expert at this, but the book doesn't hold back. There is plenty of information here.
Most recent customer reviews
The next 120 pages are a step-by-step walkthrough of him applying introductory...Read more