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Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level Paperback – April 21, 2015

4.3 out of 5 stars 1,104 ratings

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Editorial Reviews

About the Author

In 2008, armed with nothing but a $450 laptop, an Ivy-League background in neuroscience, and an insatiable curiosity to understand why people buy...

Ryan Levesque left a lucrative career on Wall Street and later in Shanghai, China to launch a multimillion dollar online publishing business selling information and software using what's now become the "Ask Formula" as taught in this book.

Since then, Ryan has used the Ask formula to help build multi-million dollar businesses in 23 different industries, generating over $100 million dollars in sales in the process. Today, he and his team offer training, consulting, and implementation services for entrepreneurs and businesses at all levels.

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Product details

  • Publisher ‏ : ‎ Dunham Books (April 21, 2015)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 216 pages
  • ISBN-10 ‏ : ‎ 1939447720
  • ISBN-13 ‏ : ‎ 978-1939447722
  • Item Weight ‏ : ‎ 9.3 ounces
  • Dimensions ‏ : ‎ 5.5 x 0.54 x 8.5 inches
  • Customer Reviews:
    4.3 out of 5 stars 1,104 ratings

About the author

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Ryan Levesque is the CEO of The ASK Method® Company and author of the #1 National Best-Selling book, ASK – as featured by Inc. Magazine as their #1 Marketing Book of the Year and by Entrepreneur Magazine as their #2 Must-Read Book.

The ASK Method® Company was ranked #462 on the 2017 Inc. 500 List and named the #7 Fastest Growing Company in Austin, TX. Ryan is also CEO & co-founder of bucket.io™ – the leading marketing funnel software entrepreneurs are using to build interactive quizzes, assessments, and surveys to segment their audience into buckets and create a tailored buying experience online.

Ryan lives in Austin, TX with his wife and 2 boys.

Visit https://askmethod.com and https://bucket.io for more details.

Customer reviews

4.3 out of 5 stars
4.3 out of 5
1,104 global ratings

Top reviews from the United States

Reviewed in the United States 🇺🇸 on April 10, 2017
47 people found this helpful
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Reviewed in the United States 🇺🇸 on April 22, 2015
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5.0 out of 5 stars Your sales funnel is like a leaky bucket, and its leaking money.
By Yassin Shaar on April 22, 2015
If you have an offer that is proven to convert & you just can't seem to get a bump in your sales conversions (regardless of what you test), then grabbing this book and APPLYING the strategies Ryan reveals in it will most probably give you a big boost (especially if you don't do much segmentation in your funnel at the moment).

You see, I have always been good at putting together average sales funnels, you know what i'm talking about, the typical squeeze page => email sequence => sales page type of funnel, but I always seem to plateau after a couple of rounds of A/B testing.

I knew I was missing on something because no matter what headline I test, or how long my email sequence is, or what type guarantee I have on the sales page etc... i can't figure out why I just can't seem to squeeze more money out of my funnels. What am i missing!!!

Long story short, I came across Ryan's material where he talks about something he calls the "deep dive survey" process, its a type of "pre-funnel' work he does BEFORE he starts building out a funnel or enters a market (he dives into the specifics of it in the book).

After I implemented this technique I fond out that i was attracting about 5 different customer segments, and each segment described their challenge very differently than the way I was talking about it in my marketing!

The problem?

My funnel was “leaking” prospects because the messaging was so broad it didn’t resonate with most of the customer segments. I was missing the mark.

To put it in perspective, I’m in the real estate space. In my marketing, I was talking the SAME way to a new married couple looking to buy a house in the city, just as i was to someone who’s looking to retire and wanting to move to the suburbs & spend the rest of his days with a peace of mind. BIG mistake!

You might be thinking “Dah, of course you should have different messaging!”. But THATS how most funnels are built today. Buck gets ten you won’t find more than 1 out of 20 funnels doing ANY type of front-end segmentation. Most of them have one message speaking to all of their customer segments.

Anyhow, so with the deep dive survey i have identified exactly who my customers segments are, the language they use and most importantly the different challenges/concerns/frustrations each has.

Now I’m able to craft unique sales messages that speaks to different customer segments in way they can identify with.

I got so excited about this, but only to find out that I had no way to effortlessly match the right message with the right customer segment without putting up a landing page for EACH customer segment and figure out a way to split the traffic etc... (which is a pain in the you know what)

This is when I came across the next two pieces of the formula which Ryan calls "The prospect discovery landing page" & "The micro commitment bucket survey". Those are two advanced techniques where you get your prospects to self-select and enter into the right sales funnel that is relevant to them off of ONE landing page (Ryan covers this on chapter 14 & 15 I believe. Super smart!)

With that, i now have a way to segment my customers into different custom tailored funnels without putting up gazillion landing pages and getting stuck dealing with complicated tech stuff.

If you have done ANY type segmentation before, you know the type of lifts you can get from doing stuff like this.

After all was done and implemented, I took my funnel in the real estate space that was in the red, to over $25,000 in less than 12 weeks (with a 40% profit margin).

This is not another thinly-disguised IM sales letter. Its full of insights and strategies you can put in action TODAY to increase your sales conversions.

This book (and anything Ryan teaches) gets my highest recommendation.
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Liz Yardley
5.0 out of 5 stars Practical, hands-on stuff that you can do today to enhance your business
Reviewed in the United Kingdom 🇬🇧 on December 12, 2021
One person found this helpful
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Federico
5.0 out of 5 stars Great content and examples
Reviewed in the United Kingdom 🇬🇧 on August 6, 2018
6 people found this helpful
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Andy
1.0 out of 5 stars The guide to spamming from the guy who won't stop spamming you (Doesn't care about GDPR)
Reviewed in the United Kingdom 🇬🇧 on December 17, 2021
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1.0 out of 5 stars The guide to spamming from the guy who won't stop spamming you (Doesn't care about GDPR)
Reviewed in the United Kingdom 🇬🇧 on December 17, 2021
I friend recommended this book. I foolishly went to look at the additional online material mentioned at the start. Within minutes I getting bombarded with endless emails that I CANNOT unsubscribe from (it informs you that your information cannot be removed). Don't make the same mistake. Snake oil sales.
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Stephen
5.0 out of 5 stars Real substance
Reviewed in the United Kingdom 🇬🇧 on August 26, 2016
2 people found this helpful
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Volkan
3.0 out of 5 stars Save your time
Reviewed in the United Kingdom 🇬🇧 on April 13, 2021
One person found this helpful
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