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Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level Paperback – April 21, 2015

by Ryan Levesque (Author)

600 customer reviews

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"What Ryan Levesque has done is give you the art and the science behind figuring out EXACTLY what your prospects want... and then delivering it via an incredibly effective sales process. Buy this book and put the formula to work in your business - the results speak for themselves."
- Jeff Walker, #1 NY Times bestselling author of "Launch"

"I am going to put the brilliant advice Ryan presents in Askto work immediately. This is the most innovative, practical and useful business book I have read in years."
- Reid Tracy, CEO Hay House, Inc.

"Before you finish the first third of the book, you'll be eager to jump ahead and implement his process immediately - it's that powerful!"
- Annie Hyman Pratt, former CEO of The Coffee Bean and Tea Leaf and CEO of IMPAQ Entrepreneur Business Execution Systems

"Ask may be the most important book written for anyone who sells products or services directly to consumers since Breakthrough Advertising was published in 1966. Ryan Levesque will go down in history as the marketer who used his background to change the way products and services are sold online."
- Brian Kurtz, Business Builder of Boardroom, Inc. and Serial Direct Marketer

THE “MIND-READING” SYSTEM THAT IS REVOLUTIONIZING ONLINE BUSINESS

Do you know how to find out what people really want to buy?
(Not what you think they want, not what they say they want, but what they really want?)

The secret is asking the right questions - and the right questions are not what you might expect.

Ask is based on the compelling premise that you should NEVER have to guess what your prospects and customers are thinking. The Ask Formula revealed in this book has been used to help build multi-million dollar businesses in 23 different industries, generating over $100 million dollars in sales in the process.

You ‘ll discover why the Ask Formula is arguably THE most powerful way to discover EXACTLY what people want to buy and how to give it to them - and in a way that makes people fall in love with you and your company.

In this tell-all book, expert online marketer Ryan Levesque (featured in CNBC, Yahoo Finance, The Miami Herald, The San Francisco Chronicle, Mass Market Retailer, Bloomberg Businessweek and more) turns everything you know about customer surveys on its head.

You ‘ll discover how Ryan Levesque developed his proven system for creating survey-based, customized sales funnels. And you ‘ll also learn how YOU can implement the same system in your own business - no matter your market. The Ask Formula blueprint is laid out in clear and detailed steps for anyone to use and adapt.

Whether you ‘re an aspiring Internet entrepreneur, advanced online marketer, or established business owner, this book will both inspire you and show you how to skyrocket your online income - while creating a mass of raving fans in the process - simply by asking the right questions in a surprisingly different way. For people looking to scale up their business, Askwill utterly transform how you think about consumer behavior and selling online.

For example, you ‘ll learn:

How to increase your income by 36% by asking potential customers this slightly unusual 4 word question.
Why most businesses are doing surveys all wrong (and the one question you should NEVER be asking your prospects)
And much, much more…

Discover for yourself why leading marketers all use and recommend the Ask formula.

"Investigation based sales is the most profitable type of selling. Ryan Levesque explains how to utilize this powerful technique beautifully in his book ASK."
- James Schramko, SuperFastBusiness.com

Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level

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About the Author

In 2008, armed with nothing but a $450 laptop, an Ivy-League background in neuroscience, and an insatiable curiosity to understand why people buy...

Ryan Levesque left a lucrative career on Wall Street and later in Shanghai, China to launch a multimillion dollar online publishing business selling information and software using what's now become the "Ask Formula" as taught in this book.

Since then, Ryan has used the Ask formula to help build multi-million dollar businesses in 23 different industries, generating over $100 million dollars in sales in the process. Today, he and his team offer training, consulting, and implementation services for entrepreneurs and businesses at all levels.

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Product details

Paperback: 160 pages
Publisher: Dunham Books; 1st edition (April 21, 2015)
Language: English
ISBN-10: 1939447720
ISBN-13: 978-1939447722
Product Dimensions: 5.4 x 0.7 x 8.4 inches
Shipping Weight: 8.8 ounces (View shipping rates and policies)
Average Customer Review: 4.3 out of 5 stars See all reviews (600 customer reviews)
Amazon Best Sellers Rank: #3,869 in Books (See Top 100 in Books)
- #2 in Books > Business & Money > Marketing & Sales > Marketing > Direct
- #12 in Books > Business & Money > Marketing & Sales > Consumer Behavior
- #15 in Books > Business & Money > Marketing & Sales > Marketing > Web Marketing

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Top customer reviews

Upsells, upsells, upsells!

ByLove to Shopon August 19, 2016

Format: PaperbackVerified Purchase

This is yet another book that is disturbingly perpetuating the epidemic you see in marketing books on Amazon these days. Upsells. The book is full of references to the author's paid software, course and mastermind group. It skims over the details and is simply a lead on to the ultra expensive stuff the author sells. The material is somewhat useful, but what with having to skip over upsells every other page, you won't get much benefit out of it. Until of course you buy the upsells. Did I say upsells?

11 comment 92 people found this helpful. Was this review helpful to you?YesNo

Advanced selling technique overview

ByMartin Miklason September 24, 2015

Format: Kindle EditionVerified Purchase

Already doing surveys in your business? This book will be a little help for you to tweak your process. Don't expect deep and detailed instructions and examples. I am doing surveys many years and thanks to this book I was able to modify them a little. The book also helped me to understand why consumers answer and react to one kind of surveys and don't to another one.

If you are not doing surveys, start. This book will help you with techniques and orders of processes very well. Not so much in psychology behind surveys, but for starters very good.

I started with the second part of the book that contains the formula. I was able to apply it within a day in my business and see some results. Then I felt something is missing and read the first part of the book for the backstory. However for me, as an advanced "surveyor" I still feel there is something missing. Maybe more details, more examples. Maybe small details that are missing: For example there is the body of the email you should send. However I know the most important thing is the subject line of the email to get it opened. And there is sometimes only one, sometimes there is no recommendation on that. I would welcome like 5 subjects that Ryan tested and why he thinks those work and others don't.

There are also links to a bonus section that you can access online. Some of the bonuses are perfect. Like the one that shows you all of the questions and how it looks online. However some things are missing there too, mainly those that are missing in the book too (subjects anyone?).

Conclusion: I would recommend the book to anyone selling anything online or offline. If you are doing surveys already, you can get some insights too. However don't expect that the book will get you all of the answers or to be a complete guide to the galaxy of survey making. Sometimes you feel like the author gives you 100 % of the know-how, sometimes you feel there is missing something. And rightly so. There are links to products from Ryan or others that can help you further, but expect it to cost 10-100x more than this book. You get what you pay for – a guide of what worked for him in the past, made him millions, took years to develop and he tries to transfer those years of knowledge gaining on the reader within few hours. If I was writing it, I would go deeper. Also expect him to offer you his software (I would do it too). ;)

0Comment 9 people found this helpful. Was this review helpful to you?YesNo

I Actually Shouted “This is Genius!” While Reading This Book

ByDWon April 21, 2015

Format: Kindle EditionVerified Purchase

This is the first book I’ve bought from Amazon that I feel compelled to review, and here’s why:

I have a degree in English Literature and Creative Writing from NYU, and I’ve been writing copy professionally for over 7 years. I’ve seen the face of internet marketing change quite a bit, from long form text-on-a-page sales copy, to video sales letters, to new waves in design and optimization.

So what’s next? After reading this book, I’m thinking it’s going to be survey funnels.

When I started reading, I thought, “oh this book is going to be another ‘marketing blueprint’ that doesn’t actually reveal the whole blueprint.” As soon as I got to part 2 of the book, I saw that I was wrong, and that this was something else entirely.

At every step, everything Levesque writes in this book makes perfect sense--the kind of things you wish you had thought of yourself, but once you know them will change the way you think about marketing. Its “simple genius” is so brilliant and so applicable that I began seeing the Ask formula everywhere I turned. What was really eye-opening for me was the specific questions and types of surveys you should be using--not what I would have expected. I even recommended the book spontaneously to three of my clients.

While the first part of the book, the personal story, was engaging and interesting enough, when I got to the second part I literally could not put my Kindle down. I almost wished that the first part was shorter, but then I realized that it did a good job of putting the whole formula in context.

Anyone who’s at all involved in marketing or business (online and offline) should read this book. It’s one of those “paradigm shift” books that gives you a whole new perspective on what you do and how to do it better and more effectively. And at $7 for the kindle edition? It’s really a no-brainer. Highly recommended!

22 comments 222 people found this helpful. Was this review helpful to you?YesNo

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Most recent customer reviews

Engaging but technical in places

I wanted to like this book more than I did. I enjoyed the personal story, but I found the second half explaining the methodology far too technical.Read more

Published 3 days ago by Julie

Filled with good reminders.

Filled with good reminders...especially on how to up sell your own products. LOADS of up-sells written into the book.Read more

Published 4 days ago by Zack Gilmore

Must Read!

If and ONLY if you are serious about being in business, you must read and implement these techniques to fully understand your ideal client, effectively communicate, and deliver...Read more

Published 6 days ago by J. Gregory Wright

Like a fiction, full of upsells and no real value.

How do you write a book about a methodology which can essentially be summarized in a line and explained in a paragraph?Read more

Published 13 days ago by Raj

Great book!

Great book. I really feel this book will get me over the hump. I am grateful Ryan wrote this book. I feel he presented the process in a way that allows for a person to implement...Read more

Published 18 days ago by Gerald J Woods

Systematic

A comprehensive guide to getting online. From identifying the potential customers in your niche, to communicating and via logging with paid customers. Ask gives you the basic.Read more

Published 23 days ago by David D.

Great info. Great guy.

Published 28 days ago by P. Hayes

So simple

This is a must read book for anyone looking to do marketing with their business. It teaches you how to make your niche the best it can be.Read more

Published 1 month ago by Amazon Customer

Two Stars

ALL this book is about is survey funnels and basically an autobiography of the author's life.

Published 1 month ago by Amazon Customer

Really a great book. Lots of real examples and real world ...

Really a great book. Lots of real examples and real world applications. Clearly written and easy to implement recommendations.

Published 1 month ago by Shannon Evans

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