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Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level Paperback – April 21, 2015

by Ryan Levesque (Author)

607 customer reviews

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"What Ryan Levesque has done is give you the art and the science behind figuring out EXACTLY what your prospects want... and then delivering it via an incredibly effective sales process. Buy this book and put the formula to work in your business - the results speak for themselves."
- Jeff Walker, #1 NY Times bestselling author of "Launch"

"I am going to put the brilliant advice Ryan presents in Askto work immediately. This is the most innovative, practical and useful business book I have read in years."
- Reid Tracy, CEO Hay House, Inc.

"Before you finish the first third of the book, you'll be eager to jump ahead and implement his process immediately - it's that powerful!"
- Annie Hyman Pratt, former CEO of The Coffee Bean and Tea Leaf and CEO of IMPAQ Entrepreneur Business Execution Systems

"Ask may be the most important book written for anyone who sells products or services directly to consumers since Breakthrough Advertising was published in 1966. Ryan Levesque will go down in history as the marketer who used his background to change the way products and services are sold online."
- Brian Kurtz, Business Builder of Boardroom, Inc. and Serial Direct Marketer

THE “MIND-READING” SYSTEM THAT IS REVOLUTIONIZING ONLINE BUSINESS

Do you know how to find out what people really want to buy?
(Not what you think they want, not what they say they want, but what they really want?)

The secret is asking the right questions - and the right questions are not what you might expect.

Ask is based on the compelling premise that you should NEVER have to guess what your prospects and customers are thinking. The Ask Formula revealed in this book has been used to help build multi-million dollar businesses in 23 different industries, generating over $100 million dollars in sales in the process.

You ‘ll discover why the Ask Formula is arguably THE most powerful way to discover EXACTLY what people want to buy and how to give it to them - and in a way that makes people fall in love with you and your company.

In this tell-all book, expert online marketer Ryan Levesque (featured in CNBC, Yahoo Finance, The Miami Herald, The San Francisco Chronicle, Mass Market Retailer, Bloomberg Businessweek and more) turns everything you know about customer surveys on its head.

You ‘ll discover how Ryan Levesque developed his proven system for creating survey-based, customized sales funnels. And you ‘ll also learn how YOU can implement the same system in your own business - no matter your market. The Ask Formula blueprint is laid out in clear and detailed steps for anyone to use and adapt.

Whether you ‘re an aspiring Internet entrepreneur, advanced online marketer, or established business owner, this book will both inspire you and show you how to skyrocket your online income - while creating a mass of raving fans in the process - simply by asking the right questions in a surprisingly different way. For people looking to scale up their business, Askwill utterly transform how you think about consumer behavior and selling online.

For example, you ‘ll learn:

How to increase your income by 36% by asking potential customers this slightly unusual 4 word question.
Why most businesses are doing surveys all wrong (and the one question you should NEVER be asking your prospects)
And much, much more…

Discover for yourself why leading marketers all use and recommend the Ask formula.

"Investigation based sales is the most profitable type of selling. Ryan Levesque explains how to utilize this powerful technique beautifully in his book ASK."
- James Schramko, SuperFastBusiness.com

"There are so many great strategies in this book that will grow your business it's flat out crazy. I highly recommend Ask to every business owner that wants to increase sales and customer happiness."
- Christian Mickelsen, #1 Best Selling Author of Get Clients Today

"If you do nothing else to improve your marketing this year, you have to read Chapter 12 of Ryan Levesque's book, Ask."
- Sebastien Night, Founder, The French Marketer, #1 online business training corporation in France

Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level

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Editorial Reviews

About the Author

In 2008, armed with nothing but a $450 laptop, an Ivy-League background in neuroscience, and an insatiable curiosity to understand why people buy...

Ryan Levesque left a lucrative career on Wall Street and later in Shanghai, China to launch a multimillion dollar online publishing business selling information and software using what's now become the "Ask Formula" as taught in this book.

Since then, Ryan has used the Ask formula to help build multi-million dollar businesses in 23 different industries, generating over $100 million dollars in sales in the process. Today, he and his team offer training, consulting, and implementation services for entrepreneurs and businesses at all levels.

Paperback: 160 pages
Publisher: Dunham Books; 1st edition (April 21, 2015)
Language: English
ISBN-10: 1939447720
ISBN-13: 978-1939447722
Product Dimensions: 5.5 x 0.6 x 8.2 inches
Shipping Weight: 8.8 ounces (View shipping rates and policies)
Average Customer Review: 607 customer reviews
Amazon Best Sellers Rank: #19,522 in Books (See Top 100 in Books)
- #17 in Books > Business & Money > Marketing & Sales > Marketing > Direct
- #45 in Books > Business & Money > Marketing & Sales > Marketing > Web Marketing
- #54 in Books > Business & Money > Marketing & Sales > Consumer Behavior

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607

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Top customer reviews

Upsells, upsells, upsells!

ByLove to Shopon August 19, 2016

Format: PaperbackVerified Purchase

This is yet another book that is disturbingly perpetuating the epidemic you see in marketing books on Amazon these days. Upsells. The book is full of references to the author's paid software, course and mastermind group. It skims over the details and is simply a lead on to the ultra expensive stuff the author sells. The material is somewhat useful, but what with having to skip over upsells every other page, you won't get much benefit out of it. Until of course you buy the upsells. Did I say upsells?

22 comments 110 people found this helpful. Was this review helpful to you?YesNo

Gold

ByThe Site Mechanicson August 10, 2016

Format: Kindle EditionVerified Purchase

OK, so this is my first Amazon review. An avid reader and purhase as much as possible here for the convenience of it. Just never felt to compelled to leave a review until now.

This book is gold. I first listed to this on audible on a road trip. I couldn't wait to get back to start implementing what I had learned. Incredible.

I picked up the paperback so I could easily reference and write notes.

What I gained from this book was a game changer. I implemented the system and I learned things about my market that I would have never guessed. I had been leaving so much money on the table without that knowledge. Now, not only was I able to boost sales of my original product, but I'm also developing products to fill in the holes in my market I previously didn't know existed. It's kept me busy. And it's completely changed my business.

0Comment 4 people found this helpful. Was this review helpful to you?YesNo

How to Know More About Your Customers Than They Know About Themselves

ByAvid Readeron July 20, 2016

Format: Kindle EditionVerified Purchase

It might be obvious to business owners, but if you want to know what your customer wants you need to ask them.

The tricky part is "how" you ask them - and that's the secret sauce.

Levesque has mastered 23 niche markets by developing a methodology of using surveys and quizzes with his customer base to develop and grow his businesses and audiences. The fascinating part of the book is his methodology on how he puts words and concepts in front of his customers helping them verbalize what they really want. This method makes him appear to know the customer even better than the customer knows him/herself creating a rabid following.

Note: there is a course for those who want to truly become expert at this, but the book doesn't hold back. There is plenty of information here.

0Comment 3 people found this helpful. Was this review helpful to you?YesNo

Some are good, many are not

ByJessica Baxteron April 24, 2015

Format: PaperbackVerified Purchase

I read a lot of books... and to be precise, a lot of business books.

Some are good, many are not.

So when I say that Ask is amazing, that's serious.

If you read and implement the information from just one book this year, allow yourself to make this that one.

0Comment 7 people found this helpful. Was this review helpful to you?YesNo

Inspiring Story Of Transition Along With Groundbreaking Business Techniques

ByHenry Deanon August 10, 2016

Format: Kindle EditionVerified Purchase

Great story and background of how someone made the transition from the corporate world to leading the way in on-line marketing for corporates to individuals, revealing specific details behind the method. A revolutionary approach to ensure you meet your customers exactly where they are, providing what they really would love to have even if they could not completely articulate it. Honest revealing story of a transition along with mis-steps. Inspirational as well as practical to allow for implementation of some of these techniques.

0Comment 3 people found this helpful. Was this review helpful to you?YesNo

Interesting delivery but concepts are nothing new.

ByMr. Justin Lakeon July 18, 2016

Format: Kindle EditionVerified Purchase

Interesting concepts but nothing new in marketing its called target marketing and listening to the customers needs, however very powerful if you can implement. The reality is that it's not as easy as Ryan makes out. In my own experience I've been able to drive traffic however only a very small proportion actually filled out the surveys. Not enough to drive any great insights. I found the book is leading you to have to do sign up to do Ryan's course. If you can implement this then you will do well. I found the first half of the book painted Ryan's story from rags to riches, which is trying to make you feel sorry for Ryan. The 2nd half goes into the strategies which were quite practical but I don't believe will work in every context as it was written from the perspective of segmenting his audience to sign up to his course.

0Comment 2 people found this helpful. Was this review helpful to you?YesNo

Valuable, if you follow through and put the strategies to use

ByAmiron February 28, 2016

Format: Kindle EditionVerified Purchase

The writing was simplistic at times and definitely could have been better overall. That aside though, the information is gold, especially if you're a digital marketer or online business owner with some experience. The strategies explained in this book will save you plenty of time, money, and stress, particularly if you're entering a new market or you're launching a new product/service. Just make sure you don't skip any of the crucial steps Ryan explains. There's a reason for each of them and he lays out the logic pretty well. Overall, a good book with valuable strategies and tactics for those who'll actually follow through and put them to use.

0Comment 3 people found this helpful. Was this review helpful to you?YesNo

The only blueprint you need to grow your business

ByJonathan Greenon October 6, 2015

Format: Kindle EditionVerified Purchase

I have been making a full time living online for more than five years and reading this book made me realize just how much money I have left on the table.

The first third of the book is the compelling story of Ryan's transition from corporate drone into something amazing. He shows how one man can take life by the horns and become the master of his own destiny. His transition is inspiring and shows that you don't need to have a war chest of tens of thousands of dollars to start an online business...you just need faith in yourself and dedication. If you put in enough time and follow the correct mentors, success is achievable.

Ryan is a mentor you should follow.

I grabbed this book as several of the amazing copywriters I have relationships with kept recommending it to me. Unlike most marketing books out there, I didn't get bored after a few pages. This isn't a big picture book with one theme. This guide has actionable steps that you can follow immediately to build or improve your sales process. Being told to use surveys is nothing new and a few reviewers have harped on that, but what they are completely missing is the deep psychology of how Ryan designs and implements his surveys.

If you read one book on marketing in the next ten years, it should be this book.

0CommentWas this review helpful to you?YesNo

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Most recent customer reviews

Useful for market research

The first half of this book is about actually getting customer feedback and market research to better target your market .Read more

Published 1 day ago by Ben

Five Stars

Good reading!

Published 4 days ago by Allan Randlepp

Great stories and particularly sharing about his mother

Could not put down while reading the first half. Ryan has a way with his story telling. Great stories and particularly sharing about his mother.Read more

Published 7 days ago by Louise

I got sucked into the Ask Method sales funnel after reading this ...

I'm an idiot. I got sucked into the Ask Method sales funnel after reading this book. I spent around $2,000 for the course and it contained much of the same info that was in the...Read more

Published 7 days ago by Momof2littlepeople

Five Stars

audible reading it and so far like what I've been read.

Published 12 days ago by Mars_Diva

Interesting

Good

Published 1 month ago by Monique Botero

I am glad Ryan Levesque made these connections and turned it into ...

I've listened to ASK twice now. This is very timely for me...so, I am eating all up! I am glad Ryan Levesque made these connections and turned it into a process that can be...Read more

Published 1 month ago by Karlyn D Bunting

good

Published 2 months ago by Peter !V

Engaging but technical in places

I wanted to like this book more than I did. I enjoyed the personal story, but I found the second half explaining the methodology far too technical.Read more

Published 2 months ago by Julie

Filled with good reminders.

Filled with good reminders...especially on how to up sell your own products. LOADS of up-sells written into the book.Read more

Published 2 months ago by Zack Gilmore

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