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Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level Paperback – April 21, 2015

by Ryan Levesque (Author)

603 customer reviews

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"What Ryan Levesque has done is give you the art and the science behind figuring out EXACTLY what your prospects want... and then delivering it via an incredibly effective sales process. Buy this book and put the formula to work in your business - the results speak for themselves."
- Jeff Walker, #1 NY Times bestselling author of "Launch"

"I am going to put the brilliant advice Ryan presents in Askto work immediately. This is the most innovative, practical and useful business book I have read in years."
- Reid Tracy, CEO Hay House, Inc.

"Before you finish the first third of the book, you'll be eager to jump ahead and implement his process immediately - it's that powerful!"
- Annie Hyman Pratt, former CEO of The Coffee Bean and Tea Leaf and CEO of IMPAQ Entrepreneur Business Execution Systems

"Ask may be the most important book written for anyone who sells products or services directly to consumers since Breakthrough Advertising was published in 1966. Ryan Levesque will go down in history as the marketer who used his background to change the way products and services are sold online."
- Brian Kurtz, Business Builder of Boardroom, Inc. and Serial Direct Marketer

THE “MIND-READING” SYSTEM THAT IS REVOLUTIONIZING ONLINE BUSINESS

Do you know how to find out what people really want to buy?
(Not what you think they want, not what they say they want, but what they really want?)

The secret is asking the right questions - and the right questions are not what you might expect.

Ask is based on the compelling premise that you should NEVER have to guess what your prospects and customers are thinking. The Ask Formula revealed in this book has been used to help build multi-million dollar businesses in 23 different industries, generating over $100 million dollars in sales in the process.

You ‘ll discover why the Ask Formula is arguably THE most powerful way to discover EXACTLY what people want to buy and how to give it to them - and in a way that makes people fall in love with you and your company.

In this tell-all book, expert online marketer Ryan Levesque (featured in CNBC, Yahoo Finance, The Miami Herald, The San Francisco Chronicle, Mass Market Retailer, Bloomberg Businessweek and more) turns everything you know about customer surveys on its head.

You ‘ll discover how Ryan Levesque developed his proven system for creating survey-based, customized sales funnels. And you ‘ll also learn how YOU can implement the same system in your own business - no matter your market. The Ask Formula blueprint is laid out in clear and detailed steps for anyone to use and adapt.

Whether you ‘re an aspiring Internet entrepreneur, advanced online marketer, or established business owner, this book will both inspire you and show you how to skyrocket your online income - while creating a mass of raving fans in the process - simply by asking the right questions in a surprisingly different way. For people looking to scale up their business, Askwill utterly transform how you think about consumer behavior and selling online.

For example, you ‘ll learn:

How to increase your income by 36% by asking potential customers this slightly unusual 4 word question.
Why most businesses are doing surveys all wrong (and the one question you should NEVER be asking your prospects)
And much, much more…

Discover for yourself why leading marketers all use and recommend the Ask formula.

"Investigation based sales is the most profitable type of selling. Ryan Levesque explains how to utilize this powerful technique beautifully in his book ASK."
- James Schramko, SuperFastBusiness.com

Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level

$10.33 FREE Shipping on orders over $25. In Stock. Ships from and sold by Amazon.com. Gift-wrap available.

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Editorial Reviews

About the Author

In 2008, armed with nothing but a $450 laptop, an Ivy-League background in neuroscience, and an insatiable curiosity to understand why people buy...

Ryan Levesque left a lucrative career on Wall Street and later in Shanghai, China to launch a multimillion dollar online publishing business selling information and software using what's now become the "Ask Formula" as taught in this book.

Since then, Ryan has used the Ask formula to help build multi-million dollar businesses in 23 different industries, generating over $100 million dollars in sales in the process. Today, he and his team offer training, consulting, and implementation services for entrepreneurs and businesses at all levels.

Paperback: 160 pages
Publisher: Dunham Books; 1st edition (April 21, 2015)
Language: English
ISBN-10: 1939447720
ISBN-13: 978-1939447722
Product Dimensions: 5.4 x 0.7 x 8.4 inches
Shipping Weight: 8.8 ounces (View shipping rates and policies)
Average Customer Review: 603 customer reviews
Amazon Best Sellers Rank: #33,003 in Books (See Top 100 in Books)
- #17 in Books > Business & Money > Marketing & Sales > Marketing > Direct
- #62 in Books > Business & Money > Marketing & Sales > Marketing > Web Marketing
- #65 in Books > Business & Money > Marketing & Sales > Consumer Behavior

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Top customer reviews

Upsells, upsells, upsells!

ByLove to Shopon August 19, 2016

Format: PaperbackVerified Purchase

This is yet another book that is disturbingly perpetuating the epidemic you see in marketing books on Amazon these days. Upsells. The book is full of references to the author's paid software, course and mastermind group. It skims over the details and is simply a lead on to the ultra expensive stuff the author sells. The material is somewhat useful, but what with having to skip over upsells every other page, you won't get much benefit out of it. Until of course you buy the upsells. Did I say upsells?

22 comments 104 people found this helpful. Was this review helpful to you?YesNo

Gold

ByThe Site Mechanicson August 10, 2016

Format: Kindle EditionVerified Purchase

OK, so this is my first Amazon review. An avid reader and purhase as much as possible here for the convenience of it. Just never felt to compelled to leave a review until now.

This book is gold. I first listed to this on audible on a road trip. I couldn't wait to get back to start implementing what I had learned. Incredible.

I picked up the paperback so I could easily reference and write notes.

What I gained from this book was a game changer. I implemented the system and I learned things about my market that I would have never guessed. I had been leaving so much money on the table without that knowledge. Now, not only was I able to boost sales of my original product, but I'm also developing products to fill in the holes in my market I previously didn't know existed. It's kept me busy. And it's completely changed my business.

0Comment 4 people found this helpful. Was this review helpful to you?YesNo

Online Marketer? Business Owner? Copywriter? Get this book.

ByDean Edelsonon September 7, 2015

Format: Kindle EditionVerified Purchase

I've know about Ryan for a few years, which is why I picked up the book. I now understand why he's had so much success in so many niches and industries. This is a must read for ANY online or offline business owner, marketer, and direct response copywriter looking to clearly identify their EXACT target audience, what they want, and how to give them what they want. And a lot of times it's not what you think.

ASK is also a book that shows you step by step how to skyrocket sales, build a raving fanbase and rabid email list, and get your sales process running on autopilot.

Ryan backs up his claims with actual stats and live funnel data and metrics. He also reveals tests that bombed, and why. Ryan shows you in great detail HOW to structure and implement his ASK formula. Not only that, but he spoon feeds you proven, high converting word for word scripts and templates for your videos, emails, landing pages, and surveys.

What I love about this book (more like a blueprint) are the REASONS WHY the ASK formula works in each step of the funnel and the psychology behind it. It's obvious Ryan tests his stuff like a mad scientist...and enjoys it.

0Comment 5 people found this helpful. Was this review helpful to you?YesNo

Summary: You need to have money to advertise surveys, to get enough answers, to make money.

ByChris Sharpon May 18, 2015

Format: Kindle EditionVerified Purchase

This book is very useful for people who have clients or a very good list of could be clients, with a decent ad spend budget to get them to your surveys. And you know the numbers game; it's going to take you thousands of dollars to get thousands of people to your surveys so that you can get a couple hundred answers from with which you'll then do the next steps. This is a perhaps useful book for people who already have several years of client work and dozens or hundreds of clients and customers, and the same number of years getting referrals, and so have the revenue to do this. This is not for someone starting out from ground zero.

0Comment 30 people found this helpful. Was this review helpful to you?YesNo

The wait was totally worth it!

ByKDHon April 21, 2015

Format: Kindle EditionVerified Purchase

I have anxiously been awaiting the release date of this book…The wait was totally worth it!

As someone with an MBA, I’ve sat through countless business classes and Ryan’s approach to understanding your customers is one that is not only insightful but also very informative. The Ask book gives great insights into how to get into the minds of your customers to find out what THEY want in an easy-to-understand way and offers an in-depth approach to understanding how to gain their trust and business.

As a busy mom, I find it hard to find any extra time in the day to sit down to read, however, with this book – I made the time!

0Comment 7 people found this helpful. Was this review helpful to you?YesNo

Ask is a MUST READ for Digital Business Owners, Entrepreneurs, & Marketing Teams

ByKyleon July 30, 2016

Format: PaperbackVerified Purchase

Ryan... what can I say other than this book is a MUST READ!

If you're struggling with customer development & understanding how to best serve the pains // needs of your audience... then this book is a perfect addition to your library.

But more than library... seriously put these strategies into practice because they can & will absolutely generate positive ROI beyond anything you're doing when it comes to your current digital marketing campaigns.

Not satisfied... shoot me an email kyle@digitalconversionlabs.com & I will personally refund you on behalf of Ryan. :)

Happy Asking! ;)

- Kyle, CEO (Chief Experiment Officer)
digitalconversionlabs.com

0Comment 2 people found this helpful. Was this review helpful to you?YesNo

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Most recent customer reviews

Interesting

Good

Published 12 days ago by Monique Botero

I am glad Ryan Levesque made these connections and turned it into ...

I've listened to ASK twice now. This is very timely for me...so, I am eating all up! I am glad Ryan Levesque made these connections and turned it into a process that can be...Read more

Published 17 days ago by Karlyn D Bunting

good

Published 1 month ago by Peter !V

Engaging but technical in places

I wanted to like this book more than I did. I enjoyed the personal story, but I found the second half explaining the methodology far too technical.Read more

Published 1 month ago by Julie

Filled with good reminders.

Filled with good reminders...especially on how to up sell your own products. LOADS of up-sells written into the book.Read more

Published 1 month ago by Zack Gilmore

Must Read!

If and ONLY if you are serious about being in business, you must read and implement these techniques to fully understand your ideal client, effectively communicate, and deliver...Read more

Published 1 month ago by J. Gregory Wright

Like a fiction, full of upsells and no real value.

How do you write a book about a methodology which can essentially be summarized in a line and explained in a paragraph?Read more

Published 1 month ago by Raj

Great book!

Great book. I really feel this book will get me over the hump. I am grateful Ryan wrote this book. I feel he presented the process in a way that allows for a person to implement...Read more

Published 1 month ago by Gerald J Woods

Systematic

A comprehensive guide to getting online. From identifying the potential customers in your niche, to communicating and via logging with paid customers. Ask gives you the basic.Read more

Published 1 month ago by David D.

Great info. Great guy.

Published 2 months ago by P. Hayes

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