Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Asking Properly: The Art of Creative Fundraising Hardcover – February 1, 2002
Top 20 lists in Books
View the top 20 best sellers of all time, the most reviewed books of all time and some of our editors' favorite picks. Learn more
Customers who bought this item also bought
Browse award-winning titles. See more
Top customer reviews
George Smith is world famous as a witty, perceptive observer of voluntary action and a precise, concise and captivating writer. He senses the beaming ghost of Orwell peering over his shoulder as he writes. So Asking Properly is an entertaining read from start to finish. But its 220 brightly illustrated pages add up to much more than that, built as this seminal book is upon anecdotes and experiences from more than three decades of engineering and crafting many of the best fundraising and social change campaigns of our times. Smith is an accomplished and rigorous guide, who frequently stops his readers in their tracks, forcing them to reconsider long-held views that he effortlessly exposes as ill-conceived or just plain wrong. As former UNICEF fundraising supremo PB Le Bas said of it, `Asking Properly is one of those very few books you will want to keep beside you, for life.'