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From Assets to Profits: Competing for IP Value and Return 2nd Edition

4.5 out of 5 stars 4 customer reviews
ISBN-13: 978-0470225387
ISBN-10: 0470225386
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Editorial Reviews

Review

"From Assets to Profits is the latest offering from the fertile and enthusiastic brain of Bruce Berman…Bruce--who has both edited and contributed to this volume--need little introduction or explanation in his field of expertise." (Ipfinance.blogspot, February 9th, 2009)

"…the book provides a detailed look at how IP assets work and what professionals need to know about them to succeed in today's competitive business environment." (ipreview.com, 2008)

"This book looks at how intellectual property assets work, what professionals need to know about them-and how recent developments are forcing businesses to re-examine their approach to innovation and performance." (Inventique, December 2008)

From the Inside Flap

From Assets to Profits Competing for IP Value & Return

Innovation is a fight for survival. When it comes to cashing in on new ideas, the right business model can make the difference between success and failure. Today's well-equipped managers and investors must learn how and when intellectual property rights like patents and trade secrets become business assets, and which strategies provide the best return on them.

Edited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment, and consulting, From Assets to Profits: Competing for IP Value & Return provides a real-world look at how intellectual property assets work and the subtle and not-so-subtle ways in which they are used for competitive advantage.

Bruce Berman's acclaimed From Ideas to Assets: Investing Wisely in Intellectual Property introduced IP as a business asset; his follow-up book, Making Innovation Pay: People Who Turn IP into Shareholder Value, looked at patent licensing as a strategy for business owners large and small. Now, From Assets to Profits: Competing for IP Value & Return reveals how a deeper awareness of intellectual assets is forcing many businesses to rethink their approach to capturing innovation and generating profit. Visionary and focused, this important book demonstrates how you can identify valuable intellectual assets and discover the most effective business models for them--especially those that are appropriate for particular IP holders.

Not all IP rights are assets, but identifying which ones are--and then appropriately monetizing them--is a challenge, whether you are an IP manager, senior executive, investor, entrepreneur or a so-called patent "troll." Authoritative and insightful, From Assets to Profits reveals the most relevant ways to generate return on innovation, with advice and essential guidance from battle-tested IP pros.

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Product Details

  • Hardcover: 320 pages
  • Publisher: Wiley; 2 edition (October 20, 2008)
  • Language: English
  • ISBN-10: 0470225386
  • ISBN-13: 978-0470225387
  • Product Dimensions: 6.4 x 1.1 x 9.3 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #2,567,931 in Books (See Top 100 in Books)

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Top Customer Reviews

By Michael Dohan on February 11, 2011
Format: Hardcover Verified Purchase
As someone who is trying to get up to speed on issues regarding IP (and patent in particular) valuation I found this book to be a great introduction. It does not cover the financial mathmatics but rather the environment methods in which value is created.
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Format: Hardcover
From Assets to Profits takes quite a journey, from a concise history of how IP was used as a tool for licensing a final end product, to how IP can be used across the entire "ecosystem" to affect any of the possible value drivers of companies and industries, such as technology platforms, suppliers etc.

This book does a good job of describing the very strong relationship between strategy and tactics, with creative strategies of how IP investing can be a catalyst for ROI of technology itself.

You will get to see the weaving of how (a) the current complex US patent reforms being considered and (b) valuation methods, and (c) global issues all effect the current journey of getting ROI from your IP.

However, unlike most books on these subjects, you get the important elements most books don't share, like ways to find your valuable patents, the effect of litigation on licensing and how the companies brand can help (or be put at risk) in working on getting returns from you IP.

There is a really expert layout of IP transactions , from licensing to M&A to sales of IP and how IP can be used as a financial tool itself , like using IP as a "hedging" tool. This all leading to a wonderful chapter as to where this is all going, that is IP as an asset class.

Unlike many books on aspects of IP used as an asset, this covers all the key areas, by chapters written by the thought leaders in the space. I loved the examples, graphs and frameworks, which allows the reader to be able to start to use the book as a great starting place to do real work.

I would highly suggest this book for the novice and expert alike.

John Cronin, Managing Director, ipCapital Group
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Format: Hardcover
I found Bruce Berman's From Assets to Profits to be highly informative. This book contains tons of practical advice for IP Asset Managers, Licensing Professionals, Valuation Professionals and IP lawyers. While the content is rich and detailed, From Assets to Profits is easy to read and comprehend. This is clearly one of the best books dealing with contemporary IP issues on the market.

David Wanetick
Managing Director
IncreMental Advantage
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Format: Hardcover
I liked this book. It is the compilation of 15 chapters written by 15 different individuals who each claim some sort of expertise when it comes to intellectual property and dealing with it in a business setting. Mr. Berman, the book's editor, masterminded the book project, wrote the introductions ("perspectives") to each of the chapters, and authored Chapter 4 entitled "IP Investing." At the end of each chapter we got a short bio of the author who wrote the chapter. These contributors to the book certainly had impressive credentials.

Unfortunately, as with any book with multiple authors, the content of the book did not flow for me from chapter to chapter. Each chapter standing on its own read well. But on the whole the book did not have the feel of something with a beginning, middle, and an end. It had three section breaks or parts as follows: (1) IP Business Models, (2) IP Performance, & (3) IP Transactions. But even these titles did not help pull the book together for me so when I was done I had some feeling of actually having learned something from reading the book.

Intellectual property in the hands of a property owner does one, two, or three of the following three things:

1. Limits competition [Having IP creates a barrier from competitors]
2. Enables its owner to stay ahead of the competition [Creating IP fosters innovation]
3. Produces income streams [IP rights can be rented (licensed) in order to generate profits]

The book's message is that most IP managers are not savvy. They are not maximizing the profit potential of the IP rights that they are expected to manage. Often times they see profit potential as a competition barrier (#1) and maybe as a licensing opportunity (# 3). Or maybe they see it just a licensing opportunity.
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