Describe your product in 3 words.
Automated Digital Trainer
How did you come up with the idea for this product?
With experience in the fitness industry, we realized that the most powerful motivators for long-term fitness improvement leveraged personal progress tracking. We realized the market was flooded with glorified pedometers and set out to revolutionize the connected fitness industry. While Atlas will introduce actionable data to users who already track their fitness, we are most excited about bringing new users into the tracking space with Atlas' automation and simplicity.
What makes your product special?
With Atlas, you can recycle the paper journals, forget about manually entering results, and get data that provides deeper insight into your biometrics. Atlas Wristband is a next-level fitness tracker that recognizes your activity, counts reps, calculates calories burned and evaluates form in real-time. Whether you follow a Personal Trainer curated workout in Guided Fitness or jump right in with your Freestyle exercises, Atlas is focused on science-backed training, generating actionable metrics that empower you to get into the best shape of your life.
What has been the best part of your startup experience?
The best part of the startup experience has been engaging with our community during the development process. We have been fortunate to have incredible backers who have supported us throughout multiple product iterations to bring new users the best product experience possible. Only because of our supporters have we been given the opportunity to bring Atlas bleeding edge technology to life.