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Atomic Ranch Midcentury Interiors Hardcover – March 1, 2012
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"Given the style's popularity these days, decorating a home in mid-century modern design isn't too difficult. The real question is, how far are you willing to go?" From "Getting the 'Mad Men' look: How far will you go?"(Amanda Abrams Washington Post 2012-02-29)
In their new book, the duo gives tips from homeowners on using color, flooring, window treatments, and furniture arrangements to get the split-level, rambler, modern home, or traditional ranch stylishly ready for its closeup. (Rebecca Christian Traditional Home 2012-03-16)
From the Inside Flap
MIDCENTURY INTERIORS Michelle Gringeri-Brown Photographs by Jim Brown
“How can we fix up our boring, humdrum ranch house?”
Well, we’re glad you asked. Traveling from upstate New York to Washington, D.C., to San Mateo, California, and various places in between, we found eight great examples of ranch interiors sure to inspire. Flip through the pages of this book and you’ll find kitchens and baths that stand out from the crowd but are still at home in this modest architectural style. You’ll see how the judicious addition of the most inexpensive details can make your house look like a zillion bucks.
The homeowners of our featured homes share their tips on color, flooring, window coverings, furniture arrangements, and more. They turn off-the-shelf components into custom features and talk about both their successes and their challenges. But most importantly, they show how to live stylishly while still having a life. Like you, they have kids, pets, and jobs, and would trade a kitchen floor that doesn’t show muddy footprints for a white carpet any day. Their stories explain why these rooms work, and provide you with resources and ideas for everything from the garage door to the art on the wall.
Whether your taste runs to vintage originality or updated modern finishes, there are sure to be plenty of ideas within these pages that you can borrow for your own home, be it split-level, rambler, traditional ranch, or modernist. Come on inside the amazing Atomic Ranch house with us.
Writer Michelle Gringeri-Brown and photographer Jim Brown launched the quarterly magazine Atomic Ranch in 2004 to help call attention to the underappreciated ranch homes built all across postwar America. Since then, admiration for the charms of this era of housing has blossomed, and home tours, enthusiasts’ groups, and national preservation efforts have followed. The Atomic Ranch community meets on Facebook to discuss all things midcentury, including the name: “Atomic,” referring to the Atomic Age, and “Ranch,” for the architectural style.
Their first book, Atomic Ranch: Design Ideas for Stylish Ranch Homes, was published by Gibbs Smith in 2006. The couple’s work has previously appeared in automotive and shelter magazines. They live in Portland, Oregon, in a 1952 brick ranch.
Top Customer Reviews
Being the 2nd Atomic Ranch book, I do feel like this one leans a bit more towards the upscale luxury home than the first book. Although stunning and inspiring with jaw-dropping views and expanses of natural light, I do wish a couple more "working class heroes" had been featured. That said, my favorite house featured in this book is actually the most modest - a 1955 traditional ranch in Tulsa, OK. I feel that this house is such a familiar example that can be found pretty much anywhere in the country, a modest dream house that is within reach of many homeowners, rather than a gigantic McMansion with far too much square footage. This home feels like...well, *home*.
The book contains lots of useful tips. I will definitely use it as a reference when remodeling my own mid-century home. The bathroom fixture resources are particularly helpful, as it is difficult to find era-appropriate toilets, sinks, and faucets at your average big-box home store.
I do love that each home has a very different paint palette. Many mid-century homes seem to be stuck in a pink/yellow/turquoise pastel scheme, so I like that different bold options were featured, showing that personal taste and bold choices, as well as understated neutrals, and yes, period-appropriate pastels, will still all work well in these homes.
I'll continue to reference this book for inspiration throughout my own renovations. While I'll be dreaming about the 4,000+ square footer overlooking the mountains of Oregon, I'll be quite content with using the smaller, more traditional ranchers to influence my choices for my own cozy little MCM gem.
Remember televisions, computers and forced-air conditioning which all required machines the size of Mac trucks during that era? These items took space and were clunky unless hidden from view. And rabbit ears for the television to broadcast. Very important, those rabbit ears. Couldn't disguise that antenna easily.
Enter "The Atomic Ranch;Midcentury Interiors" by Michelle Gringeri-Brown.
Great pictures of post-war homes, great suggestions for modernization without changing the home's essential style. And, a great coffee table book for those sunny afternoon coffee-klatches with your sewing guild. (You do remember those all girl gatherings don't you?)
Worth reading, worth owning and worth living with. Rather like those 1950s atomic ranch houses...practical and fun!