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May I Have Your Attention, Please? Your Guide to Business Writing That Charms, Captivates and Converts Kindle Edition
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As an online entrepreneur, I can attest to the terrible level of quality of most websites copy. When people go into the "business" mindset, they automatically morph their words to sound more professional and consequently more serious, but that isn't the result - the result is just boring, vague and disjointed copy.
Luckily there is a solution - this book. Mish takes us on a journey into the words and methods that create connection. You'll learn the most common mistakes and how to avoid them. Also, even if you aren't an online marketer, this book offers some brilliant insights into the world of communication itself. Written in a humorous and concise manner, Mish does a wonderful job explaining how to use copy to both connect with costumers and most importantly - stand out.
A well written, compact guide with tips on what to do and what not to do to for your copy to sound more personable.
I found this book easy and fun to read.
None of the information was really new to me, but it was written and a new and fun way. That is probably also why I absorbed the information without even trying to.
It is useful if you are just starting to write a text from scratch, but also if you are done and now ready to change it and make it sound better.
So, considering that the author just "got my attention" I figured they were a cut above the rest of the sales copy books that had not and they absolutely were. The book was excellent. It was too wordy, but gave excellent examples that really hammered home their key concepts. Easy to read and digest. So far, its the best book I've read on the subject...and I've read all of Joanna Wiebes stuff.
Attention is the most valuable thing in today's society. With so much content being generated every minute, your business text can not in any way be boring. Loss of attention is loss of revenue. Take the time to read this book and review your own website text and marketing text to see how you can improve it. I know I will be rewriting all of my website text.
This book gives excellent real world examples of boring text and then shows you examples of how they have been fixed. Sharing the steps taken to think through the changes. It's a quick and easy read. I read it in two days and I never finish any book that fast. It gets you to the real point of it all... fixing your boring text. Clear precise points make it easy to pin point where you can get started with your own text.
I highly recommend this book for those who are solo entrepreneurs but it's really great for anyone in business. Get it and fix your boring text!