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May I Have Your Attention, Please? Your Guide to Business Writing That Charms, Captivates and Converts Kindle Edition
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As an online entrepreneur, I can attest to the terrible level of quality of most websites copy. When people go into the "business" mindset, they automatically morph their words to sound more professional and consequently more serious, but that isn't the result - the result is just boring, vague and disjointed copy.
Luckily there is a solution - this book. Mish takes us on a journey into the words and methods that create connection. You'll learn the most common mistakes and how to avoid them. Also, even if you aren't an online marketer, this book offers some brilliant insights into the world of communication itself. Written in a humorous and concise manner, Mish does a wonderful job explaining how to use copy to both connect with costumers and most importantly - stand out.
A well written, compact guide with tips on what to do and what not to do to for your copy to sound more personable.
I found this book easy and fun to read.
None of the information was really new to me, but it was written and a new and fun way. That is probably also why I absorbed the information without even trying to.
It is useful if you are just starting to write a text from scratch, but also if you are done and now ready to change it and make it sound better.
I am a direct seller for a larger makeup firm and was looking for some fresh ideas to get the word out about my business, but I was not sure what to write. I found this book at a suggestion of a friend and was hooked from the beginning. What I really like about the author's writings is that she makes it fun and keeps it real. You would think that a book about what to write would be boring but this is so not the case. I can only imagine what the author is like in person if this is the vibe that I get from her in written world. I will be checking out her other work because I am impressed.
I got several good ideas and the book reminded me not to take my self so seriously. It is a good example of why being "fancy" in your written language skills is not always the best idea! I recommend this book to anyone who is really trying to promote their company to the next level, Or just to improve your language skills in general! I especially love the section on finding your personality. I know that I have been guilty in the past of trying to be who other people want me to be, then be upset because people did not like what I had to offer. Did I say that I loved this book? Well I do. Most likely will read it again.
I took advantage of a free offer that this author had available, but I would buy at regular price with no problem. So worth the read. I am giving my honest and unbiased opinion, as I have no personal relationship with the company or author, just wanted to give my opinion so others would know how awesome this book is.
So, considering that the author just "got my attention" I figured they were a cut above the rest of the sales copy books that had not and they absolutely were. The book was excellent. It was too wordy, but gave excellent examples that really hammered home their key concepts. Easy to read and digest. So far, its the best book I've read on the subject...and I've read all of Joanna Wiebes stuff.