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Attention Pays: How to Drive Profitability, Productivity, and Accountability by [Neen James]

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Attention Pays: How to Drive Profitability, Productivity, and Accountability Kindle Edition

4.6 out of 5 stars 74 ratings

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Editorial Reviews


"The difference between success and failure is often the same as the difference between happiness and frustration: deciding to use intention. Neen makes it clear that our attention is too important to be frittered away merely because someone (or something) decided to grab it."

Seth Godin - Author - Linchpin

In a world that continues to demand more, Neen’s honest insights, powerful research and bubbly humor drives home the importance of managing internal and external factors to reclaim our time and attention. I recommend this book to everyone, at every level, looking for winning attention strategies to lead a more fulfilled, productive and intentional life.

Mary Rooney - Vice President - Strategic Planning and Communications - Comcast Spotlight

Finally! In an overwhelming world that pulls us in every direction, a book that lays out the where, how and why about where we should focus. The best part is that Attention Pays, pays you back as you read it. Of the thousands of books that come out this year, this is the one to pay attention to.

Scott Stratten - 5X Best-Selling Author - UnMarketing Inc.

Attention Pays is a masterclass in how to influence others, win business and lead teams. In a world where everybody is crazy busy, this book gives you the tools to cut through the clutter so you're seen, heard, and understood. I've made it required reading for my staff and clients.

Michael Port - NY Times, WSJ Bestselling author of Steal the Show

In the business world where leaders are often distracted and overwhelmed, this book provides solutions every person can implement in their personal and professional life.

Leading a life of significance requires you to pay attention to who, and what really matters. Neen's attention frameworks and strategies make this a must-read for anyone wanting to be a more current, relevant and influential leader.

I am recommending the staff and students at High Point University follow Ms. James advice to be more thoughtful each day, more productive each week, and more responsible each year."

Dr. Nido R. Qubein - President- High Point University

There are teachers and gurus, innovators and thought leaders. And then there is Neen James. Years ago when we met, I was immediately struck by her power to ignite a room, to change how people think about themselves, and to demonstrate what is possible if we pay attention and create a life of intention. Neen’s power is in her authenticity. She absolutely talks the talk (like no other), but Neen truly walks the walk – and, in those signature pink heels, no less.

Neen values relationship and service to others above all else. She is a passionate connector of people, and one of the most generous professionals I’ve ever met. Neen changed my life for the better, and when you immerse yourself in Attention Pays, she will no doubt change yours.

Elizabeth Lucas-Averett (Ella) - Host of On Air with Ella

After an extremely successful and provocative read with Folding Time, Neen James hits another home run with Attention Pays.  There were so many powerful messages around being highly productive, but through an ever changing personal and professional landscape – we have lost the ability to give our undivided attention.  This consistently happens in the workplace and unfortunately, outside of the workplace as well.  We have to be intentionally investing all the time, there’s no other choice.  The rewards are immeasurable.”

Bob O’Brien - Vice President - Southwest Region - Comcast Spotlight

What I appreciate so much about Neen’s very attentive (to the reader!) book is this: being attentive isn’t just a binary goal (e.g., you are either paying attention or you aren’t). It’s a practice. Focusing on Intentional Attention lets us forgive ourselves for those lapses we all have—but gives us a tool box to put successful attention “in our way"--which in turn puts success in our way. Turn off your phone, and read this book.

Tom Webster - Vice President - Strategy - Edison Research

Attention Pays reads like a business book for the inefficient and exhausted. But it's actually a field guide to living your life with more balance, intention, focus, joy. Sneaky move, Neen.
Ann Handley, WSJ best-selling author of Everybody Writes & Chief Content Officer, MarketingProfs

I have no doubt that we create in our lives the things we pay attention to, good and bad.

Managing time is good, managing energy is smart but paying attention is where the real growth lay.  In a world of constant distraction, paying attention is our competitive advantage.

Matt Church - Founder of Thought Leaders Global

Insightful and thought-provoking look at the impact of technology (especially smart phones!) and our ability to remain in tune with ourselves, our day to day, and our overall environment. “Attention Pays” crystallizes social media’s influence on human interaction and the results thereof; which tend to be the inverse of common beliefs.

Phil LaLonde - SVP Ad Sales Commercial Operations - Viacom Media Networks

Neen James has written a brilliant book that demands us all to sit up and pay attention.  From the insightful research on the costs of inattention to the practical tips and strategies that allow us to harness the power of intentional attention in all walks of our lives, this book is a must read for anyone who wants to be more focused, more productive and have more impact on the world.

Toni Newman - Founder of The Innovation Advantage - Professional Catalyst

Stop everything you are doing and join the Attention Revolution, led by the inimitable Neen James.  In this chaotic and cacophonic world, Neen teaches you to control what demands your attention, and to prioritize what really matters, with equal parts love, humor, and brilliance.  This book is essential reading for every leader who cares about their relationships at home, at work, and in their community.

Laura Gassner Otting  - Chief Confidence Catalyst

The basis of any relationship is care. With her new book “Attention Pays,” Neen James brings the business world closer to building real relationships. We are all in a time-stressed world. I am constantly responding to the demands of my members, the public, and fellow staff. Like many people, I jump at my phone’s every ding, ping and notification, taking me away from the people right in front of me. This has had a negative impact on my relationships and my success. In this frenzied environment, I have missed chances to connect and cost myself uncountable returns.

Neen’s ideas on attention have helped me to focus on the important interactions I have every day. As I control distractions, I am seeing improved connections and live in the precious moments of someone’s time. This focus is helping me to be a better employee, father, and husband. The ideas in this book can help you and your organization analyze the factors diminishing your attention and put the care back in your relationships with customers, clients, and employees. You will find that attention pays.

Scott D. Ferrin – Field Director – Society for Human Resource Management (SHRM)

From the moment Neen shared this idea with me, I knew she had a winner.  Her unique perspective on this important topic is critical for all leaders today. Attention Pays will help businesses stay relevant, leaders improve morale, and individuals grow business relationships or the bottom line.

I recommend this book to anyone who wants to differentiate themselves… from leaders who want to stand out, to parents who want to create more significant memories with their kids, the message is clear: Attention Pays.

Clint Greenleaf - CEO - HomePlate Peanut Butter

The “Over Trilogy” cycle of Overwhelmed, Overstressed and Overtired Neen shares in this book is impacting more than our decision-making ability and our productivity; it’s impacting our wellness and happiness! Neen James’ book, Attention Pays, offers profound insight and action-orientation that will positively change the trajectory of our businesses, our communities and our lives. As we pay genuine attention to the people and world around us, we reap vast rewards.

Barbara Cowan - Vice President Talent and Inclusion - Comcast Spotlight

Do yourself a big life-changing favor and take the wise lessons of Attention Pays to heart and you will morph in really important ways. Neen James helps you tame the “squirrels” of the un-focused brain to lead you to  a personal and professional life of effectiveness, well-being and enormous impact.

Scott Halford - Wall Street Journal Bestselling author of Activate Your Brain - Member National Speakers Hall of Fame

A devastating indictment of flawed time management and bogus multitasking, Attention Pays will rewire how you do EVERYTHING. Your to-do list should have exactly one item: buy this book.

Jay Baer - Founder of Convince & Convert and author of Hug Your Haters

If you wish you could focus on what matters, stop doing things that rob you of profit and success, and improve interaction with business colleagues, clients and loved ones, then slap your distracted self and pick up Attention Pays by Neen James. It'll change your life.

Ian Altman - Bestselling co-author of Same Side Selling

--This text refers to the hardcover edition.

From the Inside Flap

Tired of being too busy but not productive? Sick of feeling overwhelmed and stressed out? Can't seem to find enough time to devote to either your work or your personal life? Attention Pays offers an antidote to the constant barrage of disruptions we find ourselves faced with. This extraordinary book shows how to unplug from the daily stressors that drive us crazy and plug into the tools, strategies, and mindsets that have the power to harness our attention and help us reach our highest potential.

Attention Pays shows how to be highly productive and achieve lasting work-life integration by putting the spotlight on the power of attention and absolute focus. The author discovered, through years of speaking, training, and coaching, that we are too consumed with multitasking and tuning out to hear what's being said. Our minds are so busy we fail to make genuine connections and enhance our existing relationships.

As the author explains, intention is what makes attention valuable. Intention involves seeing, hearing, and thinking about who is with you and what needs your focus right now. Attention Pays is all about intentionally investing your attention in what matters at the moment. . . the people you are talking to, the priorities you are acting on, and the passions you are pursuing.

No matter what your role—executive, leader, parent, business owner, coach—you can join the Attention Pays revolution by adopting the personal, professional, and global intentional attributes. Personally: Be thoughtful as an individual. Professionally: Be productive as an individual and leader. And Globally: Be responsible for your community and your world.

Attention Pays is your guidebook for becoming happier in your relationships, more fulfilled at work, and safer in the world you have created.

--This text refers to the hardcover edition.

Product details

  • ASIN ‏ : ‎ B07BMWLQFD
  • Publisher ‏ : ‎ Wiley; 1st edition (March 20, 2018)
  • Publication date ‏ : ‎ March 20, 2018
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 5452 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 202 pages
  • Customer Reviews:
    4.6 out of 5 stars 74 ratings

About the author

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Neen James is the author of Folding Time™ and Attention Pays™. Named one of Top 30 Leadership Speakers by Global Guru several years in a row because of her work with companies including Viacom, Comcast, and Abbot Pharmaceuticals.

Boundless energy, quick-witted with powerful strategies for paying attention to what matters, Neen shares how to get more done and create more significant moments at work, and home.

Neen engages, educates, entertains, and delivers real-world solutions for your organization, home, and community.

Customer reviews

4.6 out of 5 stars
4.6 out of 5
74 global ratings

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Top reviews from other countries

5.0 out of 5 stars This book requires your attention!
Reviewed in the United Kingdom 🇬🇧 on July 29, 2018
One person found this helpful
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Jane Wilson
5.0 out of 5 stars I'm a better business owner and spouse because of this book
Reviewed in Canada 🇨🇦 on May 6, 2018
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5.0 out of 5 stars Attention PAYS! Join the #attentionreveolution
Reviewed in Germany 🇩🇪 on September 27, 2018
Scott stein
5.0 out of 5 stars Great book!
Reviewed in Australia 🇦🇺 on October 11, 2018
Joachim + Suleyman
4.0 out of 5 stars Be the Duck - and work from a Memo
Reviewed in the United Kingdom 🇬🇧 on August 30, 2018
Vine Customer Review of Free Product( What's this? )
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4.0 out of 5 stars Be the Duck - and work from a Memo
Reviewed in the United Kingdom 🇬🇧 on August 30, 2018
Have you ever seen a duck gliding effortlessly on a pond? Well, she may look calm and elegant, but her feet are paddling like mad underneath. Be that duck.
This and other pieces of advice, including the unfortunately phrased 'Outsource your life' when the author means get a driver or send your laundry to someone else who does laundry professionally, are collected in this accessible, easy to follow and to implement self-help book on basically how to manage distractions and focus on one thing at a time.
Distractions are tempting, but at a great productivity cost - taking a picture of a book while working is the proof.
Despite its extremely accessible level, there is sound and compelling insight and advice in 'Attention Pays' - such as setting the right priorities, systemising your calendar.
I am currently implementing this last piece of advise and have created a Memo for myself, which I update the day before and work religiously from it. Amazing results so far.
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