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Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue Hardcover – August 9, 2010
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"Face it. Nobody remembers bland, vanilla marketing. Attitude is what you need for your business to stand out and make money." - Anita Campbell, SmallBizTrends.com
"Are you ready to stand out and get your business the attention you deserve? Then there's only one thing to do: buy this book." - Mark Cuban, owner, Dallas Mavericks
"Jim Kukral has sent us a clear message about the vital and increasingly important role that attention plays in our lives. We'd all be wise to pay close attention to that message."
-Robert B. Cialdini, New York Times business best-selling author of Influence: Science and Practice
"Take the success route--it's a lot more fun. Buy this book." -Jon Spoelstra, author of Marketing Outrageously
"When you know what your brand stands for and you're ready to get all the attention you can handle, this book will show you how." -John Jantsch, author of Duct Tape Marketing and The Referral Engine
From the Inside Flap
What's the one common factor among entrepreneurs who create and grow successful online businesses today? Attention. They know what kind they need. They know how to get it. They know how to maintain it. And they know how to make it pay over the long term. Want your business to get the high quality customer engagement it needs to thrive? Attention! This Book Will Make You Money is the only guide you need.
Whether you're starting a business, expanding or revamping an existing one, or just hunting for the latest marketing techniques, Attention! This Book Will Make You Money provides you with a complete online toolbox for bringing in the customer traffic you want—the kind that boosts your brand while driving revenue and profits.
In easy, bite-size sections, Attention! This Book Will Make You Money gives you winning techniques and strategies including:
- Creating a compelling hook
- Maintaining a good brand name online
- Going from idea to success in 8 hours
- 26 ways to generate killer ideas
- 3 truths for coming up with great ideas
- Making money from online videos
- Making money with social media
- Getting and keeping subscribers
- The universal truths of selling on the Web
Filled with case studies, references, and proven examples of what works online, Attention! This Book Will Make You Money is your one-stop road map for success in today's social Web marketplace.
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Top Customer Reviews
What I appreciate most about this book is that the author did a tremendous amount of research into attention-getting marketing techniques. There are countless case studies, plus a few exclusive interviews with successful business owners.
Unfortunately, I found the book to be very light on practical ways to generate attention for an online business. While there are a few useful marketing tips, most of them are sales psychology 101, and have already been discussed in a number of other books on the subject.
What should have been the best chapter - 26 Ways to Generate Killer Ideas - was honestly a big disappointment. The author suggests things like climbing stairs to get your brain going, doodling on paper, taking a shower, listening to music, and even wearing a silly hat to establish a routine for coming up with business ideas.
As far as fun and inspirational reading goes, I couldn't have asked for a better book. I have yet to come across a similar work with as many case studies and examples as this one. The problem is that even though it encourages the reader to think outside of the box, the book rarely offers practical methods for coming up with killer ideas.
So while I don't think the book would offer any new ideas to experienced internet marketers, I'm still glad that I bought it. It's a fun read that shows you what's possible in business when you think outside of the box.
-26 Ways To Generate Killer Ideas
-How to pitch a news story, who to pitch it to, and how to end up on the 6pm news -- with specific scripts to help you out!
-How to become "That Guy"
-The secrets to business online -- they're not as complicated as you think
-How to effectively use your sales funnel to maximize revenue
-6 Key Lessons from Jim's 15 years of experience for making money online
-Chapters of ideas for maximizing leads, sales, and revenue!
-How to make and distribute web video -- more importantly, why you should be doing it.
-I could go on and on....seriously, you could get back the cost of this book by reading only half of it!
Attention! the book will inspire, educate, and amuse you.
I'm very surprised of the rating of this book. It's not the worst one, but I wouldn't give it to serious, determined individual wanting to learn about entrepreneurship.
Buy this book, dig in and put these ideas to work. Jim's collection of ideas and practices is relevant, real-time, and real-world applicable. His approach to dealing with the media is spot on, I've had the exact same experiences. Keep in mind, I am only 62 pages in, and had to take a moment to let you all know what I think already!
If you're starting, tweeking, growing, or selling a business, this book is a must for understanding how to get your message out there quickly and effectively!