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Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue Hardcover – August 9, 2010

by Jim F. Kukral (Author)

4.2 91 ratings

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Drive Web traffic and take your business into the future

In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques.

Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including

The tools, techniques and tricks to get attention online and turn that attention into profit
The theory behind the importance of making your mark on the Internet
How other businesses and individuals made money from online marketing

Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.

Review

"Face it. Nobody remembers bland, vanilla marketing. Attitude is what you need for your business to stand out and make money." - Anita Campbell, SmallBizTrends.com

"Are you ready to stand out and get your business the attention you deserve? Then there's only one thing to do: buy this book." - Mark Cuban, owner, Dallas Mavericks

"Jim Kukral has sent us a clear message about the vital and increasingly important role that attention plays in our lives. We'd all be wise to pay close attention to that message."
-Robert B. Cialdini, New York Times business best-selling author of Influence: Science and Practice

"Take the success route--it's a lot more fun. Buy this book." -Jon Spoelstra, author of Marketing Outrageously

"When you know what your brand stands for and you're ready to get all the attention you can handle, this book will show you how." -John Jantsch, author of Duct Tape Marketing and The Referral Engine

From the Inside Flap

What's the one common factor among entrepreneurs who create and grow successful online businesses today? Attention. They know what kind they need. They know how to get it. They know how to maintain it. And they know how to make it pay over the long term. Want your business to get the high quality customer engagement it needs to thrive? Attention! This Book Will Make You Money is the only guide you need.

Whether you're starting a business, expanding or revamping an existing one, or just hunting for the latest marketing techniques, Attention! This Book Will Make You Money provides you with a complete online toolbox for bringing in the customer traffic you want―the kind that boosts your brand while driving revenue and profits.

In easy, bite-size sections, Attention! This Book Will Make You Money gives you winning techniques and strategies including:

Creating a compelling hook
Maintaining a good brand name online
Going from idea to success in 8 hours
26 ways to generate killer ideas
3 truths for coming up with great ideas
Making money from online videos
Making money with social media
Getting and keeping subscribers
The universal truths of selling on the Web

Filled with case studies, references, and proven examples of what works online, Attention! This Book Will Make You Money is your one-stop road map for success in today's social Web marketplace.

From the Back Cover

Praise for Attention!

"Face it. Nobody remembers bland, vanilla marketing. Attitude is what you need for your business to stand out and make money. Get Attention! This Book Will Make You Money because . . . well . . . this book WILL make you money."
―Anita Campbell, founder, SmallBizTrends.com

"Are you ready to stand out and get your business the attention it deserves? Then there's only one thing to do: buy this book. Other books tell people about blogging and social networking, but no books have been written that show how to actually use those tools and more important, to actually get things done through specific examples and how-to case studies."
―Mark Cuban, owner, Dallas Mavericks; investor and entrepreneur; Chairman of HDNet

"Jim Kukral has sent us a clear message about the vital and increasingly important role that attention plays in our lives. We'd all be wise to pay close attention to that message."
―Robert B. Cialdini, New York Times bestselling business author of Influence: Science and Practice

"If you listened to your friends and neighbors about what to do in business, you would probably fail. It would be all the middle-of-the-road, tried-and-false stuff. If you read Attention! This Book Will Make You Money and tried just a couple of these things, you will probably succeed. Take the success route―it's a lot more fun. Buy this book."
―Jon Spoelstra, author of Marketing Outrageously

"When you know what your brand stands for and you're ready to get all the attention you can handle, this book will show you how."
―John Jantsch, author of Duct Tape Marketing and The Referral Engine

About the Author

Jim F. Kukral is an award-winning blogger, professional speaker, and Web consultant and entrepreneur who focuses on building innovative Internet marketing projects. For over fifteen yearshe has helped small businesses and large companies like FedEx, Sherwin-Williams, Ernst & Young, and Progressive Auto Insurance harness the power of online marketing. Jim is credited with building some of the first major Fortune 500 Web sites and blogs, as well as launching online businesses that have helped millions find success online. Jim serves as a Program Faculty Member for the University of San Francisco's Internet Marketing Program where he teaches classes on Internet marketing, Web monetization, and social media to students around the globe. He has been featured as an industry leader in Forbes, the Wall Street Journal, the New York Times, BusinessWeek, Brandweek, and Entrepreneur.

Print length

304 pages
Language

English
Publisher

Wiley
Publication date

August 9, 2010
Dimensions

6.4 x 1.1 x 9.32 inches
ISBN-10

0470599278
ISBN-13

978-0470599273
See all details

Product details

Publisher ‏ : ‎ Wiley; 1st edition (August 9, 2010)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 304 pages
ISBN-10 ‏ : ‎ 0470599278
ISBN-13 ‏ : ‎ 978-0470599273
Item Weight ‏ : ‎ 1.11 pounds
Dimensions ‏ : ‎ 6.4 x 1.1 x 9.32 inches

Best Sellers Rank: #4,509,766 in Books (See Top 100 in Books)
- #5,414 in Web Marketing (Books)
- #8,983 in E-commerce Professional (Books)

Customer Reviews:
4.2 91 ratings

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Jim F. Kukral

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Jim Kukral delivers insightful and entertaining content to growth-oriented organizations on attention-getting marketing, creative branding and understanding how customers think, react and most importantly, buy.

Jim is…

* One of the top experts (24+ years) in creative marketing and Web business building

* A ten-time author of books on marketing, entrepreneurship, motivation and publishing

* An adjunct professor (10+ years) for The University of San Francisco’s Internet Marketing Online Program

* An award winning blogger and producer of popular content that has been featured in The Wall Street Journal, The New York Times, USA Today, Brandweek, BusinessWeek, Entrepreneur.com, Huffington Post, Forbes, Inc. and more

* A well accomplished business owner who started and sold two online marketing agencies with hundreds of employees

* A rehabilitated politician who won his first election by a landslide, then lost his last election by 35 votes

* A dynamic keynote speaker on creative marketing, that delivers a “gentle kick to the brain” message that leaves guests with pages of notes to take back to the office to implement

* A father of two and happily married (21-years) husband who likes to go fishing in his spare time

With a passion for speaking and teaching, Jim travels around the world to teach brands and business owners on how they can apply his UNSKIPPABLE method to their marketing and brand mission to generate positive ROI-based outcomes and purposely attract lifetime customers.

Customer reviews

4.2 out of 5

91 global ratings

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BenSpark Family Adventures

Doers Get What They Want

Reviewed in the United States on August 8, 2010

Verified Purchase

Jim Kukral has written a winning combination for success. Success for the reader and success for the author. Success for the reader because the tactics are going to help you make money. Success for the author because Jim has established many real world examples that he personally has created to help the reader.

Jim's pull no punches approach to gaining attention is backed up by actual attention getting tactics that he has used to earn money not only for his customers but himself. I've been on the receiving end of some amazing advice from Jim Kukral, free of charge. Jim offers to help so many people get motivated through his Motivation Bootcamp. He teaches people to become better makers of online video through the Online Video Toolkit and he helps you set up a $7.95 marketing plan. Jim's tactics work and they will make you money and help you gain attention.

I received a copy of the book for review on the same day that the copy that I pre-ordered and purchased arrived in the mail. So in case you are assuming that I am a Jim Kukral paid reviewer please understand that I paid for a copy of the book months before I found out that I would receive one for review. That being said, the book is fantastic. There are some great case studies, interviews and so many tactics to help you discover attention getting devices that you can take advantage of. You just need to define what you want, be creative, lose the ego and go for it. Learn from someone who walks the walk and doesn't just talk the talk. Jim is the real thing.

4 people found this helpful

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Sky High Man

From the Toilet to the Start of A New Venture!

Reviewed in the United States on February 2, 2011

Verified Purchase

I recently purchased the Attention book by Jim Kukral and have seen been blown away by his information. In fact I found myself about a week ago sitting on the toilet doing my nightly routine of pretending to go the bathroom when really I use it as my excuse to read while my Fiance gets ready for bed. I sat there reading page after page of the most well thought out and emotion grabbing copy in this book and literally found myself entranced by the 12th Chapter of the book. I had been swirled with tons of new business venture ideas.

I immediately jumped up off the john and ran into my office. I hopped on the Net and purchased this wacky domain name: CrazyMobileAds.com and created this little side venture for small business owners in Santa Clara County, CA who want to employ cheap advertising to generate qualified sales leads.

I am just now getting ready to launch marketing for that website and marketing of my flagship site where I sell marketing services and lead generation to Realtors and I feel so equipped and backed with determination and motivation from the advice taught in this book that I swear to you, if you just believe that you might learn something unique and new, you will attract attention from others and you too can be an entrepreneur just like me!

Now go buy the book!

Helpful

Wendy

Best Book for Online Marketing

Reviewed in the United States on May 10, 2011

Verified Purchase

I work in the marketing arena, and have read so many books trying to figure out the best ways to help our clients promote their business with all the new tools online. Usually you read these types of books and while reading them, you are doubting the opinions of the author and half the time you don't even finish the book.

Attention has been a real page turner, I have been struggling to stay awake at night trying to get through all the wonderful content. This book tells you how to market online, how to use social media, and gives you case studies and actual web sites that offer oh so many ways to promote your business. This book is worth every penny! The philosophy is right on, and it is a here and now prospective.

Be sure to visit the authors web site as he gives you at least 20 links to download ebooks and seminars that can help you take your business to the next level. That was just an added bonus. Thanks for taking the time to write the book.

Helpful

JC

If you are a beginner in the marketing world then ...

Reviewed in the United States on November 4, 2014

Verified Purchase

If you are a beginner in the marketing world then this book is for you. Starters will benefit the most from it, not necessarily marketing experts. I give it a 4 star due to the case studies and creative ideas shared.

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Sandor Clegane

Inspirational Stories - But Not Really a How-To Book

Reviewed in the United States on February 9, 2011

Verified Purchase

I've spent 10 years in online marketing, and have helped my clients generate millions of dollars in revenue. I purchased a copy of this book through Amazon to see if it offered any new ideas.

What I appreciate most about this book is that the author did a tremendous amount of research into attention-getting marketing techniques. There are countless case studies, plus a few exclusive interviews with successful business owners.

Unfortunately, I found the book to be very light on practical ways to generate attention for an online business. While there are a few useful marketing tips, most of them are sales psychology 101, and have already been discussed in a number of other books on the subject.

What should have been the best chapter - 26 Ways to Generate Killer Ideas - was honestly a big disappointment. The author suggests things like climbing stairs to get your brain going, doodling on paper, taking a shower, listening to music, and even wearing a silly hat to establish a routine for coming up with business ideas.

As far as fun and inspirational reading goes, I couldn't have asked for a better book. I have yet to come across a similar work with as many case studies and examples as this one. The problem is that even though it encourages the reader to think outside of the box, the book rarely offers practical methods for coming up with killer ideas.

So while I don't think the book would offer any new ideas to experienced internet marketers, I'm still glad that I bought it. It's a fun read that shows you what's possible in business when you think outside of the box.

37 people found this helpful

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Top reviews from other countries

Matthew Tomkin

Great book. Didn't put it down!!

Reviewed in the United Kingdom on March 13, 2014

Verified Purchase

Couldn't put this book down for ages! Loved it. Great for those either starting a new business or trying to grow an existing business online!

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