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The Audience Revolution: The Smarter Way to Build a Business, Make a Difference, and Change the World (Volume 1) Paperback – March 23, 2015
"Enlightenment Now: The Case for Reason, Science, Humanism, and Progress"
Is the world really falling apart? Is the ideal of progress obsolete? Cognitive scientist and public intellectual Steven Pinker urges us to step back from the gory headlines and prophecies of doom, and instead, follow the data: In seventy-five jaw-dropping graphs, Pinker shows that life, health, prosperity, safety, peace, knowledge, and happiness are on the rise. Learn more
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Danny Inny is not in that camp.
He writes about something he lives, breathes and is passionate about. He knows what he is talking about.
Not only that but he writes about it in a way only a wise teacher who has learned many lessons can.
I have a way to go yet but have implemented two simple processes listed in the book and have seen ad-revenue and readership increase dramatically on my blogs.
They will be your mentors. They will be your guides. They will tell you what they need. You just have to listen to them.
And that can be hard. If you're at all willing to stick your neck out and create content to sell to other people, there is going to be a part of you that is confident that you know what you're doing, and you know what's best. But leaving the audience out of that equation is a big mistake.
They're hungry to tell you what they need - and they will, if you let them. I'll give you more details in the video.
Get The Audience Revolution - it's terrific.
It's hard to go into detail about this book since it's such a short read (and I like short and simple) and too much detail would simply rewrite the book. So suffice it to say that Iny counsels you to take a step back and really determine what your target market wants and needs, instead of trying to persuade that market to buy into whatever product you've already created or are trying to sell. It's a simple idea, but honestly it's one that many entrepreneurs just skip over. Typically they'll create a product they THINK is aces, but just as anecdote is not the same as data, the opinions of friends and family don't substitute for effective and thorough market research. This is to say that my friends may say my widget is an awesome product, but that is more likely a biased opinion.
Iny also touches on several strategies, including proactive engagement with your target market on social media and other outlets, and what is a refinement of a basic loss/leader strategy. In other words, introductory products/services to your market that are low or no cost are, when dialed in properly, are an effective way to capture that market and have they literally buy in to the cash-generating portions of your product portfolio.
While this seems very basic and hardly worth mentioning, in reality they are fundamentals that a lot of failed ventures simply ignore. Indeed, Iny discusses his own failed venture which was a result of not paying attention to these fundamentals.
There is value in this book, especially for entrepreneurs. If you're looking to go into business for yourself, this book is a good guide.