Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required. Learn more
Read instantly on your browser with Kindle for Web.
Using your mobile phone camera - scan the code below and download the Kindle app.
Audience Studies: A Japanese Perspective (Routledge Advances in Internationalizing Media Studies) 1st Edition
| Price | New from | Used from |
|
Hardcover
"Please retry" | $85.32 | $85.32 | — |
- Kindle
$18.74 - $25.74 Read with Our Free App - Hardcover
$85.324 New from $85.32 - Paperback
$27.095 New from $27.09
Purchase options and add-ons
This book theorizes the role of media and ICT in today’s media-rich global environment and introduces a new argument of audience complexity in an accessible and lively fashion. Based on an ethnography of Japanese engagement with media and ICT in the Tokyo Metropolitan Area, Takahashi offers a non-Western case study of some of the world’s most advanced ICT users. Integrating non-Western and Western traditions in the social sciences, the book presents a productive new framework for understanding the complex, diverse, and dynamic nature of media audiences in the context of globalization and social change brought on by new media and information technologies. A significant contribution to the ‘internationalisation’ of media studies movement now underway, the book will demonstrate (1) the multiple dimensions of audience engagement; (2) the transformation of the notion of uchi (Japanese social groups) in a media-rich environment; and (3) the role of media and ICT in the process of self-creation. The study considers the future of a Japanese society caught in the currents of globalization and contemporary debates of universalism and cultural specificity, while at the same time offering a view of globalization from a Japanese perspective.
- ISBN-100415800137
- ISBN-13978-0415800136
- Edition1st
- PublisherRoutledge
- Publication dateAugust 5, 2009
- LanguageEnglish
- Dimensions6 x 0.63 x 9 inches
- Print length236 pages
Editorial Reviews
About the Author
Toshie Takahashi is Associate Professor, Department of Communication and Media Studies, Rikkyo University, Japan.
Product details
- Publisher : Routledge; 1st edition (August 5, 2009)
- Language : English
- Hardcover : 236 pages
- ISBN-10 : 0415800137
- ISBN-13 : 978-0415800136
- Item Weight : 1.39 pounds
- Dimensions : 6 x 0.63 x 9 inches
About the author

Discover more of the author’s books, see similar authors, read author blogs and more
Customer reviews
| 5 star (0%) |
|
0% |
| 4 star (0%) |
|
0% |
| 3 star (0%) |
|
0% |
| 2 star (0%) |
|
0% |
| 1 star (0%) |
|
0% |
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on Amazon
