About Augason Farms

 

Augason Farms, a Blue Chip Group company, has been a leader in the food storage industry for over 40 years. During this time, this family-owned enterprise has grown from our inaugural (and delicious!) “Morning Moo’s” dry-milk product to over 400 high-quality and nutritious food storage products sold nationwide in club stores and giant retailers.

In 1972 Phil Augason was inspired to develop a nutritious and economical whey-based milk alternative that he named "Morning Moo's". Over the next several years, Phil, his wife Jacquie, and their five children traveled throughout the Intermountain West attending trades shows and fairs. They family spent countless late nights and weekends preparing for and attending the trade shows, and the effort soon paid off. Hundreds of demos and thousands of samples later, Morning Moo’s delicious flavor and success forged the path to today’s widely-known brand, Augason Farms.