- Perfect Paperback: 212 pages
- Publisher: Noble Press (October 15, 2007)
- Language: English
- ISBN-10: 0979310113
- ISBN-13: 978-0979310119
- Product Dimensions: 5.5 x 0.8 x 8.2 inches
- Shipping Weight: 12 ounces (View shipping rates and policies)
- Customer Reviews: 2 customer reviews
- Amazon Best Sellers Rank: #6,377,466 in Books (See Top 100 in Books)
Other Sellers on Amazon
The Authentic Brand Perfect Paperback – October 15, 2007
|New from||Used from|
Inspire a love of reading with Prime Book Box for Kids
Discover delightful children's books with Prime Book Box, a subscription that delivers new books every 1, 2, or 3 months — new customers receive 15% off your first box. Learn more.
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
"The Authentic Brand gets to the heart of how companies connect with their customers by speaking to them at their level, never talking down to them. It's smart business and marketing for today's smart consumer culture." --Jerry Greenfield - Co-founder, Ben & Jerry's Homemade<br /><br />"The Authentic Brand helps readers learn the importance of speaking to customers' intelligence and creating an authentic partnership between company and consumer." --Gary Hirshberg, CE-Yo, Stonyfield Farm<br /><br />Rosica's book is dead on. He has captured the essence of how to create brand equity and awareness for a successful business. This book provides outstanding insight from an A-list of people that have built enormously successful companies. If you're building a brand for your business, this is a must-read." --Brien Biondi, Executive Director, Chief Executives Organization
"In the future, I think 'authenticity' will become a tremendously important concept for marketers. It's a great book." --Al Ries, Chairman, Ries & Ries, Author
Rosica's book is dead on. He has captured the essence of how to create brand equity and awareness for a successful business. This book provides outstanding insight from an A-list of people that have built enormously successful companies. If you're building a brand for your business, this is a must-read." --Brien Biondi, Executive Director, Chief Executives Organization
About the Author
Chris Rosica, president and CEO of Rosica Strategic Public Relations, is a recognized public relations and marketing expert, speaker and author. He is passionate about entrepreneurship and helping businesses grow, adapt to change, outpace the competition and improve internal and external communications. Rosica s national PR firm serves a variety of industries and specializes in media relations, message development, cause-related marketing, crisis communications/planning and online marketing as a means of building brand awareness. An authority on cause marketing, Rosica also authored The Cause Marketing Handbook: How Doing Good Means Doing Well (Noble Press), which details the process and effects of incorporating cause marketing into a company s business and promotional agenda. He is a frequent keynote speaker, media trainer and public speaking coach who teaches CEOs, salespeople, corporate and nonprofit executives and higher-ed students. Rosica has lectured at Fordham, Seton Hall and PACE universities and numerous other colleges and universities. As part of a symposium for the Young Presidents Organization (YPO) and the Entrepreneurs Organization (EO), Rosica received high accolades for his interview with renowned CEO Jack Welch. Rosica is past president of New York s Young Entrepreneurs Organization, chairs the public relations committee for EO Global, and serves on the boards of Boys & Girls Clubs in New Jersey and United Way of Essex & West Hudson. In 2006, he completed Birthing of Giants, an exclusive three-year course on entrepreneurship at MIT sponsored by EO in conjunction with Inc. Magazine and the MIT Enterprise Forum. He was recently inducted into Leadership New Jersey, which joins the state s corporate, government and nonprofit leaders to affect positive change. Rosica is a graduate of Florida International and Johnson & Wales Universities and lives in New Jersey with his wife, Wendy, daughter and son.
"Truly epic" - Laurell K. Hamilton Learn more