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Author 101 Bestselling Book Publicity: The Insider's Guide to Promoting Your Book--and Yourself 2nd Edition
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Top Customer Reviews
As they write in the introduction,"Books exist to be read; that's their primary purpose. However the competition for readers is fierce...Every author--from the most noted, perennial bestseller to the complete novice--needs to publicize his or her book. Even if your publisher's in-house team is promoting your title full steam, you also must promote. It can be the difference between its being widely read and not read at all."
This book covers the gamut of tools for the author from adjusting your own attitude about promotion to creating a book publicity tool kit to building bridges with the media to websites and blogs to email blasts to how to interview and hire the best publicist. The resources in this book will give you plenty of ideas to carry out and promote your book.
As the authors say, "No single formula, guaranteed method, or foolproof recipe can make every book succeed; however, many approaches do work." Add this book to your arsenal.
After you read this book, you will gain insight into how best to plan the marketing and publicity of your book even before you write it. This is key information whether you are using a traditional publisher, or if you are self-publishing. In fact, if you are self-publishing, READ and MEMORIZE chapter 8 on Interviews -- this will be the primary source of your income.
I highly recommend this and the other three books in the "Author 101" series.
Happy reading and successful writing,
Stuart Gustafson, Author
One of the best pieces of advice in this book is that you should seek to make your money from writing by selling other products and services after people become familiar with your book. In other words, the book is part of a marketing program . . . not the whole program.
This book is absolutely up-to-date in featuring such cutting edge methods as e-mail blasts to create Amazon best sellers such as the methods taught by the talented Randy Gilbert and Peggy McColl.
The information in chapter 13 on how to set your promotional deadlines is worth more than the price of the book.
I also thought that the advice on how to get publicity bookings and how to handle interviews was better than I had read elsewhere.
Buy, read and apply this book, or you'll miss your best chance to promote your book and yourself.
But dated. As of this writing, it's nearly 10 years old and that's a problem in the media world. There is some discussion of online promotion (web site; email blasts), but now book publicity is primarily online and that's where a book marketing book needs to focus.
Also, it's dry. I realize it's a practical business guide but working through it is a real slog. It feels too much like attending one of those weekend-long business seminars in a hot, stuffy room with awkwardly thick binders of study material. It may be good info but I prefer that even business authors have a sense of style.
In spite of its flaws, does it provide a useful plan of action that can still work today?
Yes. Many of the ideas are still current and will help me market my book. The discussion of a marketing plan is key--I think it should have been the first chapter--and other concepts like "slicing and dicing" are powerful.
While there are many better book marketing guides on the market today, this one, written by industry professionals, holds up pretty well over time. I'd recommend it as a decent secondary resource.
You have to ask yourself.. "How much experience can you get doing it once?
On the other hand, there are a few people like Rick Frishman who really know what they are doing. Rick has been focused on book promotion every day for decades, plus has several other best selling books.
Read any of the Author 101 series. And more important.. DO WHAT THEY SAY TO DO. It works. The suggestions have worked for me and countless others, including the most successful names in publishing.
This book is a MUST READ. Get your copy today.
Most Recent Customer Reviews
There is absolutely no fluff! Author 101 is full of tips on how to get more sales for my books. The most helpful feature for me is when Frishman and Spizman organized the tips into... Read morePublished 15 months ago by Marty Richardson
This review applies to the 2006 version. The authors have a recent 2015 update that I have not read yet. Much of the advice still applies 10 years later, but a lot has changed. Read morePublished 16 months ago by J. Taylor
This is in my writing library. Some book publicity handbooks offer impractical (meaning costly and unattainable on a budget) advice. Read morePublished on January 13, 2014 by Amanda Rose Adams
Whilst the tips in the book are useful, I believe you will find most of the information free on the internet.Published on March 23, 2011 by Patricia Radge
I am truly grateful for Rick Frishman. He is a generous man. From his website, I downloaded--for free--his invaluable "Million Dollar Rolodex 2010," a 140 page resource directory. Read morePublished on January 12, 2011 by Ron Mead
From cover to cover Frishman and Spizman offer golden nuggets of information in a clear concise, easy to read manner. Read morePublished on May 11, 2009 by Robin Helm