- Paperback: 190 pages
- Publisher: CreateSpace Independent Publishing Platform (August 9, 2014)
- Language: English
- ISBN-10: 150082545X
- ISBN-13: 978-1500825454
- Product Dimensions: 6 x 0.4 x 9 inches
- Shipping Weight: 12.2 ounces (View shipping rates and policies)
- Average Customer Review: 4.3 out of 5 stars See all reviews (15 customer reviews)
- Amazon Best Sellers Rank: #386,745 in Books (See Top 100 in Books)
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The Authority Mindset: Proven Principles For Establishing Yourself as an Expert in Any Industry Paperback – August 9, 2014
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Top customer reviews
Very Easy read. The chapters are short and to the point.
It’s written in such a way that keeps you going with good and interesting examples.
Cons [Kind of]:
A little more than half the book is written by other people about their own experiences. Some of these people have used their short chapters as nothing more than a pitch for their marketing services which is a bit ironic considering you bought a book on how to do a bit of marketing BY YOURSELF.
Now with that said, there are some interesting reads and you can use this section as inspiration. If these people started from nothing and got to where they are now, then you can do the same. These short biographies can be used as an idea generator for your business and as motivation.
If you’re an avid read then the grammatical errors will bug you. There isn’t a ton but just enough to mention it the review. David Bame Jr. if you’re reading this, please get this book edited.
What should you do?
Buy the book. It’s a great lesson in marketing as well as mindset. Even if you’re a seasoned marketer you might find a hidden gem that could boost your business.
However, I have to agree with other reviewers who said that the group biography in the latter part of the book simply wasn't useful. Instead of using the biographies to show how these individuals developed the Authority Mindset it was merely a mish-mash of "here are some experts". By including these semi-interesting biographies the author diluted the impact of his book. To make matters worse the biographies really weren't all that interesting and I skimmed most of them.