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The Author's Guide to Building an Online Platform: Leveraging the Internet to Sell More Books Paperback – June 1, 2008
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Frequently bought together
- Publisher : Quill Driver Books (June 1, 2008)
- Language : English
- Paperback : 143 pages
- ISBN-10 : 1884956823
- ISBN-13 : 978-1884956829
- Item Weight : 7.2 ounces
- Dimensions : 6 x 0.5 x 8.9 inches
- Best Sellers Rank: #887,976 in Books (See Top 100 in Books)
- Customer Reviews:
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1. The Truth About Publishing
2. Website Strategies
3. Setting Up Your Website
4. Website Enhancement Tools
5. Building Your Expert Status
6. Online Marketing Strategies
7. Online Media Opportunities
8. Amazon.com Success Strategies
9. Final Thoughts
Chapters 0 through 4 are useful for non-published authors and published authors alike.
Because of this book, I started a blog which is helping me write and work towards publishing a book.
The real focus for chapters 5 - 9 applies more to the non-fiction PUBLISHED author.Though I've published some poetry, inspirational non-fiction and fiction short-stories, I don't have a book published. Thus, it was good reference for the future, but not much I could use now.
This doesn't mean those that are not published cannot benefit from this information.
1. Realize that Ms. Chandler is a non-fiction book author and thus her advice is geared toward what she knows most about. The strategies can be used for fiction writers too, but there may be some genre nuances not covered in this book.
2. As a non-published author works towards getting published, this book helped set the expectation of what sort of marketing needs to take place once one gets published.
3. For the published author, this book provided key marketing actions you could take for your book during and after the publishing company has done their part. Also, this gives tips on how to use your current book to help open doors for selling your next book.
OVERALL: The published author will find good tips for marketing their book.
The unpublished author will have some place to start building their online reputation.
Either way, this book was short, too the point and was a great marketing plan to get your current OR future published book selling more copies and / or giving you the credibility to sell more future books.
Why is this? Simply because it is full of very practical steps - from website strategies, to building your website and (very importantly) establishing your "expert status" as a "platform" from which to sell your books.
Stephanie Chandler's philosophy is simple - publishers will be far more interested in publishing your book (or your own sales will increase if you are a Print of Demand self publisher) if you are already a known expert in the field of your books, or you have an established presence on the web in the form of a high-traffic site.
This book tells you have to achieve these things in very practical step-by-step terms.
Congratulations to Stephanie Chandler and many thanks, not just from me but from all the POD book producers out there, who were looking for the secret key to promoting their books on line. That lock has just been opened!
This is a thrilling development because with sites such as Facebook, LinkedIn, Goodreads, Twitter, and Blogger, it is a piece of cake to get known and develop a following. This book is your guidebook to doing just that. It is worth far more than its cost when you think of the potential rewards you will reap. You can even get known before approaching an agent or publisher.
If you are looking for solid help in building your platform, this is a one-stop shop to help you do just that.