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About the Author
Beth Jusino is a freelance editor, marketer, teacher, and writer who loves words and the people who write them. A former literary agent and magazine editor, Beth is now an independent editor and marketing consultant, helping authors, artists, and other innovators tell their own best stories. She's the Director of Book and Author Marketing for The Editorial Department, where she guides both traditionally- and self-publishing authors through the maze of opportunities and pitfalls, and she's a member of the Northwest Independent Editors Guild and the Freelancer's Union.
She teaches a "Guide to Getting Published" seminar each quarter through the University of Washington's Experimental College and speaks at writers conferences and book festivals across the country. She's published several white papers and ebooks on publishing and marketing, has been a contributing author or ghostwriter to a variety of books, and is widely published in national magazines.
Sound advice offered by an industry veteran. I read The Author's Guide to Marketing as I was completing the manuscript for my first book. It confirmed I was doing some things right, AND, taught me a number of things I didn't know. I'd recommend Beth's work to anyone looking to break through in the publishing business.
In this work, Beth Jusino provides new and experienced writers with a plethora of ideas to market their books.What I took from this book: marketing a book is a challenging and creative, process, that might even be fun. I especially liked her advice about the use of the social media to promote a book.'
If your literary gem is soon to be published or recently published, this work will practically read itself to you.
Beth Jusino knows marketing. She knows publishing. She knows books and she knows authors. Her wide range of experience is all brought together in this guide that I'd note as invaluable to anyone wanting to build an actual career as an author--be it through self publishing, traditional publishing, or any sort of hybrid model. If you're a new author, getting ready to release a first story, this is essential reading. Even if you're already active as an author and have networks established, this provides a coherent, cohesive model for your outreach efforts. I can practically guarantee that it'll make you reconsider your current approach to the writing/marketing venture.
Beth Jusino doesn't offer any panaceas in The Author's Guide to Marketing. What she offers instead is something much more valuable: 20-plus years of publishing experience. You feel like you have a seasoned pro at your side. She shares insightful techniques, practical tips, and encouraging advice. When the whole process of selling your book seems overwhelming, she writes, "Remember that book marketing, like book writing, is a marathon, not a sprint. It takes time to build momentum, and you don't need to do everything at one time." Whether you're a new author creating your first marketing plan or a veteran looking for inspiration, Beth Jusino gives you a fresh perspective on understanding and building your audience as well as your platform. Whatever publishing route you pursue, The Author's Guide to Marketing is an essential resource to have at your fingertips.
This book exceeded my expectations. It certainly delivered what I expected - practical, detailed and informative content to help authors market their books - whether they are self-published or via traditional publishers. What I loved about this book is that Jusino made the topic interesting and readable - I didn't expect to enjoy reading the book as much as I did. Well done. I am an editor who works with a number of authors at various points in the publication process - I will definitely make this a must-read for my clients. If someone is going to all the effort to write a book - then take the next step and position the book for success.
This book is indispensable for aspiring writers, like myself, who are looking to break into the game. I knew all about the mechanics of writing the story, how to ruthlessly edit, how to develop complex themes. But self-promotion? I had no clue. I thought it was something the publishers handled, and if you were a successful enough writer, you could maybe book Oprah or the Today show.
Boy, was I wrong. After reading Beth's book, I realized I had no idea how marketing for writers works. Unless you're Stephen King, it's basically on you to coordinate the plan. It was scary to confront that truth, but Beth's writing is clear and concise, and her tone is calm. You're in good hands with this book, whether you want to self-publish or go the more traditional route. She has amazing insights, especially when it comes to incorporating blogging and social media into your marketing strategy.
Really terrific. Not only has it given me concrete and actionable ideas on how to increase my marketing efforts, it's also given me the confidence to tackle the book-marketing marathon. I never thought I'd read a marketing book, let alone recommend one publicly. Yet here I am. Authors and aspiring authors, do yourself a favor and give it a read.
I'll be recommending this book to all the writers I know. One of the book's best features is the planning workbook; you can write your promotion plan right into the pages of the book! It's just what a writer needs to understand marketing and create a solid marketing plan that's specifically catered to his or her audience. Nice work, Ms. Jusino!